Tara Herman

Tara Herman Email and Phone Number

Innovative, Strategic Marketing Catalyst @ AXA US (formerly AXA Equitable)
new york, new york, united states
Tara Herman's Location
New York, New York, United States, United States
About Tara Herman

HIGH-ENERGY, ENTREPRENEURIAL, STRATEGIC, CUSTOMER-CENTRIC MARKETERAs an innovative, accountable leader, I successfully build brand equity, deliver business results, work as a collaborative catalyst amongst all stakeholders and strive to inspire and be inspired. Success with the full marketing cycle from work in Financial Services, Healthcare, Entertainment and Consumer Packaged Goods is evidence of my marketing acumen. Insightful, evidence-based strategic and creative thinking, empathetic and authentic communication and leadership skills, insatiable curiosity, speed-to-market and flexibility in fast-paced, changing environments have enabled me to excel.• Strategic Marketing & Communications Planning • Team Leadership, Management & Coach• Brand Strategy • Integrated Marketing Communications & Execution • Customer Experience• Content Strategy & Development • Traditional & Digital Channel Deployment • Segmentation• Research & Analysis • Relationship Builder & Influencer • Resource Procurement & Management• Project & Budget Management

Tara Herman's Current Company Details
AXA US (formerly AXA Equitable)

Axa Us (Formerly Axa Equitable)

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Innovative, Strategic Marketing Catalyst
new york, new york, united states
Website:
axa-equitable.com
Employees:
3220
Tara Herman Work Experience Details
  • Axa Us (Formerly Axa Equitable)
    Director, Customer Experience
    Axa Us (Formerly Axa Equitable) 2013 - Present
    New York, New York
    Champion and advocate for customers, activating research-based insights across the end-to-end journey amongst staff, distributors, and consumers.
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  • Express Scripts (Formerly Medco Health)
    Marketing And Ecommerce Consultant
    Express Scripts (Formerly Medco Health) 2009 - 2013
    Franklin Lakes, New Jersey
    Drove digital adoption and usage and led B2C, B2B2C and B2B communications in a technical environment.
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  • Tiaa-Cref
    Brand Strategist
    Tiaa-Cref 2005 - 2007
    New York, New York
    Enhanced the TIAA brand voice and equity, leading enterprise-wide initiatives that established research–based, differentiated positioning and key messages for brand pillars, informing brand guidelines and communications.
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  • Tiaa-Cref
    Marketing Strategy Director, Education Savings
    Tiaa-Cref 2000 - 2005
    New York, New York
    Led strategic planning thru analysis for 14 direct-sold 529 plans pioneering new methods and engaged with institutional clients as the senior marketing liaison.
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  • Showtime Networks
    Vp, Marketing Planning & Promotion
    Showtime Networks 1997 - 1999
    New York, New York
    Led the corporate promotion and partnership team in support of brand and sales goals. Established and facilitated the first integrated planning process across inter-departmental marketing functions.
  • Showtime Networks
    Regional Marketing Director
    Showtime Networks 1991 - 1996
    New York, New York
    Developed regional, local, key account and major market co-op marketing strategies and integrated campaigns, successfully motivating aggressive marketing amongst affiliates, increasing subscribers via direct marketing, added-value partnerships, radio promotions, incentive programs and events.
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  • Citicorp Pos Information Services
    Marketing Communications
    Citicorp Pos Information Services 1989 - 1991
    Stamford, Connecticut
    Managed marketing acquisition for Reward America, a new electronic rebate loyalty program.
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  • Viewmaster Ideal
    Product Management
    Viewmaster Ideal 1986 - 1989
    New York, New York
    Led the end-to-end product and marketing life cycle with P&L ownership for four product categories.
  • Time Warner Cable
    Sales & Marketing
    Time Warner Cable 1982 - 1985
    New York, New York
    Executed acquisition and retention programs and conducted customer, media, sales and financial analyses and forecasts,
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Tara Herman Education Details

  • Suny Fashion Institute Of Technology
    Suny Fashion Institute Of Technology
    Marketing

Frequently Asked Questions about Tara Herman

What company does Tara Herman work for?

Tara Herman works for Axa Us (Formerly Axa Equitable)

What is Tara Herman's role at the current company?

Tara Herman's current role is Innovative, Strategic Marketing Catalyst.

What schools did Tara Herman attend?

Tara Herman attended Suny Fashion Institute Of Technology.

Who are Tara Herman's colleagues?

Tara Herman's colleagues are Mario Mendoza, Debra Ayres, Parry Diana, Kim Baily, Johnson Chie, Rajeev Bala, Sheryl Niken Sekar.

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