Advise CEO and led the development of a boutique 10 SKU finishing and styling assortment. I ideated, created, and formulated a private retail brand while coaching and guiding cross-functional teams of executives, manufacturers, chemists, and creatives.Key responsibilities include:+Building cohesive collections by overseeing sourcing, labeling, pricing models, and creative direction.+Negotiating and fostering relationships with manufacturing vendors to ensure FDA compliance and effective packaging design.+Developing and implementing a comprehensive marketing investment strategy across digital, social, email, content, and traditional channels to enhance brand awareness and customer engagement.+Creating timelines and roadmaps for all activations while formulating a 3-year innovation and M&A strategy to inform product positioning and pricing.+ Forecasting a $10M go-to-market growth strategy for global launch.

Offer brand leadership and advisement to prestige beauty, luxury, health, wellness, and lifestyle brands. Strategic VisionBrand DevelopmentProduct InnovationMarketing CampaignsSocial Strategy - content, creators, campaignsDigital TransformationGlobal Market ExpansionConsumer InsightsBudget / ForecastCross-functional CollaborationTeam LeadershipIdeate brand strategies and new products, innovate formulas and packaging, create partnerships, and foster opportunities to create cult followings and sustainable profitability.

Created a turnkey skincare brand from concept to launch:Social and digital performance strategy / 360 marketing launch and growth plam Lead and develop all teams: copy, esthetic direction, naming, legal, product development, formulations, packaging designFormulation and Product Development:Establish production and quality control expectations for new formulations and productsEnsure and advise on necessary testing to ensure safety, efficacy, and compliance of all productsChoose optimized product packaging for compatibility, efficacy, consumer experience, and costWork with our Supply Chain team to manage Contract Manufacturer relationships, to ensure COGS and margin targets are being met, and deliver projects on timeOffer ideas for continuous improvement of our new product development processRevel beauty was born from the simple but necessary concept: ALONG OUR SHARED JOURNEY, We have a lot of internal & external factors that affect our wellness and they all play out in our skin. Our CompanyWE'RE REVEL- An inclusive BEAUTY BRAND INSPIRED BY THE AGES & STAGES of a woman's body journey.ON THE COATTAILS OF OUR PARENT body POSITIVE FASHION COMPANY, SHAPERMINT, WE'RE HELPING WOMEN MAKE TIME TO REVEL IN THE SKIN THEY ARE IN AND MAKE EVERY present Moment THE TIME of THEIR LIFE.

Developed CBD haircare brand, Radicle

Created a women's wellness brand from concept to launch: Led and developed all teams: copy, esthetic direction, naming, legal, product development, formulations, packaging designSocial media positioning, strategy and performance marketing plan - creator program and advisor forum boardOversee all creative, positioning, and sales into all channels (mass retail, DTC, specialty)Re-branded current products and packagingNew formulations and products (health, wellness, supplements)Advise on compliance of all productsChoose optimized product packaging for compatibility, efficacy, consumer experience, and costOffer ideas for continuous improvement of our new product development processLOYAL IS A BRAND FOR ALL BODIESOur wellness products are made for ALL your parts. Our values and true north are creating a space for education, inspiration, innovation and celebration of all parts of your body at any stage of wellness, inside and out.Your whole body deserves equal care and attention. Our whole body wellness products and education based brand translate into a happier, better you. We aim to empower you to love all your parts. From vaginal health, gut health, infections and periods, feminine hygiene, and normalizing intimate and sex care.