End-to-end marketing consultancy services. Focus areas include:- Identifying market growth opportunities through data analysis and cross-functional expertise and input.- Building marketing strategy and plans grounded in insights integrated with commercial & operational plans, and actionable in the marketplace. - Developing deployment tools and storylines to ensure strong stakeholder buy-in.

Promoted to take responsibility for a broader regional marketing agenda including structuring and developing a new team and establishing new ways of working with existing teams in Western European countries as well as global marketing teams. Key tasks include:- Setting the regional retail marketing direction- Managing and improving relationship and ways of working with internal creative agency- Equipping the team to deliver all retail marketing campaigns (digital and physical… Show more Promoted to take responsibility for a broader regional marketing agenda including structuring and developing a new team and establishing new ways of working with existing teams in Western European countries as well as global marketing teams. Key tasks include:- Setting the regional retail marketing direction- Managing and improving relationship and ways of working with internal creative agency- Equipping the team to deliver all retail marketing campaigns (digital and physical assets), - Driving the governance of utilisation of campaigns across the region. - Management of budget and related financial processes for full Western Europe Marketing Team Show less

Recruited to join the sales department to bring shopper marketing expertise into the sales team. The key responsibility was to lead the team to drive insights into action to deliver the optimal shopper experience across all retailer touchpoints (online and instore) to ultimately drive sustainable sales growth. Key tasks included:- Leading and uniting a diverse team behind one common mandate to bring them closer together professionally and personally- Acting as the independent and… Show more Recruited to join the sales department to bring shopper marketing expertise into the sales team. The key responsibility was to lead the team to drive insights into action to deliver the optimal shopper experience across all retailer touchpoints (online and instore) to ultimately drive sustainable sales growth. Key tasks included:- Leading and uniting a diverse team behind one common mandate to bring them closer together professionally and personally- Acting as the independent and objective voice in the Sales Leadership Team - Co-driving business planning process and delivery Show less

Recruited to lead the retail marketing team and develop the team to become a key business partner to the wider sales and marketing organisation. Key tasks included- Developing the shopper understanding to strengthen input into business and marketing planning - Creation of higher-performing marketing campaigns through creating impact and improving relevancy (across online and instore touchpoints).- Improving agency relationships and ways of working- Increasing diligence around… Show more Recruited to lead the retail marketing team and develop the team to become a key business partner to the wider sales and marketing organisation. Key tasks included- Developing the shopper understanding to strengthen input into business and marketing planning - Creation of higher-performing marketing campaigns through creating impact and improving relevancy (across online and instore touchpoints).- Improving agency relationships and ways of working- Increasing diligence around budget management Show less

Responsible for driving a holistic approach to LEGO marketing across the brand marketing team. Key responsibilities included:- Managing and briefing key marketing agencies (creative, media, PR and events)- Driving consumer and shopper understanding across the marketing team - End to end ownership of key research projects- Driving the annual marketing planning process (developing an annual calendar to manage workload peaks)- Develop LEGO Masterbrand Campaigns to improve… Show more Responsible for driving a holistic approach to LEGO marketing across the brand marketing team. Key responsibilities included:- Managing and briefing key marketing agencies (creative, media, PR and events)- Driving consumer and shopper understanding across the marketing team - End to end ownership of key research projects- Driving the annual marketing planning process (developing an annual calendar to manage workload peaks)- Develop LEGO Masterbrand Campaigns to improve brand health and equity- Manage marketing finances to ensure the team were tracking, reconciling and sharing changes as part of the annual and monthly process Show less

Responsible for planning, executing and evaluating the annual marketing plans for high priority LEGO brands including licensed brands (LEGO® Star Wars®, LEGO® Indiana Jones®), including also new brand launch planning (LEGO Minifigures and LEGO Atlantis). Key tasks included:- Briefing and feeding back to Agencies on communications plans across all marketing levers (e.g. TV, Digital, Events, PR, Sponsorships)- Ensuring all plans were implemented on time and in budget- Forecasting… Show more Responsible for planning, executing and evaluating the annual marketing plans for high priority LEGO brands including licensed brands (LEGO® Star Wars®, LEGO® Indiana Jones®), including also new brand launch planning (LEGO Minifigures and LEGO Atlantis). Key tasks included:- Briefing and feeding back to Agencies on communications plans across all marketing levers (e.g. TV, Digital, Events, PR, Sponsorships)- Ensuring all plans were implemented on time and in budget- Forecasting sales for individual brands, tracking, evaluating performance against KPIs and taking corrective actions when required- Managing close relationships with the licensor partners. Show less

Responsible for planning, executing and evaluating the annual marketing plans for LEGO® BIONICLE and LEGO® Racers. Tasked to re-ignite the LEGO BIONICLE brand through insight and innovation, successfully achieving through developing the first locally produced TV commercial to address the consumer barriers facing BIONICLE. Reduced sales from double digit decline pre-activity to flat post activity.

Key Roles and Responsibilities- Management of Danone Actimel®, worth £100m retail sales, no. 1 in the active health drink category.- Develop elements of the strategic plan, specifically around building credibility.- Develop and lead project management of integrated marketing communications including TV, radio & poster creative development.- Develop and implement a third party endorsement partnership.- Lead the development of a health marketing campaign.- Implement… Show more Key Roles and Responsibilities- Management of Danone Actimel®, worth £100m retail sales, no. 1 in the active health drink category.- Develop elements of the strategic plan, specifically around building credibility.- Develop and lead project management of integrated marketing communications including TV, radio & poster creative development.- Develop and implement a third party endorsement partnership.- Lead the development of a health marketing campaign.- Implement qualitative and quantitative research projects to understand consumer reaction (e.g. to new strategy, to new creative ideas).- Management of media and creative agencies.- Evaluate current market activities (e.g. competitor analysis, advertising impact, product performance), and where appropriate make recommendations for change.- Managing and developing marketing placement student. Show less

Key Roles and Responsibilities:- Management of REACH® Oral Care, worth £15m retail sales, no. 3 brand in manual toothbrush market.- Lead development of five year strategic plans and annual business plans.- Use research to develop strong consumer understanding to identify new product and communication ideas.- Evaluate current market activities (e.g. brand positioning, in-market product performance, advertising and trade promotion impact, competitor analysis) and make… Show more Key Roles and Responsibilities:- Management of REACH® Oral Care, worth £15m retail sales, no. 3 brand in manual toothbrush market.- Lead development of five year strategic plans and annual business plans.- Use research to develop strong consumer understanding to identify new product and communication ideas.- Evaluate current market activities (e.g. brand positioning, in-market product performance, advertising and trade promotion impact, competitor analysis) and make recommendations for change.- Project manage the development and introduction of new products.- Lead TV copy adaptation and development of press creative. Brief media agencies.- Manage brand P&L, including individual project and budget tracking.- Marketing leader for cross-functional business team. - Manage wider brand team (agencies, trade sales team, supply chain, R&D, global franchise) to ensure working co-operatively and effectively. Show less

Key Roles and Responsibilities - Track and evaluate in-market brand and product performance and make recommendations for change.- Manage ATL budget tracking.- Manage relationship between PR agency and Johnson’s Baby brand team.- Lead project management of artworks from designs through to printing, as part of the New Product Development process.- Assist in strategic planning, business planning and copy development processes.

Key roles and responsibilities:- Lead activities and processes to drive awareness of technical resource services to the sales team and to customers.- Manage maximising utilisation of technical services team to deliver against profit and revenue targets.