Heavy calendar management and arranging meetings with clients and vendorsRecords executive meeting notes for team reference in a comprehensive, organized mannerManages projects with external digital vendors, ensuring timely delivery and quality controlUtilizes Excel to organize objectives and data, facilitating regular progress checks and preparation for quarterly meetingsCreates comprehensive marketing materials, such as capabilities statements, data reports and business forecast PowerPoints, to support high-level strategic initiativesCoordinates U.S.-based Trade Shows including travel to, set up, and communication at eventsIdentifies and executes advertising opportunities to increase Healthcare Provider (HCP) awareness of Salonpas brandSpearheads Salonpas free sample program to attract new customers, positioning to both general consumers and HCPsIncreased average CTR to 0.11% through Tap Native advertising. Added 3,265 HCPs to sample program between October 2022 and February 2023Analyzes historic sales data to drive strategic decisions, retain existing customers, and attract new customers within target groupsIdeates creative marketing campaigns, messages, and designs for advertising (digital and print) that converts leads into loyal customers

Coordinates calendars, records and documents communications during meetings between executives, B2B and B2C vendors, and brand partnersDesigns presentations for major retailers such as Walmart using PowerPoint and CanvaIdentifies areas of digital and print infringement and develops copyright infringement reportsManages influencer campaigns by coordinating material delivery and processing invoicesMaps and delivers analytical business reports using Google Analytics and ExcelGrew Instagram audience by 125% and Facebook audience by 75% between January 2022 and January 2024 through organic content creation and strategic engagementGenerates monthly email campaigns on Constant Contact to boost customer retention and create new customer sales funnels. Increased average open rate from 10% to 32%Manages User Generated Content and Influencer partnerships to maintain fresh, trendy brand image and reach new consumers within specific target audiences Market research: Industry trends, social media trends, hashtag research, influencer research

Freelance/Contract Marketer specializing in Digital Solutions and Executive Support across industries such as e-commerce, retail, and health & wellness solutions. With a keen eye for emerging technologies and trends I continuously stay ahead of the curve to optimize conversion rates for my clients, as well as increase customer retention and community connection.

Served as an essential point of contact for deliverables and objectives set between the marketing team and the company PresidentPartnered with the marketing manager to arrange a team travel plan for a business meeting in San Diego, CaliforniaConceptualized and designed seasonal sales materials and email marketing campaigns for executive strategists using CanvaUtilized Excel and Powerpoint to create progress reports for executives and associatesOptimized email marketing campaigns to increase open rate and generate quality leadsPlanned and designed organic content for Instagram, Facebook, and LinkedinDesigned paid social advertising campaigns to increase sales through Facebook and InstagramConceptualized an influencer marketing program to tap into major target client networks

Organized on-site events and community event collaborations to maintain customer loyalty and attract new customers from surrounding towns Coordinated video collaborations with local influencers to reach massive audiencesImplemented cross-promotional marketing with introduction of food truckManaged social content calendar including national food days, family deals, special events, and giveawaysUsed Canva to design compelling event flyers and social posts, redesigned breakfast menu and designed menu for new flagship location

Prepared extensive industry research and market intelligence reports for CEO and founding partners to utilize in business meetings and digital contentGrew the brands Diversity, Equity, and Inclusion and initiatives by identifying Linkedin workshops and engaging with external executives to develop high value relationshipsAnalyzed metrics and competitive intelligence to deliver impactful strategic reports and forecastsSupported the brand's Linkedin page through proactive communication and creating workshops for staff members, generated 160,000+ organic impressions on postsBuilt lead generation funnels through email and social channels, resulting in engagement and sales opportunities with top target clientsUsed market research and Google Trends analysis to plan, design, and post content on company Linkedin profile

Advised company CEO on best practices for Tiktok, created scripts and visual layouts to create organic content and generate quality leads. Increased Tiktok audience from 0 to 56k between May 2022 and September 2022, amassing 14 million+ organic video views Designed and managed paid advertising campaigns across Facebook and Instagram to increase awareness among target customers in major US citiesIdentified social media influencer collaborations to grow brand awareness and services demand

Identified market trends to plan, design, and schedule content on Facebook, Instagram, Twitter, Linkedin (Buffer), blog posts (Wix), email campaigns (Mailchimp) for local businessesCollaborated with market leaders to identify and execute market research projects and audience engagement tactics

Agency @ Ancell is WCSU’s student-run advertising agency. The agency creates opportunities for top business students through direct experience in B2C, B2B, email, website, event, and social media marketing for local businesses. Worked with other students to develop marketing plans and creative materials for nearly 30 different clients from Spring 2018 to graduation in 2020.

Mapped and delivered analytical reports of web and social activity using Google AnalyticsPerformed competitive analysis (SEMrush) and developed copyright infringement reports Designed presentations for major retailers like Walmart (PowerPoint and Canva)Planned and posted social media content and paid advertising campaigns on Facebook and Instagram