Lead the Prospect Marketing team responsible for customer acquisitions innovation to drive growth for the Capital One Card Partnerships portfolio including brands like Walmart, BJs, Williams Sonoma, Pottery Barn, and REI. Responsibilities include:- Establish a charter and build the horizontal acquisitions team for Capital One Partnerships Marketing including hiring and managing a new team of Marketing SMEs.- Work in a white space to build a data driven full funnel acquisitions strategy spanning upper funnel awareness channels to lower funnel conversion tactics. - Lead strategy and build for new Google Ad Tech stack, Portfolio Tagging, and redesign of Product Details Pages on Capitalone.com to enable efficient paid media campaigns for Partners. - Lead the strategy and build of new Salesforce Marketing Cloud acquisitions marketing campaigns.- Oversee RFP, onboarding, and management of agencies spanning media to experiential disciplines to support the Partnerships marketing team. - Spearhead cross functional acquisitions leadership team setting business priorities and defining key initiatives across Marketing, Product, and Credit.

Lead the Marketing (Acquisitions/Customer) and Communications team for Audi Financial Services, Volkswagen Credit, and Ducati Financial Services to grow brand loyalty and adoption of financial products.Responsibilities Include:- Manage team of direct reports spanning Communications, Marketing, and Creative disciplines- Lead strategic development of consumer and customer life cycle (CRM/Salesforce) marketing campaigns to increase adoption and loyalty of Volkswagen Credit, Audi Financial Services, and Ducati Financial Services products- Lead product marketing strategy in partnership with Digital colleagues- Direct advertising agency of record on all creative and strategic deliverables - Direct corporate communications strategy and oversee content development to inspire employees and rally dealer engagement - Launched first ever media strategy to optimize existing CRM initiatives - Established Internal Creative Team to realize efficiencies and improve speed to market

Lead the Audi of America internal creative and brand marketing innovation departments, translating core business objectives into an annual plan that sets the Audi brand apart from the competition.Responsibilities include: - Lead strategic development of provocative multichannel, nontraditional marketing programs that position Audi as the progressive luxury automotive brand of choice including major media tent-pole events such as Super Bowl and Emmy's - Established and expanded the Audi of America Internal Creative team to realize efficiencies in video and static content production- Lead team of direct reports comprised of creative, project management, and strategic talent - Briefed, inspired, and directed the network of Audi of America's partner agencies in campaign development from ideation to execution- Serve as Audi of America's liaison and representative on the Audi Global content team

Lead on-site agency team for Venables Bell & Partners, strategic advertising agency of record for Audi of America.Responsibilities include: - Manage on-site workflow for all Venables Bell & Partners campaigns including product launches, retail strategy, media events, and ongoing product support- Serve as on-site agency strategic and production expert and advisor- Manage Audi of America marketing integration process comprised of eight partner agencies with disciplines spanning across digital, social, experiential, PR, and media- Lead annual strategic planning for Audi of America - Work cross functionally with Audi of America legal, product, and finance departments- Manage and develop on-site agency team

Managed local agency planning, buying, and execution of marketing for DC Metro McDonald’s Co-ops.Responsibilities included:- Directed strategic development and execution of annual marketing calendar to meet sales, transaction, and market share goals- Leveraged and evaluated research and market analytics to assess marketing programs and further drive business results- Provide local agencies direction on the development of broadcast, merchandising, digital, print, social and OOH campaigns- Oversaw development of multicultural and PR initiatives in local markets- Conducted yearly agency reviews

Developed and managed local marketing plans and budgets to grow McDonald's DC and NYC metro business.Responsibilities included:- Served as digital lead on the account supervising development of all digital and social creative - Lead conception and execution of broadcast, print, OOH, POS, social, and digital creative campaigns with production budgets exceeding several million dollars- Managed, mentored, and grew team of Account Managers, Assistant Account Managers and Interns

Developed and managed local marketing plans and budgets to grow McDonald's DC metro business.Responsibilities included:- Managed the briefing and production of creative assets for local advertising initiatives, ensuring thatcreative was on strategy and within brand guidelines while managing $8 million budget- Worked with McDonald’s corporate marketing and Co-op of Owner/Operators to develop a localmarketing calendar to drive sales and transactions

- Managed the strategic development and execution of Marshalls’ Grand Opening advertising in order to achieve corporate communication objectives and sales goals

- Trafficked/project managed all Marshalls’ advertising, public relations, and event marketing creative