Responsible for developing insight-led and innovative marketing strategies to unlock engagement potential of Amex emerging payment products across our Global markets. Helping to make Amex Card of choice at checkout and becoming an essential part of Cardmembers digital lives.

Social Media In this role I was responsible for developing content schedules for social media channels and executing paid above the line campaigns for internal teams across the business and in partnership with movie distributors such as Disney, 20th Century Fox and Universal. I worked in partnership with our internal creative agency to develop original content for social media amplification of the brand, to attract new audiences and cement HOYTS as the leading movie exhibitor in Australia… Show more Social Media In this role I was responsible for developing content schedules for social media channels and executing paid above the line campaigns for internal teams across the business and in partnership with movie distributors such as Disney, 20th Century Fox and Universal. I worked in partnership with our internal creative agency to develop original content for social media amplification of the brand, to attract new audiences and cement HOYTS as the leading movie exhibitor in Australia. I was also responsible for campaign performance reporting to measure successes and key areas for growth. Public RelationsI wrote and distributed media releases, completed monthly press coverage reporting and database management. Show less