Tara Schwegler, Ph.D. Email and Phone Number
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Nationally recognized expert on human behavior with track record of successful leadership in industry and academic settings. Endlessly curious, big picture thinker with a passion for designing and executing large-scale, strategic research programs to tackle tricky questions about human behavior and highlighting the voice of the customer in cross-functional collaborations.Humans are complicated. They rarely do what they say, and it can be hard to uncover their attitudes, needs, preferences, and motivations. With 25 years of qualitative research experience in industry and the academy, I channel my innate curiosity about humans to solve complex business problems, drive product innovation, and change the way organizations think about their customers. I love working with cross-functional teams to elevate insights that challenge assumptions and change minds. My superpowers are:• Seeing the bigger picture in a sea of quantitative and qualitative data• Crafting compelling narratives• Defining influential and cost-effective research strategies• Building a culture of customer-centric innovation• Transforming organizationsI also love to write, teach, and inspire. I lead workshops on empathy, leadership, and design thinking, and my speaking credits include TEDx. I have published widely in academic journals, and my writing has been featured in the Chicago Tribune, South Florida Sun-Sentinel, and Inside Higher Education. As a Senior Lecturer at the University of Texas at San Antonio, I teach courses on user-centered design, women's leadership, the future of work, and the anthropology of food. Areas of Expertise: Ethnography, Anthropology, Human-Centered Research & Design, Qualitative Research & Analysis (Interviews, Focus Groups, Contextual Inquiry, Prototype Testing, Usability Testing), Design Thinking, Workshop Facilitation, Thought Leadership, Ideation, User Co-Creation, Product Innovation, Leadership, Problem-Solving, Critical ThinkingExperience: Financial Services, Tech, Government, Non-Profits, ConsultingSpecial Interests: Future of work, organizational anthropology, gender leadership gap, graduate educationAs part of my mission to get more women, especially working moms, into senior leadership positions, I am a frequent keynote speaker on women's leadership and the future of work. My forthcoming book, Set Up: Why Women Lean Back and What We Can Do About It, shows how outdated assumptions about work fuel the gender leadership gap and provides a blueprint for developing a more humane, human, and productive vision of work.
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Senior LecturerThe University Of Texas At San AntonioVienna, Va, Us -
Senior LecturerThe University Of Texas At San Antonio 2017 - PresentSan Antonio, Texas, United StatesI develop and teach classes on anthropology, design thinking, women's leadership, and food studies in the Honors College at UTSA. -
User Experience Research Leader, Ads MonetizationMeta Facebook 2022 - 2023Led high-performing, mixed-methods UX research team to deliver insights to drive compliance and business impact for Meta’s privacy products and tools. -
Co-Founder And Director Of Research StrategyRedsquared Consulting 2014 - 2022San Antonio, TexasPlanned, scoped, and oversaw multi-stage, mixed-methods research projects to uncover users' needs, attitudes, preferences, and behaviors for over 40 clients in financial services, tech, government, and non-profit sectors. Drove product innovation by fostering customer-centric culture through training and enterprise artifacts such as customer journey maps, service blueprints, product and experience prototypes, and customer stories. -
Lead Experience Design StrategistUsaa 2011 - 2013San Antonio, TxLeveraged my expertise in human behavior and design thinking to define enterprise customer experience (CX) strategy, develop innovative products and experiences, and build a culture of customer-centricity through training and cross-functional collaboration.Here are a few things that I'm most proud of:• Developed research-driven enterprise advice blueprint to guide advice interactions across life insurance, banking, and home/auto insurance product lines.• Partnered with Product and Design teams to build holistic, multi-product experiences and journey maps for the college savings, mortgage (buying a home), and starting a small business life events.• Elevated human-centered design as an enterprise capability by developing Think Differently, a design curriculum for USAA employees. -
Qualitative Research ConsultantBestica Inc. 2010 - 2011San Antonio, Texas AreaDeveloped and conducted qualitative UX, design, and market research to deliver employee, customer, and market insights for a Fortune 200 client. Specific methods included focus groups (customer and employee), user interviews, usability testing, prototype testing, user co-creation, and contextual inquiry. -
Collegiate Assistant Professor And Harper Postdoctoral FellowUniversity Of Chicago 2005 - 2009Chicago, IlTaught undergraduate and graduate courses in anthropology, political economy, and public policy and published the results of my independent ethnographic research projects. In addition, I served as a BA and MA paper advisor and supervised multiple teaching assistants.
Tara Schwegler, Ph.D. Skills
Tara Schwegler, Ph.D. Education Details
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Anthropology -
Social Sciences -
Economics
Frequently Asked Questions about Tara Schwegler, Ph.D.
What company does Tara Schwegler, Ph.D. work for?
Tara Schwegler, Ph.D. works for The University Of Texas At San Antonio
What is Tara Schwegler, Ph.D.'s role at the current company?
Tara Schwegler, Ph.D.'s current role is Senior Lecturer.
What is Tara Schwegler, Ph.D.'s email address?
Tara Schwegler, Ph.D.'s email address is ta****@****tsa.edu
What is Tara Schwegler, Ph.D.'s direct phone number?
Tara Schwegler, Ph.D.'s direct phone number is +121053*****
What schools did Tara Schwegler, Ph.D. attend?
Tara Schwegler, Ph.D. attended University Of Chicago, University Of Chicago, University Of Chicago.
What are some of Tara Schwegler, Ph.D.'s interests?
Tara Schwegler, Ph.D. has interest in Public Policy, Social Theory, Design Thinking, Organizational Anthropology, Provocative Ideas, Human Behavior.
What skills is Tara Schwegler, Ph.D. known for?
Tara Schwegler, Ph.D. has skills like Customer Experience, University Teaching, Economics, History Of Political, User Experience, History Of Political Thought, Teaching, Usability Testing, Data Analysis, User Centered Design, Experience Design, Strategic Planning.
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