AZOVA Health focuses on preventive and proactive care from home. I lead all eCommerce efforts, driving online sales growth and enhancing user experience. I develop and execute comprehensive growth marketing strategies, leveraging data-driven insights to optimize campaigns and maximize ROI. My role encompasses crafting and implementing go-to-market strategies for both B2B and DTC sectors, ensuring effective market penetration and customer engagement. Additionally, I serve as the acting General Manager for an at-home diagnostic product line, overseeing everything from product development to market launch. As the brand leader for four distinct brands, I direct brand strategy and positioning, enhancing brand equity and market presence. I lead cross-functional teams, fostering collaboration and driving successful project outcomes.

Doctor On Demand and Grand Rounds Health merges and becomes Included Health. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included.

I launched the direct to consumer platform increasing business by 20% as well as built and integrated the product road map into the marketing voice to build on our 67% market share for packs and 37% market share in bottles. As the Interim General Manager, I lead the brand for 10 months and was able to integrate Global Sales, Customer Service, and Operations team back into CamelBak through a re-organization. We increased our international business by 5% and developed a strategy to launch one to one customization direct to consumer by end of 2018.

I built my own marketing consulting firm - specializing in building community for new brands and bringing together brands in a collaborative and exciting way. Clients included:- Old Navy. I refreshed launched their loyalty programs through their retail stores. - Houzz. I developed programs that included "anything offline" including highlighting their PROFESSIONALS, helping to launch Houzz Marketplace, conducting training session for PROS, and formulating ideas around bringing more people to Houzz.- CamelBak. I developed a focused marketing strategy prior to their sale. After the sale, I executed on the Collegiate Scholarship Program highlighting what makes their team so special. They were awarded funds for their program and a trip to CamelBak to design their custom Podium team bottles. - Faraday Bicycles. As CMO, I worked alongside the founder to develop and execute global sales and marketing strategies. - Boombotix. Working exclusively on the telecom business side, we grew the business by over 120% in 18 months. - Strava. I worked with Strava to brainstorm and build their go to market strategies at retail. - OneWheel. I worked with OneWheel to help brainstorm on go to market strategies prior to launch.

Après is a digital recruiting platform that connects women looking to return to the workforce or pivot within their careers with full- and part-time jobs, short-term projects, maternity fill-in positions etc. Après will also offer tools to help women successfully navigate this transition, including vetted career coaches and exclusive content.

Faraday Bicycles™ is a new company dedicated to revolutionary bicycle innovation and design. We are engineers, designers, and industry veterans who passionately believe that better bikes make a better world. Bicycles trim our waistlines, brighten our commutes, help make our cities cleaner and more vibrant, and bring a smile to our faces. So we’ve designed this bike with one simple goal: Give more people more to smile about.- Develop & Execute sales distribution and strategy- Craft marketing plans that expand the breadth of product marketing, social media, events, andstrategic partnerships - Plan and oversee PR initiatives to ensure execution at the highest level

Chrome Industries was established in 1995 with a Juki sewing machine, a few yards of military grade fabrics and seat-belt buckles cut-out of old cards with the mission to make simple, bombproof bags. Over the years, Chrome has continued to develop useful and durable gear for people who live and ride the city. - Craft marketing plans that expand the breadth of product marketing, social media, events, andstrategic partnerships - Plan and oversee PR initiatives to ensure execution at the highest level- Work intimately with product group to best position products through the launch to market (retail, wholesale, and eCommerce)- Establish and report on performance of marketing goals and initiatives

Specialized is the global leader in the designing and manufacturing of high performing technologically advanced bicycles, components and cycling apparel for world champion riders and cycling enthusiasts. Specialized is a global company with offices throughout the world.-During my tenure at Specialized, we were able to double the business.-Create marketing plans and strategies around key company initiatives and ensure execution-Oversee brand messaging and ensure proper usage-Work with dealer network to understand, document and communicate best practices within marketing and sales-Create and oversee USA budget, including corporate sponsorships, web and print advertising, retail promotions, dealer programs, sports marketing, partnerships, e-commerce, social media, grassroots efforts, advocacy, and events-Establish and report on performance of marketing programs-Work cross functionally with Global Marketing departments to develop Worldwide Marketing Campaigns-Demonstrate strong management qualities and hired over 35 employees into USA Marketing group and had 8 team members be promoted to another role in the company-Conduct significant market research in order to maintain industry leaders

Specialized is the global leader in the designing and manufacturing of high performing technologically advanced bicycles, components and cycling apparel for world champion riders and cycling enthusiasts. Specialized is a global company with offices throughout the world.-Launched an extensive mobile marketing program-Set up processes, developed branding, and tracked ROI for over 600 events each year-Negotiated contracts and partnerships for a large variety of events from small shop set ups to large tradeshows and ensured branding was professional and messages were consistent through the varied venues

MarketSource is a company made of up 6,000 employees specializing in providing integrated sales and marketing services for companies from consumer electronics to automotive. Services include brand strategy, sales implementation, and market research and analytics.-Cultivated and maintained favorable relationships with new and existing clients in order to increase revenue-Developed and executed events and promotions based on various markets, products and budget constraints-Engaged the account channel to educate and train on products, programs, promotions and resources to facilitate increased sales-Secured and conducted formal and informal trainings customized to address product features, benefits & promotions

Coca-Cola is the world's largest beverage company with over 500 brands being distributed in more than 200 countries. The $14 billion portfolio makes them the world's largest beverage distribution system.-Gathered market intelligence by conducting surveys to gain new business opportunities-Developed and executed on-campus events and promotions-Leveraged existing on-campus relationships and partnerships to increase brand awareness of Coca-Cola among the student body

PSP Sports is a leading publisher of sports publications including gameday programs and team yearbooks. The company has powerful relationships with professional and collegiate sports teams, leagues and association giving them the ability to provide advertising opportunities across major sports and markets.-Created media kits, sales materials, and presentations-Worked with merchandising and promotions departments to coordinate programs for advertising clients-Analyzed and used audience data to help define media value through customized research proposals-Maintained and updated sales account lists, sales tracking system, and prospecting system for sales management-Provided information support to sales force regarding clients/prospects business or industry trends