Develops and manages sales/marketing operating plans and budgets to achieve corporate objectives for products and services.Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.Coordinates social media strategies.Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions, along with industry and economic trends.Monitors competitor products, sales and marketing activities.Establishes and maintains relationships with industry influencers and key strategic partners.Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.Represents company at trade association meetings to promote products.Assists other departments within organization to prepare manuals and technical publications.