Tara Mackenzie Email & Phone Number

Ottawa, On, Ca

As the Director of Enterprise Regional Marketing for the Americas at Okta, my responsibility was to lead a team of talented marketers that were responsible for driving demand generation and pipeline growth across the entire Americas region, including Canada, LATAM, and US Enterprise. I spearheaded the integration of marketing teams post-acquisition by Auth0, which demonstrated my ability to manage change and foster unity. Over the years, I have led a diverse set of marketing initiatives and have consistently achieved and surpassed pipeline attainment goals, which is a testament to my strategic vision and execution capabilities. My leadership philosophy revolved around empowerment and collaboration, which helped my teams to innovate and excel in demand generation, campaign development, and go-to-market planning.

California, United States

I developed and executed a tailored demand generation strategy for the Americas, considering regional market maturity and brand awareness, significantly contributing to revenue growth. I led a team responsible for multi-channel lead generation campaigns, leveraging data insights for strategy adjustments, and managing a budget focused on maximizing ROI. I consistently over attained quarterly pipeline targets, demonstrating exceptional leadership in coordinating enterprise marketing initiatives.

New Jersey, United States

I was responsible for developing, driving and executing the strategic direction for Partner Marketing at a global level, emphasizing North America and EMEA. I focused on collaboration with internal stakeholders, including sales, channel account managers, channel executives, product management and direct demand generation to ensure alignment against corporate partner objectives to meet and exceed revenue targets.While at Stealthbits, I implemented the Agile Marketing methodology to optimize team efficiency and effectiveness. I continued to manage the process as SCRUM Master, including weekly sprints, monthly planning, quarterly planning, fiscal year planning and sprint retrospectives.

Ottawa, Canada Area

● Responsible for developing and driving the strategic direction for the Titus Corporate marketing programs at a global level and Titus North American field marketing programs;● Managed and lead a high performing marketing team consisting of search and social media, advertising, marketing automation, email marketing, and field marketing;● Responsible for managing North American marketing budgets and global corporate marketing budgets and creating KPIs to show direct ROI against budget allocations;● Analyzed customer and prospect data as well as industry trends to drive direction for marketing programs for B2B and B2C marketing;● Collaborated with internal stakeholders to develop deliverables for digital and field marketing programs and create tools to support the objectives of the programs; ● Leveraged Titus content management system to measure and demonstrate marketing’s impact on both direct and influenced revenue;● Implemented and managed the Agile Marketing methodology including weekly sprints, monthly planning, quarterly planning, fiscal year planning and sprint retrospectives;● Prepared and delivered Quarterly Business Reviews to Titus executive leadership team and additional key stakeholders.

Ottawa, Canada Area

Ottawa, Canada Area

- SCRUM Master & Program Owner for the Quest corporate agile team responsible for conducting monthly planning sessions and prioritizing programs into the monthly sprint, conducting quarterly sprint retrospectives on how the agile team performed the previous quarter, and conducting weekly stand-ups to ensure alignment and effective delivery of committed to sprint activities;- SCRUM Master for the Data Protection agile marketing team responsible for maintaining program prioritization, timely execution of programs, escalation point for the resolution of team risks and roadblocks, and ensure overall effectiveness of the Data Protection business unit agile team;- Created the concept and maintains a Creative Services Book of Business for each Quest business unit which demonstrates the Digital Marketing organization performance against documented SLA’s, how the business unit brand is currently viewed in market place and overall observations and recommendation from the quarter;- Created and maintains a Creative Intake Process for complex Digital Marketing project requests;- Project manages cross business unit (Data Protection, Information Management, Platform Management, Corporate Programs) Digital Marketing projects;- Project manages cross Digital Marketing team marketing projects (Email, Media, Web, Corporate Brand, Multimedia, Creative Services, Search & Social, Marketing Communications);- Key member of the Integration Marketing Office (IMO) responsible for managing the Digital Marketing work stream for acquisitions and integrations into the Quest Marketing organization.

Ottawa, Canada Area

- Member of the Marketing Unification team with a core focus on branding and tasked with unifying all acquisition organizations into the common Dell Software brand;- Manages or leads Marketing Work streams and develops marketing supporting documentation for the project including gap analysis, Marketing Requirements Documentation (MRD), and reporting in alignment to overall timeline;- Project manages the process and activity of planning, organizing, motivating, and controlling of resources, procedures and protocols to support project objective and goals;- Develops and maintains project plans to achieve the project objectives and goals while maintaining the project scope, timeline, and budget;- Works within the guidelines created by the PMO to ensure key stakeholders, including executive, from across business units and functions are kept informed of project status.

Ottawa, Canada Area

Dell completes @Quest acquisition to extend software reach in #SystemsManagement, #Security and #BI. http://bit.ly/QjtIwk

Ba, English, Political Science

Bachelor Of Arts (B.A.)