Manager, Ecommerce Strategy
Current
Oct 2022 - Present
AeroLeads people directory · profile
Tara O'Connor Email & Phone Number
Manager, eCommerce Strategy
at
GSK
1 work email found
@gsk.com
4 phones found area 215
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Manager, eCommerce Strategy
Location
Philadelphia, Pennsylvania, United States
Who is Tara O'Connor? Overview
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Quick answer
Tara O'Connor is listed as Manager, eCommerce Strategy at GSK, based in Philadelphia, Pennsylvania, United States. AeroLeads shows a work email signal at gsk.com, phone signal with area code 215, and a matched LinkedIn profile for Tara O'Connor.
Tara O'Connor previously worked as Manager, Customer Experience Optimization at Gsk and Engagement Manager at Iqvia. Tara O'Connor holds Mba, International Business & Marketing from Brandeis International Business School.
Company email context
Email format at GSK
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*@gsk.com
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AeroLeads found 1 current-domain work email signal for Tara O'Connor. Compare company email patterns before reaching out.
Profile bio
About Tara O'Connor
- Driven Marketing Analytics professional with considerable experience in the healthcare industry, focusing on multi-channel marketing, customer insights and engagement, business intelligence, strategy, CRM, brand communications and promotions- Proven leader who enjoys thinking creatively, analytically, and strategically- Excellent communication skills (written, verbal, and presentation)- Proficient in Excel, PowerPoint, Access, SQL, SPSS, Tableau, Google Analytics, Adobe Analytics, Google Data Studio, DoubleClick Campaign Manager, DoubleVerify, Mouseflow, IBM Campaign (Unica Campaign), Webtrends, DREAM, Oracle Business Intelligence, Business Objects, Harmony, JIRA, Mantis, UMIS, Veeva MyInsights, Sprinklr, Union Metrics, Crossix DIFA, IQVIA AdIQ, SEMRush- Pragmatic Marketing Certified (Level III)- Fluent in English and French- Dance enthusiast with a passion for speaking French, traveling, reading, swimming, and camping
Listed skills include Digital Marketing, Analytics, Web Analytics, Marketing Strategy, and 14 others.
Current workplace
Tara O'Connor's current company
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14 roles
Tara O'Connor work experience
A career timeline built from the work history available for this profile.
Manager, Customer Experience Optimization
Mar 2020 - Nov 2022
Engagement Manager
- Supported US Oncology Consumer Marketing team with measurement and analytics across multiple indications to assess business impact and inform decision-making - Served as Analytics Lead for Lung measurement and reporting, and assisted with analytics deliverables across all other indications - Collaborated with agency partners to provide clients with.
Jul 2019 - Feb 2020
Director, Strategy & Analytics
- Serve as a strategic partner to pharma clients by transforming data into meaningful insights that drive their business forward- Provide thought leadership to clients for marketing measurement, business intelligence, strategy, and digital marketing- Lead diverse team of professionals to deliver analytics and insights for clients across therapeutic areas.
May 2015 - Jul 2019
Senior Manager, Marketing Analytics
- Led team of analysts to deliver product usage and marketing performance analyses that enabled Sales to increase revenue- Improved reporting accuracy and efficiency through continued enhancement of analytics tools and data warehouse systems- Managed the development and roll-out of a BI tool for Sales that linked marketing communications and digital.
Jul 2013 - May 2015
Senior Manager, Web Analytics
- Managed Web Analytics team to deliver product usage and marketing performance reporting for two e-products within Global Clinical Reference group- Provided Sales with usage analytics needed to close deals and positively impact bottom line- Managed web architecture agency to deliver tagging and tracking for newly launched e-commerce site; developed custom.
May 2012 - Jun 2013
Manager, Strategy & Analysis
- Managed reporting for large pharma client; synthesized data into insights and actionable recommendations to improve decision-making - Defined business requirements for reporting, established key metrics, and developed measurement plans to evaluate performance and ROI for clients- Supervised Senior Analyst on team and oversaw all internal and external.
