Tara Wright Email and Phone Number

Own the marketing strategy in EMEA for AWS Training and Certification. Leads and inspires a team of marketers who activate demand generation programs—facilitating organisations to achieve digital transformation.Acquires new customers and grows existing customers through full funnel marketing including; integrated campaigns, content, social media, events and advocacy programs.

Owned the EMEA paid and organic demand generation strategy for AWS Training and Certification. Led programs that generated awareness and demand, accelerating customers’ journeys to the cloud.Owned the EMEA marketing strategy for the AWS Digital Learning Platform, AWS Skill Builder. Influenced hundreds of thousands of tech professionals to sign up to get trained and certified. Proud to help so many tech professionals build their credibility and confidence on AWS,, to further their careers.Proud to have launched AWS Cloud Quest in EMEA, an online game-based learning application helping developers and solution architects learn in fun new ways.

Created Channel Marketing strategy and team from the ground up following BT's acquisition of EE. Led a talented team who powered sales growth through insight-led campaigns, sales enablement, training, content, events, social media, PR and engagement. Educated, engaged and inspired sales channels including direct sales (field, telesales, online, retail) and indirect channel partners.Owned content for a complex product portfolio for both BT and EE brands including mobile, tablets, fixed line, broadband, leased line, cloud services, security, SaaS, IoT and many more.Proud to be awarded "Team of the Year 2018" in BT's wider marketing organisation.

Led the marketing strategy for UK campaigns that differentiated EE and brought offers and propositions to life. Integrated campaign management including press, OOH, radio, digital, social, DM/EDM, retail and events. Spearheaded a new demand gen approach that exceeded KPIs and provided a common goal to a complex stakeholder group, bringing everyone together with a common goal.Owned strategic relationships with technology partners including Samsung, Apple, Sony, Huawei, Google and BlackBerry. Led MDF commercial negotiations and achieved triple digit growth in third party investments following a new approach to drive growth for all parties.Proud and star-struck to lead production of a brand campaign with Kevin Bacon to promote the launch of the EE brand.Awarded 'Player of the Year' in annual marketing awards.

Led marketing strategy and planning with a multi-million pound budget. Inspired a team of brand marketing managers responsible for standout ATL/BTL campaigns driving preference and demand for the brand.

Owned channel marketing and sales enablement for SMB and enterprise sales teams. Built pipeline, generated leads through insight-led programs and launched an in-person sales academy. Led the sales enablement team.