Tara Abraham Email & Phone Number

Victoria, British Columbia, Canada

• Leads a talented team in developing and executing strategic communication initiatives to drive employee engagement and foster alignment at BCI.• Crafts clear, compelling messages in collaboration with senior leadership to keep employees informed, motivated, and connected.• Promotes transparency and open communication to create a unified, high-performing workplace aligned with the company's vision and values.

Victoria, British Columbia, Canada

Enhancing Employee Experience:• Evolves communication strategies and platforms to meet the needs of a global, hybrid workforce, aiming for world-class standards in communication and employee engagement.• Modernizes communication methods bringing in integrated tools like a new omni-channel platform and analytics, ensuring scalability amidst evolving digital communication trends. • Improves global connectivity and knowledge sharing among BCI employees through enhanced digital communication tools.• Increases engagement and productivity by delivering relevant information across multiple channels tailored to employees' work environments.Project Leadership and Management:• Provides day-to-day direction to the project team, ensuring alignment with business goals.• Monitors project progress, addresses issues promptly, and makes decisions as needed to maintain project momentum.• Proactively removes obstacles that impede project advancement.• Escalates risks, issues, or decisions to the Business Lead and Project Sponsor as required.• Manages vendor relationships and oversees escalation processes.Stakeholder Engagement and Communication:• Liaises with stakeholders to inform them of project progress and ensure alignment with organizational objectives.• Develops, reviews, and approves project deliverables according to the RACI matrix.Digital Communication Strategy and Implementation:• Implements meaningful analytics to inform content and communication strategies.• Ensures a robust unified search center and enhances employee engagement tools.• Plans and support a customized editorial offering to align with BCI's branding, culture, and employee needs.• Through a new omni channel new platform, facilitates automation, content scheduling, management, and social forums.

Victoria, British Columbia, Canada

Strategic Communication Development and Implementation:• Developed Return to Office (RTO) and Work-from-Home (WFH) communication strategy, successfully implementing RTO activities.• Managed communications to ensure safe return of employees to the office.• Supported Senior Manager of Internal Stakeholder Engagement in implementing and executing internal communication program strategy.• Provided strategic planning and consultation for internal communication program direction.• Refreshed editorial and content strategy for Internal Stakeholder Engagement program, evaluating and enhancing content performance and channel effectiveness.• Focused internal content to align with BCI’s strategic priorities, enhancing employee understanding and awareness.Content Management and Strategy Enhancement:• Assessed and improved content structure and engagement through AI audits and focus groups.• Provided insights and supported development and execution of internal communication strategies, including Technology communications.• Managed Editorial Strategy, Content Channels, and Content Planning focusing on Business Plan, corporate projects, Reputation, and Diversity & Inclusion drivers.Stakeholder Engagement and Integration:• Aligned and collaborated with client, external, and internal teams to ensure transparency and consistency in communication activities.• Established CIR editorial meetings to ensure alignment across communication efforts.• Supported development of analytic dashboards for employee intranet, integrating insights into internal programs.Program Advancement and Leadership:• Advanced BCI’s Virtual Town Hall Program, supporting planning for virtual and hybrid town hall events.• Mentored and managed Co-op students/Interns and employees in Internal Stakeholder Engagement Program.• Supported integration and implementation of reputation benchmarking results for ISE program.• Supported communications for Diversity & Inclusion (D&I) and Technology strategies.

Victoria, British Columbia, Canada

• Supported the implementation of BCI’s internal communications program and related initiatives.• Supported the Senior Manager, Internal Stakeholder Engagement with developing strategies to communicate corporate-wide priorities, projects, and initiatives to BCI colleagues.• Managed the editorial schedule for BCI’s internal communications program including the intranet.• Ensured that all copy incorporated approved corporate key messaging and aligned with editorial standards.• Supported the planning and implementation of BCI’s town halls; activities included developing a theme and communication approach, overseeing strategy development for each session, preparing scripts for senior executives, planning and directing videos, and developing storyboards.• Supported the Senior Manager, Internal Stakeholder Engagement with internal communication initiatives required in the event of a crisis, emergency, and/or business continuity situations.• Supported content development for the internal program, such as intranet editorial schedules and regular virtual town hall events, to align employees with BCI’s corporate strategy, priorities, and culture.• Supported BCI’s COVID-19 communications efforts, including sitting on the committee to plan and communicate for a successful return to the office.• Supported the employee module for the RepTrak Reputation Benchmarking Survey.• Provided input into the development of dashboards that provide analytics and demonstrate the effectiveness of BCI’s intranet.• Led BCI’s 20th Anniversary communication activities.• Led the development of a D&I communication and engagement strategy.• Developed the F2021 Internal Communication Strategy and Tactical Plan that leverages results from the F2020 Internal Communication Survey and supports BCI’s current hybrid operating model.• Developed an F2021 Internal Communications Strategy and Tactical Plan that aligns with BCI’s business plan.

Victoria, British Columbia, Canada

Calgary, Canada Area

• Advised on communications strategy and planning with Senior Leadership in Health & Safety, Human Resources, Operations, and Information Technology.• Designed and deployed clear, consistent communication strategies to support business needs.• Assisted in coordinating employee town hall sessions.• Coordinated communications for the 2019 Cenovus AGM meeting, including drafting speaking notes for the CEO.• Supported COVID-19 communications efforts at Cenovus, issuing communications, advising from a communications standpoint within the COVID response working group, and creating communications, notifications, and a work-from-home handbook.

