Responsible for managing communications programs and related marketing and PR collateral, with the main priority of generating sales leads and new business growth. This involved seeking out new, strategic opportunities for exposure, bringing innovative ideas forward, and creating and disseminating marketing, sales support and PR materials in all digital and traditional media channels.

Latin Insights is a Strategic communications, Marketing, and public relations firm.- Assisted Fortune 500 companies and political figures to achieve and maintain a competitive advantage with the Hispanic Market through global consumer research efforts, focus groups, one on one consulting, and diverse marketing techniques by creating an integrated brand experience.- Analyzed reports for results on different platforms and made recommendations for areas of growth.My areas of focus for this position were: Global Marketing Strategy, Hispanic Consumer Research, Business Development, Branding, e-Commerce, Digital Marketing, Search Engine Optimization, Content Marketing, Social Media, Data Analytics, Customer Insight, Multi-channel Demand Creation, and Marketing Organization Development.