Create the social strategy & ensure successful management and executionSpearhead & manage implementation of a new influencer program strategy for the brandReport on social media and influencer program KPIsManage influencers on LTK Connect platform & collaborate with influencer agencyWork cross functionally with other teams (product, CX, paid media) & acquire UGC content/partners to ensure our channels support the company’s yearly objectives

Freelance TikTok Specialist focusing on fast-casual chain restaurant, Just SaladDeliver weekly TikTok trend reports for client’s niche in food/beverage. Complete with concepts for brand, copywriting, competitor monitoring, & pop-culture moments for the brand to speak to in feed or Reels/TikTok

Conceptualize social strategy, copywrite, schedule and execute content for all organic social channels - Instagram, TikTok, Pinterest, & Facebook/Meta.Increased brand following by 180% on Instagram, started TikTok & grew to 10kSupport brand/PR initiatives by identifying on-brand influencers for collaborationsManage our influencer program with 400+ relationships, pitch & negotiate deals, secure talent, create digital campaigns & identify new opportunitiesManage brand ambassador program which has generated 20k in revenue in 8 months, advise on new relevant developments in the community space, decide how to best allocate spend & develop creative briefs Provide monthly social reports, identifying key learnings and put to actionSupport e-comm team by refreshing Instagram Shop & identifying priority pushesAssist with photo shoot planning & execution - styling, shooting BTS & editing Research & identify new ways to engage the community across platforms and stay up to date on emerging social media trends & features in a fast paced environment

Design and create accessories & clothing on a ‘slow fashion’ scheduleCreate content and manage Pinterest, Instagram, TikTok and FacebookBuilt an organic and engaging IG and TikTok (38k+) followingSource materials and accurately track Cost of Goods Sold, Shipping Cost, and Marketing Costs to determine optimal product pricing

Secure paid & gifted brand partnerships - pitching to companies that align with the @nycnichole brand, negotiating contracts, and assist with content executionDiversify and increase following by creating and publishing content on blog posts and managing PinterestHelp push out consistent, daily content. Edit TikTok videos, shoot NYC fashion and lifestyle content & content for her online vintage store

Support director to develop and implement highly strategic and comprehensive social media plans to ensure our channels and engagement supports the company’s overall objectivesManage DMs and community management across our platformsSource UGC and create innovative social content across all social media platforms, including Facebook/Meta & Instagram and own the execution processMonitor competitive social landscape, market changes, and developments and remain current of emerging industry and digital trendsCollaborate with key cross-functional departments to plan digital launches and ensure social media is incorporated into all of the company’s campaigns

Content Creation and Management: Assist with a content calendar and content strategy across all channelsEnsure consistency in brand voice, style, and messaging across all social media channels.Produced and edited both photo and videos on each platformStay up to date on emerging trends, sounds, and creators on TikTokIdentify influencers to work with on a gifting basisIncreased account reach by 320% and increased content interactions by 234% in the first 3 months by focusing on video contentIncrease website clicks by 350% by driving engagement to our profile

Freelance Sales Support Associate for Christian Dior and Miu Miu brands

Successfully managed an office schedule to keep daily showroom meetings running smoothlyAssisted the sales and marketing teams with research and client requestsRan weekly available to sell reports for the sales managersBoost engagement through social media @tricoastaldesign

Flagship fashion retail at Lou & GreyCreated content for Instagram @louandgreyflation and built engagementCreated and maintained relationships with customersExceeded sales goals and operated omni-channel retail software

Assisted designers and stylists to make their designs come to fruitionConstructed and finished garments for fashion, Broadway, theater, film and TVProject Management with a fast paced schedule and strict deadlinesMultitasking and prioritizing different projects