As a Content Marketing Specialist at Dirty Graphix, I led the creation of website content, managed impactful email marketing campaigns, and orchestrated a significant social media following. My role included cross-functional collaboration, project management, strategic lead communication, and social media management, all contributing to Dirty Graphix's industry leadership in heavy equipment graphics.RESPONSIBILITIES: * Spearheaded the content creation for a new website, including dynamic homepage content, comprehensive FAQs, and compelling product descriptions.* Orchestrated the growth of Instagram and Facebook accounts by building a dedicated following, actively engaging with direct messages and comments, and implementing lead funnels. Achieved a remarkable Instagram following surge from zero to 12.5k in just nine months.* Executed a comprehensive social media strategy by crafting engaging content for Facebook and Instagram, designing impactful images, creating captivating captions, and researching relevant hashtags. All posts, reels, and stories were meticulously aligned with specific marketing objectives.* Managed email marketing initiatives through the Klaviyo platform, establishing various flows such as welcome series, abandoned cart, browse abandonment, and customer follow-up. Crafted content for weekly emails and promotional campaigns. Implemented website pop-ups to drive subscriber growth and promote campaigns.* Pioneered the creation and launch of a highly successful brand ambassador program, overseeing all aspects of ambassador communication and maintaining strong relationships to further brand advocacy.

As the Social Media Manager at Farrell's Stillwater location, I independently crafted compelling content, elevating engagement and contributing to a notable increase in our online presence. Through strategic planning and collaboration with the team, I executed successful social media campaigns, ensuring a dynamic and cohesive brand representation.RESPONSIBILITIES: * Headed the social media presence for Stillwater, Minnesota, curating unique and location-specific content to captivate the audience.* Employed Meta Business Suite to meticulously plan, schedule, and post both original and corporate-provided content, ensuring a seamless and engaging social media strategy.* Strategically timed daily posts during peak hours for optimal exposure, enhancing impact through compelling captions and relevant hashtags.* Crafted original, location-specific content using Canva, aligning with brand guidelines while showcasing the highlights of Stillwater facilities, promotions, trainers, and members.

As a freelance content writer for Zubie, a cloud-based telematics provider, I collaborated with the marketing team to produce impactful blog content, press releases, and marketing collateral. My responsibilities included conducting extensive product and market research to ensure the delivery of accurate and compelling information to our audience. Through effective collaboration and independent research, I contributed to creating content that positioned Zubie as a leading solution in the telematics industry for fleet-reliant businesses.RESPONSIBILITIES:* Researched industry extensively, acquiring in-depth product knowledge to inform content creation.* Produced weekly blog posts, implementing SEO best practices for enhanced online visibility.* Executed projects swiftly under tight deadlines, showcasing adaptability and quick turnaround skills.* Utilized SEO tools and strategies effectively to elevate brand visibility and improve Google rankings.* Collaborated with leadership, product experts, and marketing team to generate impactful blog topics and special projects.* Demonstrated versatility in delivering various content types, including emails, blog posts, and press releases.

In my role as a contract content specialist at AIS Media, I optimized blogs for a variety of clients in the medical, dental, and auto industries, through adherence to SEO best practices, incorporating strategic keyword usage for enhanced online visibility. I ensured content alignment with strict editorial guidelines while actively contributing to the creation of Google Business posts to improve the client's online presence and engage the target audience effectively.RESPONSIBILITIES: * Collaborated with the agency, establishing project requirements, and adhered to strict editorial guidelines for effective communication.* Employed advanced proofreading and editing systems to eliminate errors, ensuring polished and error-free final copy.* Enhanced search engine rankings through strategic content optimization, following SEO best practices,* Created Google Business Posts given a set of researched keywords while adhering to client-specific guidelines and tone.

As a secondary social studies teacher, I developed and implemented an engaging curriculum, tailored lessons to accommodate diverse learners, and built strong relationships within the educational community. Adapting teaching strategies to meet the needs of a varied student body was a key focus, fostering an inclusive and supportive learning environment. Additionally, my commitment to interdisciplinary collaboration enriched the overall educational experience.RESPONSIBILITIES: * Designed and executed curriculum for a Social Emotional Learning course, and core Social Studies courses.* Engaged in professional learning communities on school initiatives.* Utilized new and emerging technology to enhance classroom learning and encourage respectful and collaborative online learning.* Cultivated a learning environment that recognizes and values diverse populations, and adapted curriculum to meet varying rates, patterns, and needs of students.