Areas of focus:- Lead public relations and outreach efforts with earned and sponsored media placements - Retail support for 20 locations nationally - Digital marketing, SEO, Backlink building campaigns, and affiliate partnerships - Influencer partnerships - Content creation - Product Launch Strategy- Guest engagement and support

- Worked on a team for a number of grant and state funded projects including the development of web copy, content, and layout to create an optimized user experience. - Acted as a liaison between student interns and clients to oversee projects and manage expectations. - Gave tours and demonstrated capabilities of the on campus Virtual Reality and Innovation lab, iCube, to potential and current donors, College of Business personal, and community leaders. -Created, edited, and produced video content and promotional materials for colleges on campus, community partners, and small businesses in the area - Represented the Center in numerous conferences, career fairs and community events.

- Developed pilot program for the University's College of Business students to connect them to potential employers and experiential learning opportunities. This included community involvement, and management of employer and student backend database.