Tara Ruyssevelt Email & Phone Number

Solihull, England, United Kingdom

Own qualitative and quantitative research projectsLead identification of the target audience, segmentation enrichment, and consumer behaviour contextualizationManage consumer research panel, including recruitment, engagement and maintenanceUnderstand and identify opportunities to better stakeholder processes, objectives, challenges and insight gapsTransform research and analytics findings into strategic storiesTailor insight and recommendations to business teamsSupport the development of an insight-driven cultureBuild and maintain relationships with external research partnersLine management; prioritize tasks and responsiblities, support professional development and address needs and concernsSupport junior and senior team members to set up and deliver insight projects

Birmingham, United Kingdom

Managed qualitative and quantitative consumer and B2B research projectsKey accounts: Dreams, Wolseley, British Institute of Interior Design, British Medical Association, Scripture Union, ESP UtilitiesProposal writing in response to client briefsDeveloped fieldwork materials, including screeners, discussion guides, questionnaires and stimulusLiaised with fieldwork suppliers to obtain costs, track recruitment and online/ CATI survey progressCleaned databases in preparation for quantitative fieldwork and qualitative recruitmentScripted, tested, published and launched large-scale surveysModerated viewed depth interviews and focus groupsCompleted qualitative analysis and report write-upConducted quantitative analysis, with significance testing, charted quantitative results and draft aligned commentary Presented research findings to client stakeholdersProvided support and feedback to junior and senior members of the team, throughout project set up and delivery

London, United Kingdom

Key accounts: RBS, Legal & General, Mastercard and Domestic & General

Supported senior project team with consumer and B2B project execution and deliveryWorked with Accounts to finalise project set up, costs and timescalesProvided project costs and estimated timelines to clientsPrepared template files for qualitative and quantitative reportsCoordinated national qualitative fieldwork and team travel arrangementsCoded quantitative verbatim dataDeveloped video montages to evidence qualitative findingsKey contact for US office, Illuminas AustinQuality circle rep: audited team projects to ensure adherence to ISO20252 and ISO27001Hosted in Illuminas' viewing facility, Engine Rooms

London, United Kingdom

Managed field recruitment for the qualitative research teams at Illuminas and external clients via Engine RoomsClients: Transport Focus, Vodafone, Royal Mail, Barclays and SantanderWorked in accordance with the International Quality Standard for Market Research (ISO20252) and the International Information and Data Security Standard (ISO27001) Liaised with qualitative recruiters and external qualitative fieldwork agencies including Acumen and Viewpoint

Master Of Arts (Ma), Social Research, Merit

I applied qualitative and quantitative research methods to the development, structure and functioning of consumer society. I designed.

Bachelor Of Arts (Ba), English With Media, First Class Honours

I specialised in consumer culture, which enabled me to coordinate two research projects. I conducted case-study research and explored.