Tara Gill Email & Phone Number

• Managed, coached, and mentored a diverse group of teams spanning direct and cross-functional roles across various brands in dermatology, neurology, cardiovascular, and gastrointestinal areas. Employed an omni-channel.
• Drove three successful product launches leveraging consumer insights, segmentation, research, award-winning creative, and KPI-influenced performance plans to disrupt industry norms and achieve a strong market presence.
• Developed and implemented targeted media plans and CRM strategies, resulting in strong ROI within Key Driver Analysis and heightened brand visibility.
• Leveraged digital capabilities and best practices to drive customer engagement, including acquisition/retention, CRM, websites, POC, display, social media, and search (SEO/SEM), resulting in strong ROI within Key.
• Served as a functional expert on company WW Social Media Circle, creating a clear process and protocol for social media activities globally.
• Core member contributing to company-wide media agency review and consolidation, delivering cost efficiencies and high-level learnings across brands.

• Dual role leading and executing successful branded and unbranded initiatives. Championed award-winning campaign addressing pandemic-related healthcare avoidance, significantly increasing symptom awareness and proactive.
• Successfully developed and executed groundbreaking unbranded campaign, addressing consumer reluctance to visit doctors during a pandemic, significantly increasing symptom awareness and prompting proactive doctor.
• Under leadership, brand achieved #1 in the category, surpassing display benchmarks by 20%, achieving 5 times greater performance than Facebook benchmarks, a 37% increase in paid search, and a 64% increase in SEO visits.
• Spearheaded the launch of the first AI Virtual Assistant in the company and category, driving exceptional engagement metrics, including an initiation session rate 500% above target and a 99% accuracy rate. Standardized.
• Identified analytics reporting gaps, leading to creating a new metrics plan based on high-value actions and KPIs. Collaborated with global teams and co-led the development of a prioritization tool to determine the.
• Managed agency relationships and partnerships across a complex matrix organization; this ensured seamless collaboration and delivery of strategic objectives.

Princeton, New Jersey, United States

Dual role with digital lead. Led TV work for ELIQUIS Consumer, from campaign development, testing, and execution, while continuing to lead the digital work for the brand.

• Innovatively directed consumer marketing strategies, including brand planning, data-driven insights development, and successful integration during corporate acquisition.
• Spearheaded consumer marketing, orchestrating the comprehensive development of consumer brand plan and media strategy.
• Facilitated the development of consumer insights leveraging limited data to impact brand strategy profoundly.
• Led consumer integration efforts of Celgene acquisition by BMS, strategically positioning the brand within the hematology franchise.

Championed digital strategy and execution for multiple simultaneous launches within the Immuno-Oncology franchise, overseeing the implementation of both HCP-focused initiatives and consumer-focused initiatives, driving engagement and market penetration

Focus Areas: multi-channel marketing/communication plans, interviewing, staff plans

focus on family and health

• (Now Razorfish Health)Consulting-centered interactive agency engineered to transform marketingFocus Areas: Digital strategy and implementation within the CPG, Pharmaceutical, Non-profit sectors both in the US and.
• Led Client rebranding efforts including development of brand personality, brand character, campaign development, qualitative and quantitative research, strategic imperatives and tactical elements
• Created metrics driven digital tactics including typing-tool based personalized websites, display media, SEO/SEM, CRM, Facebook apps, YouTube videos and iPad apps, while ensuring strategic alignment
• Oversaw strategy and implementation of multi-channel marketing communications for key global and U.S. brands
• Worked with Rosetta Consulting and Segmentation Practice to conduct market assessment and gap analysis to determine viability of new product indication launch
• Developed go-to-market digital strategies for launch of new product category

New York City

• Multi-disciplinary marketing communications agency. Sample brands: Tylenol, Domino's Pizza, LensCrafters.Focus Areas: Established and executed large scale brand and franchise business plans within OTC, fast food and.
• Oversaw creative development/execution of radio, TV, print and online initiatives
• Partnered with Brand Teams to establish and execute individual brand and franchise business plan priorities and goals
• Collaborated with Brand Team and Strategic Marketing to manage the portfolio of existing brands with the newly acquired brands for optimal positioning and ROI
• Worked with Senior Leaders to define brand mission and vision and in turn create marketing efforts to bring this mission/vision to life
• Partnered with creative and planning departments to define creative direction and brand character—working together to maintain brand consistency over time

New York City

Full-service advertising agency. Brands included GMC, Four Seasons Hotels & Resorts, MasterCardFocus Areas: Managed TV, print, and online development for brands within the automotive, luxury hotel and financial sectors