As a marketing and customer experience professional with over 10 years of experience in the medical technology industry, I am passionate about building customer-centric strategies that drive engagement, retention, and growth. I specialize in managing the customer journey, from acquisition to post-purchase. Throughout my career, I have successfully:Led cross-functional teams to execute high impact initiatives that optimize customer experiences, drive product adoption, and increase customer lifetime value (LTV).Designed and executed data-driven marketing programs that improved lead generation, nurture, and conversion rates.Implemented voice-of-customer (VoC) programs to elevate customer understanding and enhance organizational alignment with customer needs.Led development and execution of end-to-end customer success programs and content to drive customer engagement, product adoption, customer satisfaction, and retention.I thrive on solving complex problems collaboratively, leveraging performance insights to meet both business and customer goals. With a customer-first mindset and a commitment to continuous improvement, I look forward to driving impactful programs that deliver value across the customer lifecycle.