As Vice President of Marketing Operations at AppFolio, I led a multifaceted role that encompassed strategic leadership, innovation, and operational excellence. Responsibilities included:📊 Strategic Planning: Orchestrated and executed comprehensive marketing strategies across various product lines, including Property Management, Investment Management, and Legal sectors.💰 Budget Management: Oversaw the marketing budget, ensuring efficient allocation of resources for optimal ROI and alignment with corporate objectives.🤖 Technology & Automation: Spearheaded the adoption of cutting-edge marketing technologies and automation tools, streamlining workflows and enhancing efficiency.📈 Analytics: Leveraged data-driven insights to refine marketing initiatives, optimize performance, and drive business growth.📊 Database Management: Built and maintained a clean, high-quality database of 100% of all ICP and Target Market Accounts, providing critical support for BDRs and sales teams.🚀 BDR Operations: Supported Business Development Representatives (BDRs) through enablement, operations, technology and analytics to develop strategies and processes that maximized lead generation and conversion.👥 Team Operations: Managed team calendar and cadences to ensure alignment across marketing and sales teams, fostering synchronization of efforts and a culture of collaboration, and continuous improvement.This role allowed me to blend strategic vision with operational execution, ensuring AppFolio's marketing operations were finely tuned for revenue success in a dynamic and growing SaaS company.

• Manage a team of seven, overseeing all online marketing functions including SEO, PPC, Social Media, A/B Testing, Email Marketing, and Customer Service.• Report campaign results to Director of Marketing and CEO.• Run site testing to improve conversion rates and usability metrics.

•Created a multi-channel social media presence including a Facebook page with more than 105,000 fans.•Implemented a full cycle email marketing plan to increase member sign-ups and retention.•Implemented 'honest' Search Engine Optimization practices for a large dynamic website to produce solid high rankings for numerous keywords.•Monitored and strengthened the Lesson Planet brand message across all online mediums.•Gathered and analyzed data on program effectiveness to improve campaigns and increase value.