May 2011 - May 2012
Senior Analyst, Strategy & Analysis
- Managed reporting process, including, data collection, analysis, insight generation, and presentation to clients - Created monthly dashboard reporting to clearly communicate performance to key stakeholders and drive discussion on improving customer relationship and engagement- Managed relationships with external and internal clients, and vendors
Oct 2010 - May 2011
Analyst, Strategy & Analysis
- Managed performance reporting for digital marketing team, including data capture, analysis, insight generation, and presentation to client- Improved data collection and storage method for digital marketing team, thereby increasing operational efficiency- Identified a third-party vendor’s technology error, resulting in a cost savings for the client.
Jan 2010 - Sep 2010
Marketing Analyst
- Drove brand awareness and traffic to retail stores by creating compelling CRM marketing campaigns (direct mail and e-mail)- Optimized advertising to drive sales by analyzing campaign performance and ROI data - Provided recommendations to improve marketing strategy to thereby increase net sales and strengthen brand image- Managed email marketing.
Jan 2009 - Dec 2009
Intern, Brand Marketing Group & Cause Branding Group
- Gained publicity for clients by successfully pitching promotions to media outlets, assisting with pre- and post-launch initiatives, and drafting Press Releases and other marketing communications for events and programs
Jan 2008 - May 2008
Summer Associate, Global Private Client, Banking Division
- Led cross-functional team to develop a marketing database to measure effectiveness of loyalty programs - Synthesized viewer data and redemption behavior to provide market research recommendations to Management
May 2007 - Aug 2007
Consultant
Harvard Medical School
- Enhanced operational efficiency by designing a database to assess marketing efforts, perform stipend audits, and track program attendance for the Office of Postdoctoral Affairs
Sep 2006 - Feb 2007
Business Coordinator, School Of Medicine, Biomedical Postdoctoral Programs
- Developed marketing materials to improve recruitment of biomedical postdocs and increase program recognition- Increased annual revenue by developing improved accounting system for collecting and tracking training fees- Improved reporting functionality of Oracle database by proposing process improvements to ensure data credibility
Jul 2001 - Aug 2006
6 education records
Tara O'Connor education
Mba, International Business & Marketing
Brandeis International Business School
Marketing
Essec Business School
Certificate Program, Business Essentials And Marketing & Management Certificates
The Wharton School
Ba, International Relations & French Studies
Wheaton College Massachusetts
International Relations
Université Paris-Sorbonne
Ba
Central High School
FAQ
Frequently asked questions about Tara O'Connor
Quick answers generated from the profile data available on this page.
What company does Tara O'Connor work for?
Tara O'Connor works for GSK.
What is Tara O'Connor's role at GSK?
Tara O'Connor is listed as Manager, eCommerce Strategy at GSK.
What is Tara O'Connor's email address?
AeroLeads has found 1 work email signal at @gsk.com for Tara O'Connor at GSK.
What is Tara O'Connor's phone number?
AeroLeads has found 4 phone signal(s) with area code 215 for Tara O'Connor at GSK.
Where is Tara O'Connor based?
Tara O'Connor is based in Philadelphia, Pennsylvania, United States while working with GSK.
What companies has Tara O'Connor worked for?
Tara O'Connor has worked for Gsk, Iqvia, Digitas Health, Elsevier, and Burlington Coat Factory.
How can I contact Tara O'Connor?
You can use AeroLeads to view verified contact signals for Tara O'Connor at GSK, including work email, phone, and LinkedIn data when available.
What schools did Tara O'Connor attend?
Tara O'Connor holds Mba, International Business & Marketing from Brandeis International Business School.
What skills is Tara O'Connor known for?
Tara O'Connor is listed with skills including Digital Marketing, Analytics, Web Analytics, Marketing Strategy, Strategy, Email Marketing, Google Analytics, and Market Research.
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