Tara Bayes Email & Phone Number

Oversee development on capital projects and FastTrak projects; Oversee production support for IDM/MARS. Major responsibilities include:- Governance and Compliance: (1) Data Lake Governance; (2) Department representative for Change Control and Audit- Departmental Focus: (1) Create next year budget request while overseeing current budgetary needs; (2) Manage training & conference requests and travel budget; (3) Treatment generation; (4) Headcount planning

San Francisco Bay Area

Support Brown & Toland Physicians as the Director, Applications, Integration and Web Apps. Oversee Database Administration, Web Services, Application Integration, and Business Analytics. Major projects include (1) rearchitecting database strategy, virtualizing, and upgrading servers; (2) creating an optimized reporting platform for developing ACO strategy; (3) rearchitecting and developing the application integration strategy and matching logic (both patient and provider); (4) working with Marketing on corporate website redesign; (5) partnering with Corporate Controller to implement a Data Governance Program

Responsible for $35MM clinical program annual budget for vendored solution including vendor oversight, audit, contract compliance, and reporting & outcome measurement.Data Warehouse: Created clinical program data mart allowing: (1) Self service analytic functionality of clinical program data; (2) improved performance guarantees (PGs) with improved outcome analysis and reporting; (3) incentive options for member engagement and successful program completionVendor Pilot Creation: Integrated digital coaching and biometric tracking through Smartphone and web solution to: (1) Supplement telephonic only program and integrating clinical gap messaging dependent on US Mail notification; (2) Provide new, integrated corporate programs by integrating wellness and clinical concepts.

Created data quality strategy. Oversaw data quality maintenance and improvements related to the enterprise-wide data warehouse and data driven projects. Developed, implement and enforce data standards, policies, and procedures. Developed metrics for and evaluated performance of enterprise-wide data warehouse. Supported business-driven data stewardship infrastructure, processes and procedures. Worked collaboratively with business stakeholders to ensure data integrity by developing naming and definition standards, valid values, and implemented data cleansing processes. Worked with business units and IT to create and continuously improve data classifications.Business metadata owner. Provided integrated business and technical metadata used by reporting applications, business analysts, and end users to assist in locating, understanding, and accessing information in the enterprise data environments. Collaborated with IT to develop and implement metadata strategy, including corporate-wide approach to develop and maintain business-oriented data dictionary, data profiling, lineage, and related policies, procedures, and documentation to the enterprise-wide data warehouse and data driven projects.

Established data and analytics department: solutions included modeling and scoring, data analytics (pre and post sales), CRM data load and maintenance, reporting, database marketing, and data warehouse maintenance.Provided program management and crated corporate Do Not Contact (DNC) governance, allowing company to enter into consumer telesales business. Implemented process adhering to state and federal regulations related to data and documentation. Passed monthly external audits, establishing corporate Safe Harbor. Developed processes for sizing, requirements definition, analytics, database marketing list generation, call to action disposition capture, reporting dashboard, closed loop ROI, QA, Dun & Bradstreet data append, and change control.

Leader of a reporting, trending, and data analytics group, responsible for staff, consisting of a Manager, Sr. Analysts, and consultants funded by a two million dollar budget. Corporate sponsor for Enterprise Trend Management product suite; responsibilities include contract negotiations, budget approval, and final project signoff. Member of multiple oversight committees responsible for data governance, data competency, requirements and testing, training and support, and end user development. Provide insight and guidance for data use to support actuarial, financial, and budget analysis. Research and evaluate trends and variances in utilization and healthcare costs. Review processes, develop and implement recommendations for creating efficiencies and enhancing products.

Provided project management, vendor management, and analytical services in a 75-person data warehouse team supporting hundreds of users across several lines of business. Instrumental in defining and implementing an ongoing cost analysis process used in project evaluation and approval. Cost and size projects for a 10-terabyte, interdepartmental data warehouse with 46 sources in a Teradata target that provides a 360-degree view of the customer. Acted as a liaison between the client area and the technical organization by planning, conducting and directing the analysis of complex business problems.

Managed three functional teams, supporting database marketing campaign management, statistical analytics, and reporting. Project Manager for database marketing Active Trader projects. Managed relationships with external vendors regarding analysis, data requirements, and data exchanges. Consulted with and supported Active Trader Marketing on the strategic design, implementation, reporting, market research, and analysis of the active trading segment, which produced 40% of corporate Retail Enterprise revenue.

Created new business intelligence department for B2B Internet site having over 20 million customers. Evaluated technical and marketing needs while supporting on-going reporting and market research.