Tara Zhou Email & Phone Number

San Francisco, Ca, Us

Singapore, Singapore, Sg

• Spearheaded the design of in-app experiences, driving revenue growth and significantly enhancing user engagement metrics.• Managed in-app projects with influencers and streamers, leading the full event lifecycle from ideation to execution and achieving measurable returns.• Increased paid user acquisition and improved retention rates through the implementation of data-driven strategies informed by detailed user behavior analysis and segmentation.• Led cross-regional teams in Mexico and Vietnam to optimize customer satisfaction and engagement strategies for paid users, ensuring alignment with global goals and local needs.

Sunnyvale , Ca, Us

• Led the design and iterative development of a health-tech SaaS product for senior citizens with Alzheimer's• Managed end-to-end design, conducting user research, and implementing new features and onboarding experiences toenhance user engagement.• Developed a style guide and design system, reducing design inconsistencies and aligning with company branding.

UX/UI Design student project redesign that currently is live•Implemented an end-to-end redesign of RichmondLands’ desktop and mobile website pages, resulting in a 33% increase in monthly user traffic and a 23% reduction in bounce rate.•Analyzed mixed-method user research data and surveys to guide the redesign process, aligning with a data-driven approach.•Spearheaded visual design and user interface elements, ensuring consistency in theme and brand through design systems implementation.•Collaborated with the founder to effectively communicate and integrate diverse perspectives throughout the redesign project.

Lakewood Ranch, Florida, Us

◦ Worked with the sales and marketing director to close software sales contracts with over 8 companies such as Habit Burger, Universal Studios, OG&E, and more. ◦ Wrote 5 project reports that detailed the collaboration, services we provided, our process throughout the project, the result after the project ended, and other details about the company. ◦ Wrote over 12 customer and individual reports that assisted in sales calls and overall contract deals. ◦ Ideated and created designs, a layout, and a publication plan for a company cookbook that would be designed as a marketing project. Conducted research involving cookbook themes, publications, designs, and cookbook genres.

South Portland, Me, Us

◦ Authored and published 4 cultural blogs pertaining to my study abroad experience that was published on the company website to attract future students. ◦ Coordinated over 5 social media posts for the company's Instagram platform ◦ Managed the company's Instagram for a period to share my posts and engage with the followers, past students, potential students, and all others curious.

•Designed and implemented new marketing and advertisement campaigns that generated an increase in new clientele by 48%. •Utilized strategic social media management techniques to engage customers and foster brand loyalty through targeted content, community engagement, and analytics-driven campaigns that ultimately increased impressions by over 10,000 and page visits by 2,000.•Performed receptionist duties such as answering calls, scheduling appointments, assisting customers, and managing daily earnings.

Ux/Ui Design Bootcamp

Bachelor Of Science - Bs, Management Information Systems, General

Certificate, International Business