As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Oversee ~$60MM in ARR across 260 customers at two of Marigold's Enterprise products, Sailthru and Selligent. Manage a high performing team of 15 customer success professionals.

• Developed and implemented a best in class email program focused on customer loyalty and lifestyle marketing to drive initial and repeat purchases, while managing two direct reports • Established and executed new processes and timelines across merchandising, creative, copy and marketing, developing efficiencies that produced 3x more emails per week, generating 30% of total online revenue • Managed the discovery and implementation phases of migrating to a new email service provider • Devised a full creative and strategic refresh of the trigger email program with personalized and dynamic content, increasing the total lifetime value of subscribers • Own the email marketing calendar, creative briefing, segmentation, testing, reporting, and analysis • Manage email lead acquisition campaigns and partnerships

• Increased site traffic and retention for ecommerce through the email channel. Generated +23% YoY ecommerce demand FY2016, +3.9% to forecast. FY2016 conversion 2.61% vs. 2.32% FY2015 • Managed strategy and execution of the trigger email program with personalized and dynamic content, accounting 3.5% of email circ. and 28.5% of demand since launch • Executed A/B tests and produced daily/weekly/quarterly reports on segmented and triggered email campaigns to improve business results • Aligned with CRM on email priority, segmentation and suppression files for 25-30 segmented emails per week • Introduced a successful email acquisition source through Facebook Lead ads • Performed competitive analysis by tracking marketing and promotional practices of key competitors

• Created global seasonal marketing calendars that synced with e-commerce goals, product launches and pivotal brand moments including the launch of Lips & Boys II and the SS16 music video presentation featuring Lady Gaga. The video garnered over 5MM views and a 260% increase in site traffic to TOMFORD.com • Managed overall email marketing strategy, design, copy, production, segmentation, testing and reporting in compliance with federal CAN-SPAM regulations. Grew YoY % of total site demand from the email channel +60% in FY 2015. • Served as the Community Manager and copy writer for all TOM FORD owned social channels, including an Instagram account with over 2MM followers • Collaborated with licensing partners (Estée Lauder & Marcolin), E-Commerce, PR, Brand Image and Visual/Store teams on social and email marketing initiatives

•Clients: Alex & Ani, True Religion, Hunter Boot, Le Gruyere, Via Spiga, NYHRC, Kenneth Cole, Rockstar Games, Take Two Interactive (2K), Joyus, The RealReal•Manage clients and internal project flow on various agency accounts utilizing digital, TV, out of home, experiential, radio and print media. Approaches media with a holistic view to ensure all client objectives are met across all channels•Support account team with research processes using comScore, Kantar, SysomosMAP, Gfk MRI•Collaborate on competitive media landscapes, sales analysis and industry updates •Assist in creating new business pitch documents and media recommendations/proposals•Concept creative brand activations, brand identity, campaign/brand taglines, and brand ambassador programs•Work with the SEO team by conducting enhanced link building through blogger outreach using GroupHighAssistant Search Media PlannerJanuary 2014 - August 2014•Clients: Joyus, The RealReal, Body Central, Take Two Interactive, Rockstar Games•Investigate new and emerging PPC/CPA opportunities•Time efficient management of client deliverables and the production of weekly/monthly reporting •Manage campaigns across multiple search platforms, including Google & Bing/Yahoo!, and other performance media platforms, including Google Display Network & YouTube•Develop campaigns with in-depth keyword research, ad copy, bid management and quality assurance testing

•Developed and managed the Light It Up Blue integrated marketing campaign on Nantucket, creating over 200 new Community Resource Partner opportunities while enhancing existing efforts•Supervised and delegated assignments to interns, volunteers, and committee members•Established and implemented timelines, income goals, expense budgets, and participant recruitment strategies for event fundraising