Tara Schwegler, Ph.D.

Tara Schwegler, Ph.D. Email and Phone Number

Vienna, VA, US
Tara Schwegler, Ph.D.'s Location
San Antonio, Texas, United States, United States
Tara Schwegler, Ph.D.'s Contact Details

Tara Schwegler, Ph.D. personal email

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Tara Schwegler, Ph.D. phone numbers

About Tara Schwegler, Ph.D.

Nationally recognized expert on human behavior with track record of successful leadership in industry and academic settings. Endlessly curious, big picture thinker with a passion for designing and executing large-scale, strategic research programs to tackle tricky questions about human behavior and highlighting the voice of the customer in cross-functional collaborations.Humans are complicated. They rarely do what they say, and it can be hard to uncover their attitudes, needs, preferences, and motivations. With 25 years of qualitative research experience in industry and the academy, I channel my innate curiosity about humans to solve complex business problems, drive product innovation, and change the way organizations think about their customers. I love working with cross-functional teams to elevate insights that challenge assumptions and change minds. My superpowers are:• Seeing the bigger picture in a sea of quantitative and qualitative data• Crafting compelling narratives• Defining influential and cost-effective research strategies• Building a culture of customer-centric innovation• Transforming organizationsI also love to write, teach, and inspire. I lead workshops on empathy, leadership, and design thinking, and my speaking credits include TEDx. I have published widely in academic journals, and my writing has been featured in the Chicago Tribune, South Florida Sun-Sentinel, and Inside Higher Education. As a Senior Lecturer at the University of Texas at San Antonio, I teach courses on user-centered design, women's leadership, the future of work, and the anthropology of food. Areas of Expertise: Ethnography, Anthropology, Human-Centered Research & Design, Qualitative Research & Analysis (Interviews, Focus Groups, Contextual Inquiry, Prototype Testing, Usability Testing), Design Thinking, Workshop Facilitation, Thought Leadership, Ideation, User Co-Creation, Product Innovation, Leadership, Problem-Solving, Critical ThinkingExperience: Financial Services, Tech, Government, Non-Profits, ConsultingSpecial Interests: Future of work, organizational anthropology, gender leadership gap, graduate educationAs part of my mission to get more women, especially working moms, into senior leadership positions, I am a frequent keynote speaker on women's leadership and the future of work. My forthcoming book, Set Up: Why Women Lean Back and What We Can Do About It, shows how outdated assumptions about work fuel the gender leadership gap and provides a blueprint for developing a more humane, human, and productive vision of work.

Tara Schwegler, Ph.D.'s Current Company Details
The University of Texas at San Antonio

The University Of Texas At San Antonio

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Senior Lecturer
Vienna, VA, US
Tara Schwegler, Ph.D. Work Experience Details
  • The University Of Texas At San Antonio
    Senior Lecturer
    The University Of Texas At San Antonio
    Vienna, Va, Us
  • The University Of Texas At San Antonio
    Senior Lecturer
    The University Of Texas At San Antonio 2017 - Present
    San Antonio, Texas, United States
    I develop and teach classes on anthropology, design thinking, women's leadership, and food studies in the Honors College at UTSA.
  • Meta Facebook
    User Experience Research Leader, Ads Monetization
    Meta Facebook 2022 - 2023
    Led high-performing, mixed-methods UX research team to deliver insights to drive compliance and business impact for Meta’s privacy products and tools.
  • Redsquared Consulting
    Co-Founder And Director Of Research Strategy
    Redsquared Consulting 2014 - 2022
    San Antonio, Texas
    Planned, scoped, and oversaw multi-stage, mixed-methods research projects to uncover users' needs, attitudes, preferences, and behaviors for over 40 clients in financial services, tech, government, and non-profit sectors. Drove product innovation by fostering customer-centric culture through training and enterprise artifacts such as customer journey maps, service blueprints, product and experience prototypes, and customer stories.
  • Usaa
    Lead Experience Design Strategist
    Usaa 2011 - 2013
    San Antonio, Tx
    Leveraged my expertise in human behavior and design thinking to define enterprise customer experience (CX) strategy, develop innovative products and experiences, and build a culture of customer-centricity through training and cross-functional collaboration.Here are a few things that I'm most proud of:• Developed research-driven enterprise advice blueprint to guide advice interactions across life insurance, banking, and home/auto insurance product lines.• Partnered with Product and Design teams to build holistic, multi-product experiences and journey maps for the college savings, mortgage (buying a home), and starting a small business life events.• Elevated human-centered design as an enterprise capability by developing Think Differently, a design curriculum for USAA employees.
  • Bestica Inc.
    Qualitative Research Consultant
    Bestica Inc. 2010 - 2011
    San Antonio, Texas Area
    Developed and conducted qualitative UX, design, and market research to deliver employee, customer, and market insights for a Fortune 200 client. Specific methods included focus groups (customer and employee), user interviews, usability testing, prototype testing, user co-creation, and contextual inquiry.
  • University Of Chicago
    Collegiate Assistant Professor And Harper Postdoctoral Fellow
    University Of Chicago 2005 - 2009
    Chicago, Il
    Taught undergraduate and graduate courses in anthropology, political economy, and public policy and published the results of my independent ethnographic research projects. In addition, I served as a BA and MA paper advisor and supervised multiple teaching assistants.

Tara Schwegler, Ph.D. Skills

Customer Experience University Teaching Economics History Of Political User Experience History Of Political Thought Teaching Usability Testing Data Analysis User Centered Design Experience Design Strategic Planning Strategy Public Policy Customer Insight Qualitative Research Ethnography User Research Management Research Design Research Marketing Strategy International Economics User Experience Design Analysis Marketing Research Spanish

Tara Schwegler, Ph.D. Education Details

Frequently Asked Questions about Tara Schwegler, Ph.D.

What company does Tara Schwegler, Ph.D. work for?

Tara Schwegler, Ph.D. works for The University Of Texas At San Antonio

What is Tara Schwegler, Ph.D.'s role at the current company?

Tara Schwegler, Ph.D.'s current role is Senior Lecturer.

What is Tara Schwegler, Ph.D.'s email address?

Tara Schwegler, Ph.D.'s email address is ta****@****tsa.edu

What is Tara Schwegler, Ph.D.'s direct phone number?

Tara Schwegler, Ph.D.'s direct phone number is +121053*****

What schools did Tara Schwegler, Ph.D. attend?

Tara Schwegler, Ph.D. attended University Of Chicago, University Of Chicago, University Of Chicago.

What are some of Tara Schwegler, Ph.D.'s interests?

Tara Schwegler, Ph.D. has interest in Public Policy, Social Theory, Design Thinking, Organizational Anthropology, Provocative Ideas, Human Behavior.

What skills is Tara Schwegler, Ph.D. known for?

Tara Schwegler, Ph.D. has skills like Customer Experience, University Teaching, Economics, History Of Political, User Experience, History Of Political Thought, Teaching, Usability Testing, Data Analysis, User Centered Design, Experience Design, Strategic Planning.

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