Director, Ecommerce
Parsippany, New Jersey, Us
• Pioneered an omni-channel retail strategy within the Canadian market by launching new shopping channels and integrating physical and digital retail. Delivered multi-year revenue and earnings before interest, taxes, depreciation, and amortization (EBITDA) growth while revolutionizing how Canadians browse and shop.• Full responsibility for omni-channel revenue, margin and experience including direct to customer, B2B, and marketplaces, leading to effective inventory management, product allocation and resource efficiencies.• Lead the fulfillment team, optimizing post-transaction experiences to balance shipping expense, carrier execution and balancing a superior customer experience.• Created a re-defined organizational structure focused on operations of marketing, product management, and sales that maximized the efficiencies and supported the multi-year revenue growth.• Championed the customer-centric culture by introducing new technologies that captured the voice of the customer including Clienteling, Store Reviews, and User Generated reviews onsite, delivering insight that led to better experience, assortment selection, and search engine optimization (SEO) growth.• Led three re-platforming projects by anticipating the importance of eCommerce in retail and opportunities for omni-channel innovation, creating the best Toys “R” Us omni-channel experience and overall growth in revenue and profitability.• Drove the global re-platform of all eCommerce entities in three countries by leveraging personal success in leading the Canadian business and delivering a consistent and enhanced operation model and customer experience.