Tara Adil Email & Phone Number

Iraq & Dubai

- Overall Strategy: Architect and steward the overall strategy of the company, ensuring it aligns with the mission, vision, and long-term objectives.- Goals and KPIs Management: Define and manage the organization’s overall goals and annual KPIs. -Track progress and to meet or exceed these benchmarks.-Team Performance Management: Lead the team towards excellence by managing team performance through regular feedback, coaching, and development opportunities.- Client Relations Enhancement: Actively work to enhance client relations, ensuring satisfaction and fostering long-term partnerships.- Campaigns Success Management: Oversee and manage the success of marketing campaigns from inception to execution, ensuring they meet the set objectives and deliver ROI.- Influencer Management Process: Develop and streamline the influencer management process, maximizing the impact of influencer partnerships on brand visibility and engagement.-Regional Marcom Team Management: Provide leadership and direction to the regional marcom team, ensuring cohesive and effective marketing communications.- Operations Execution: Ensure operations execution is seamless, efficient, and in line with strategic goals.- Sports Marketing and Tournaments: Craft and implement sports marketing plans and tournaments marketing plans, leveraging sports events to enhance brand presence and engagement.- Branding Management: Oversee the branding of the company and its campaigns, ensuring a consistent and powerful brand message across all touchpoints.- Company Policies and Environment: Foster a positive work environment by developing and upholding company policies that reflect the company’s culture and values.- Public Relations: Lead public relations efforts, managing the company’s image and reputation through strategic communication and media relations.- Strategy Building: Engage in continuous strategy building, analyzing market trends, and adapting strategies to maintain competitive advantage.

Develop fact bases - sourcing and synthesising wide ranging information such as researches, market insight and to create strategic insight to develop understanding of the issue or opportunity.Scan media and industry sources to identify marketing, advertising, trends and the competitive landscape that may impact or enhance marketing/brand performance/proposition.Bring new ideas and concepts forward to develop innovative and effective solutions to business and marketing challenges.Facilitate the development of the Business Plan, through the production of appropriate presentations and supporting evidence.Ensure agreed Marketing targets are communicated clearly such that they translate effectively into team and individual objectives.Define and manage the process, timings and outputs of the operational planning framework, ensuring that all Marketing functions deliver plans that support the delivery of strategic and commercial objectives.

Arbil, Iraq

responsible for enhancing customer loyalty, satisfaction, and overall experience with the Korek brand. Loyalty involves all customer touchpoints. interact with several departments and lead multi-functional teams in order to achieve objectives. The role also involves running BTL promotions to keep customers engaged with the brand. These efforts translate to reducing churn and increase of customer lifetime value.Key Responsibilities:Customer value development.Develop and maintain analytics tools to track and analyze customer behavior.Identify churn reasons and use insight to reduce churn.Run campaigns, partnerships to retain customers and incentivize them to engage more with the brand.Develop program related to gaining customers loyalty.Follow-up on campaign visuals and requirements with related departments.Test and confirm any offer launched to customers.Make partnerships with third parties to get benefits for Korek customers.Identify and prioritize areas of improvement involving customer experience.Identify, develop and run campaigns to achieve the above.Manage Koreks Loyalty program and enhance it and run campaigns to increase customers engagement with the program.Manage Loyalty team and set KPIs for the program and the unit.

Iraq

As a dynamic Marketing Executive at Careem, I spearheaded strategic initiatives to drive brand awareness, engagement, and growth across the North of Iraq region. Leveraging a diverse skill set and deep understanding of the local market dynamics, I successfully executed multi-channel marketing campaigns and initiatives. Key responsibilities included:Growth Hacking: Implemented innovative growth hacking techniques to rapidly expand our user base and market share, driving sustained business growth in the region.Digital Marketing: Developed and executed comprehensive digital marketing strategies encompassing SEO, SEM, social media advertising.Offline Marketing & Events Activations: Orchestrated impactful offline marketing campaigns and events activations to enhance brand visibility and foster community engagement. Conceptualized and executed memorable brand experiences to resonate with our audience.Social Media Management: Managed Careem's social media channels, curating engaging content, fostering meaningful interactions, and building a vibrant online community. Implemented strategies to increase followership, engagement, and brand advocacy.Content Writing: Produced compelling and relevant content across various platforms, including website copy, blog posts, newsletters, and social media posts, to effectively communicate our brand message and value proposition.Target Achievement: Consistently exceeded marketing targets and KPIs, demonstrating a strong track record of driving results and delivering impactful outcomes.Captains Events and Marketing: Developed and executed targeted marketing initiatives and events aimed at driver-partners (Captains), fostering their engagement, satisfaction, and loyalty to the platform.Demand and Supply Matching: Worked closely with cross-functional teams to optimize demand and supply matching, ensuring a seamless and efficient experience for both riders and driver-partners.

Erbil

As a Digital & VAS Professional was responsible for the Customer Management unit's Digital part with the following responsibilities:- Localize All Value Added Services including digital and non-Digital. - testing and evaluation of Digital Services across all platforms. - UAT tests were run to make sure services were functioning according to the concept plan. - launching concepts of Services for the regions, starting from product creation, branding, testing and GTM.- Monitor and evaluate the digital channel's campaigns. - run push notifications, SMS communications and in app content.

The Official Voice Actor as Zain Iraq's IVR in Arabic, Kurdish and English

Developing and executing digital communication strategies aligned with business goals and market trends.Overseeing content creation and management for social media, websites, and digital platforms to ensure consistent messaging.Managing Zain Iraq’s social media presence, growing online communities, and engaging with customers.Leading digital marketing campaigns across various platforms, tracking performance, and optimizing for ROI.Leveraging data analytics to refine communication strategies and enhance customer engagement.Collaborating with internal stakeholders to align digital communication efforts with broader business objectives.Ensuring digital communications reflect brand values and adhere to corporate guidelines.Exploring and integrating innovative technologies into digital communication strategies.Enhancing the customer journey through strategic digital touchpoints and feedback analysis.Managing compliance and mitigating risks related to digital communications, including data privacy.

Conducting outbound calls to potential and existing customers to promote products, services, and special offers.Building and maintaining customer relationships by providing excellent service and addressing customer inquiries or concerns.Meeting or exceeding sales and performance targets through effective communication and persuasion techniques.Gathering customer feedback and market insights to help improve products and services.Following up on leads generated through marketing campaigns and ensuring high conversion rates.Recording detailed call information and outcomes in CRM systems for tracking and follow-up purposes.Collaborating with team members to share best practices and optimize overall sales strategies.Staying updated on product knowledge, service offerings, and industry trends to better assist customers.Handling objections and resolving issues to ensure customer satisfaction and retention.Adhering to compliance and quality standards to maintain a positive brand image.