Tara Harrison Email & Phone Number

London, Gb

Aweventurer is a transformative travel company that runs one-off, exclusive retreats and expeditions with well-known personalities around the world.

Managing PR strategy and communications for ultra-luxury brand Silversea's PR agency Asia Pacific, Anou Concept. Responsible for PR across Australia, NZ, Singapore, HK, Japan and China.

Sydney, New South Wales, Australia

Headhunted from Travel Weekly to lead publicity and storytelling for Intrepid Travel. Responsible for developing the multi-brand and multi-channel PR strategy in APAC and managing the team including external agency, meeting KPI targets of 4000 media stories per year. Managing relationships with consumer and trade media, writing stories and opinion pieces pitched across broadcast, radio, and print. Developing press trips with strong hooks, for example, an Undertourism press trip to Mongolia, the number 7 most undertouristed destination based on the Adventure Travel Index report. Executing ambassador plays on purpose driven storytelling, such as porter welfare in Peru with AFL player Brodie Grundy. Weaving purpose storytelling through all media, from climate positive, to female empowerment to community based tourism projects to animal welfare advocacy, the Reconciliation Action Plan, bushfire relief and seaweed farm funding. Writing speeches for key events like Women in Travel Awards on female economic empowerment in developing countries. Managing live broadcast crosses with Sunrise TV for a week in Japan, organising live locations and hitting brand messaging each day.

Sydney, New South Wales, Australia

Writing monthly newsletters to tell story of luxury properties to travel trade, clients and media as well as liaising with portfolio of 40+ luxury hotels and lodges in Africa.

Sydney

Promoted to Editor in 2015 after the role of Features Editor for Travel Weekly and four-issue consumer magazine Voyager since 2012. Responsible for the editorial strategy for 64-page magazine each month and relaunching the design of the magazine twice. Pitching editorial ideas and calendar to team and commissioning stories around photo shoots - from the industry's best travel tattoos to the most powerful women in the industry to the best mentor/mentee partnerships. Networking across the travel industry and managing relationships with PR contacts and commercial clients. Hosting and MC’ing Travel Weekly events such as the Women in Travel awards and bespoke client events (i.e. Fiji Tourism conference/Sri Lanka Tourism roadshows). On stage interviews and panel moderation for conferences such as Travel Daze, the 3% conference and Millennial 20/20. Hosting live webinars for client brands such as Crystal Cruises. Travelling on assignment up to six times a year with tourism boards, tour operators, cruise lines. Attending industry conferences for trade brands such as Helloworld, Travel Counsellors and Expedia. Developing editorial methods to promote events and develop cause-based projects such as Women in Travel. Partnering with tourism boards to produce custom publishing solutions and supplements.

Sydney

Developing feature articles from idea to execution across Travel Weekly magazine (monthly) and consumer magazine Voyager (seasonal). Writing the mainstay of destination features, editing copy, writing headlines, sub-headings and captions. Travelling overseas on assignment each month to research and photograph destinations. Filing news, features and blog stories while on assignment. Liaising with tourism boards like South Africa Tourism, Tourism Tasmania, Western Australia, India, Singapore Tourism to produce editorial online and in 20-page print supplements.Interviewing key travel industry figures, reporting industry news. Attending trade and consumer travel shows, functions and press conferences.

London And Australia

Journalist for the Huffington Post, The Times, The Independent, ABC News and the International Ecotourism Society.

London, England, United Kingdom

Part time role while studying at an organisation I am deeply passionate about, working on sustainability and animal welfare research.

English Language And Literature, General

International Journalism

Journalism