Tara Hodson

Tara Hodson Email and Phone Number

Senior Vice President Business Development @ Razorfish
United States
Tara Hodson's Location
United States, United States
Tara Hodson's Contact Details
About Tara Hodson

Marketing and business development professional with 15 years of experience driving growth for agencies. Responsible for orchestrating and selling cross-channel marketing and media strategies for both prospective and existing clients. Deep understanding of how creative, media, technology, and analytics come together to create meaningful customer experiences. Leader and effective communicator who challenges and inspires the best in others.

Tara Hodson's Current Company Details
Razorfish

Razorfish

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Senior Vice President Business Development
United States
Tara Hodson Work Experience Details
  • Razorfish
    Senior Vice President Business Development
    Razorfish
    United States
  • Razorfish
    Senior Vice President Business Development
    Razorfish Nov 2023 - Present
    New York, Ny, Us
  • Hero Digital
    Senior Vice President, Business Development
    Hero Digital Feb 2023 - Nov 2023
    Chicago, Illinois, Us
  • Hero Digital
    Vice President, Business Development
    Hero Digital Apr 2019 - Nov 2023
    Chicago, Illinois, Us
    Leading sales enablement efforts in the pursuit of bold new business growth.
  • Digitas
    Vice President/Group Director, Business Development
    Digitas Nov 2005 - Apr 2019
    Boston, Massachusetts, Us
    » Partnered with Global Chief Growth Officer, Regional Managing Directors, and Marketing Communications in developing and executing proactive and reactive growth strategies» Qualified incoming leads, routing to appropriate agency solution and talent based on client needs and agency fit » Led the agencies relationships with influential pitch search consultants in the marketplace» Mobilized regional business development teams for success; driving strategy to win and consistently increasing pitch conversion year-over-year» Managed effective pitches and key prospect meetings, including working with cross-capability senior leadership teams in developing winning strategies, pitch/meeting orchestration and deliverables, and providing guidance on business development best practices to ensure success» Guided strategy and approach for key analyst evaluations, positioning Digitas as a leader in the Gartner Magic Quadrant for Global Digital Agencies (3 consecutive years) and a Strong Performer in the Forrester Wave for Digital Experience Service Providers» Leveraged understanding of agency cross-capability services and knowledge of client work across global network of offices to author and edit client-ready case studies, proposals, and presentation materials» Informed agencies strategic growth priorities with performance reporting and analysis» Managed direct reports to consistently and successfully deliver execution of complex programs/projects» Driver of numerous operational efficiencies including content management, resource development, and training» Position required flexibility, attention to detail, time management, creativity and enthusiasm as well as the ability to work and communicate effectively with individuals at all levels across various agency capabilities
  • Mondo Mediaworks
    Business Development Consultant
    Mondo Mediaworks Jun 2014 - Dec 2014
    Brattleboro, Vt, Us
    » Provided strategic recommendations for growth with existing and prospective clients including sales strategy, positioning of agency successes/work, and proposal development» Strategic recommendations drove revenue, directly impacting profit of the business
  • Tectonic Engineering
    Business Development Coordinator/Site Acquisition Specialist I
    Tectonic Engineering May 2005 - Nov 2005
    Mountainville, New York, Us
    » Coordinated proposals and Corporate Statements of Qualifications » Increased exposure of services via lead mining, attendance at local networking events, cold calls, and execution of newspaper advertisements» Served as a liaison between clients, landowners, and engineering personnel for the prioritization of telecommunication sites, scheduling site visits, and coordination of deliverables to meet submission deadlines

Tara Hodson Skills

Integrated Marketing Digital Strategy Strategy Digital Marketing Business Development Interactive Marketing Marketing Strategy Mobile Marketing Digital Media Marketing Communications New Business Development Lead Generation Interactive Advertising Brand Management Strategic Partnerships Brand Development Marketing

Tara Hodson Education Details

  • Susquehanna University
    Susquehanna University
    Emphasis Marketing / Minor Economics

Frequently Asked Questions about Tara Hodson

What company does Tara Hodson work for?

Tara Hodson works for Razorfish

What is Tara Hodson's role at the current company?

Tara Hodson's current role is Senior Vice President Business Development.

What is Tara Hodson's email address?

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What is Tara Hodson's direct phone number?

Tara Hodson's direct phone number is +151859*****

What schools did Tara Hodson attend?

Tara Hodson attended Susquehanna University.

What skills is Tara Hodson known for?

Tara Hodson has skills like Integrated Marketing, Digital Strategy, Strategy, Digital Marketing, Business Development, Interactive Marketing, Marketing Strategy, Mobile Marketing, Digital Media, Marketing Communications, New Business Development, Lead Generation.

Who are Tara Hodson's colleagues?

Tara Hodson's colleagues are Mithilesh Kumar, Mcdonald Sansion, Yousif Yaqoob, Saumya Sodha, Satya Sekaran, Elena I. Luna Pérez, Tejaswini Sbi.

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