Tara Mackenzie Email & Phone Number

Ottawa, ON, CA

As the Director of Enterprise Regional Marketing for the Americas at Okta, my responsibility was to lead a team of talented marketers that were responsible for driving demand generation and pipeline growth across the entire Americas region, including Canada, LATAM, and US Enterprise. I spearheaded the integration of marketing teams post-acquisition by.

California, United States

I developed and executed a tailored demand generation strategy for the Americas, considering regional market maturity and brand awareness, significantly contributing to revenue growth. I led a team responsible for multi-channel lead generation campaigns, leveraging data insights for strategy adjustments, and managing a budget focused on maximizing ROI. I.

New Jersey, United States

I was responsible for developing, driving and executing the strategic direction for Partner Marketing at a global level, emphasizing North America and EMEA. I focused on collaboration with internal stakeholders, including sales, channel account managers, channel executives, product management and direct demand generation to ensure alignment against.

Ottawa, Canada Area

• Responsible for developing and driving the strategic direction for the Titus Corporate marketing programs at a global level and Titus North American field marketing programs;
• Managed and lead a high performing marketing team consisting of search and social media, advertising, marketing automation, email marketing, and field marketing;
• Responsible for managing North American marketing budgets and global corporate marketing budgets and creating KPIs to show direct ROI against budget allocations;
• Analyzed customer and prospect data as well as industry trends to drive direction for marketing programs for B2B and B2C marketing;
• Collaborated with internal stakeholders to develop deliverables for digital and field marketing programs and create tools to support the objectives of the programs;
• Leveraged Titus content management system to measure and demonstrate marketing’s impact on both direct and influenced revenue;

Ottawa, Canada Area

Ottawa, Canada Area

- SCRUM Master & Program Owner for the Quest corporate agile team responsible for conducting monthly planning sessions and prioritizing programs into the monthly sprint, conducting quarterly sprint retrospectives on how the agile team performed the previous quarter, and conducting weekly stand-ups to ensure alignment and effective delivery of committed to.

Ottawa, Canada Area

- Member of the Marketing Unification team with a core focus on branding and tasked with unifying all acquisition organizations into the common Dell Software brand;- Manages or leads Marketing Work streams and develops marketing supporting documentation for the project including gap analysis, Marketing Requirements Documentation (MRD), and reporting in.

Ottawa, Canada Area

Dell completes @Quest acquisition to extend software reach in #SystemsManagement, #Security and #BI. http://bit.ly/QjtIwk

Ba, English, Political Science

Bachelor Of Arts (B.A.)