Tara Herman Email & Phone Number

New York, New York

Champion and advocate for customers, activating research-based insights across the end-to-end journey amongst staff, distributors, and consumers.

Franklin Lakes, New Jersey

Drove digital adoption and usage and led B2C, B2B2C and B2B communications in a technical environment.

New York, New York

Enhanced the TIAA brand voice and equity, leading enterprise-wide initiatives that established research–based, differentiated positioning and key messages for brand pillars, informing brand guidelines and communications.

New York, New York

Led strategic planning thru analysis for 14 direct-sold 529 plans pioneering new methods and engaged with institutional clients as the senior marketing liaison.

New York, New York

Led the corporate promotion and partnership team in support of brand and sales goals. Established and facilitated the first integrated planning process across inter-departmental marketing functions.

New York, New York

Developed regional, local, key account and major market co-op marketing strategies and integrated campaigns, successfully motivating aggressive marketing amongst affiliates, increasing subscribers via direct marketing, added-value partnerships, radio promotions, incentive programs and events.

Stamford, Connecticut

Managed marketing acquisition for Reward America, a new electronic rebate loyalty program.

New York, New York

Led the end-to-end product and marketing life cycle with P&L ownership for four product categories.

New York, New York

Executed acquisition and retention programs and conducted customer, media, sales and financial analyses and forecasts,