London, United Kingdom

• Provided specialist internal communications and engagement advice to the BBC's Deputy Director-General Office.• Responsible for internal communication and engagement planning and counsel working directly with senior leaders and executive to ensure the careful implementation of business and human resources strategies.• Delivered engagement strategies and communications campaigns, projects, key announcements, internal news, and change program communications across a variety of channels including; Spotlight newsletter, senior leadership sessions and calls, employee updates, town hall sessions, internal campaigns and events. • Planned a Pan-BBC Communication Strategy to over 24,000 employees supporting senior leadership and on the General Data Protection Regulation (GDPR). Worked with stakeholders and Chief Data Officer to promote Data Protection and Cyber Security Training and ensure course up-take. Measured the results adjusted communications accordingly to ensure key messages were landing and reported back to the project team. • Supported the development of a communication strategy on re-inventing online and digital services to remain relevant (Our Next Chapter). Worked with and advised senior managers on the announcement, drafted key messages, wrote employee communications materials to align with the strategy and managed the internal cascade to promote content across all channels.• Drafted and implemented communications on diversity and inclusion including gender pay, and on-air talent pay. Held engagement events and drafted communications focusing on the outcomes. • Business partnered and worked with Senior Leadership in Legal, Commercial Rights and Business Affairs and Marketing and Audiences, provided strategic insight on youth and audience experience to the organization linking key messages back to the Director General’s strategic priorities.

London, United Kingdom

• Developed and carried out strategic communication and engagement plans for building and infrastructure projects across the UK and Ireland. • Managed and mentored a team of three, planned stakeholder consultation and engagement events and assigned and edited communications materials such as press releases, speaking notes, consultation booklets and social media campaigns. • Delivered high quality communication products and activities, primarily aimed at the public.• Acted as a key point of contact for internal teams and external stakeholders liaising with technical specialists, making sure the public received the right information at the right time.

Regional Municipality Of Wood Buffalo

•Developed and executed communication strategy for enhancement of multi-channel communications to reach remote workforce•Coordinated and implemented external advertising and social media campaign focusing on Syncrude’s environmental performance.•Wrote, edited and implemented internal newsletter for employees.•Wrote and edited Aboriginal stakeholder communications.•Active member of the crisis communications team, managing risk and issues on behalf of the company. Provided critical information to employees and the community during the May 2016 Wildfire in Fort McMurray.•Implemented social media strategy for the organization.*Member of the digital strategy team, made routine updates to employee microsite, photo photolibrary and external website.

Regional Municipality Of Wood Buffalo

•Implemented the Community Investment Program to leverage and maximize investments. Set and stewarded to the Public Affairs Strategic Plan and developed budget proposals for the CI program to ensure it was consistently aligned with the overall business strategy. •This process required consultation with senior management on business priorities to receive feedback on the program. Administered the budget for the CI program and provided guidance to members of the corporate communications staff to ensure effective communication of CI initiatives to internal and external audiences•Lead the overall design, implementation and evaluation of the CI program and Microedge Gifts Online application.•With guidance from senior management, restructured and developed a new CI strategy including a plan for implementation. Administered the CI program’s policies, procedures and guidelines.•Guided the processes for the evaluation of donation and sponsorship requests and provided recommendations to senior management. Evaluation processes were regularly reviewed and restructured to ensure efficiency and effectiveness in advancing the CI strategy.•Fostered relationships with community partners, representing the company at partner events. •Negotiated recognition opportunities through agreements, and made recommendations to support and enhance Syncrude’s reputation, growth and commitment to sustainable development. •Conducted regular review of current partnerships to ensure anticipated value was being realized for both parties while proactively identifying new partnership opportunities.•Planned and delivered special events and campaigns in support of the CI Program. •Increased communications for employee volunteer grants, sponsorships and contributions across communication channels.•Performed communication duties for Turnaround organization as required. Acquired valuable knowledge in the field and operation.•Active member of Syncrude's On Call Crisis Communications Team.

Regional Municipality Of Wood Buffalo

•Developed various communications materials for the organization. (Brochures, Posters, Graphics.)•Successfully developed and executed a communications strategy for the Syncrude Employee United Way Campaign. The campaign raised $2.3 million. •Wrote and edited the weekly internal newsletter.*Organized and facilitated tours of the community and Syncrude operations.

Regional Municipality Of Wood Buffalo

•Planned, coordinated and facilitated events on behalf of the RMWB.•Promoted the recreation and culture department to the media. (Drafted media releases and advertisement for radio, television, and print.)•Compiled a list of volunteer instructors within the community to instruct fitness programs on behalf of the RMWB. Initiated contacts and secured them for future programs and events. •Successfully planed and executed the 2011 Family Easter Egg Hunt event with over 300 people in attendance.

Regional Municipality Of Wood Buffalo

•Planned, coordinated and facilitated events on behalf of the RMWB.•Promoted the recreation and culture department to the media. (Drafted media releases and advertisement for radio, television, and print.)•Created and presented a 30-minute presentation on helmet safety for the Regional Municipality of Wood Buffalo presenting to 15 elementary schools. •Created and prepared for a live on-air interview that lasted 60 minutes on radio program "Fort McMurray Matters" about the Parks Patrol division for the Regional Municipality of Wood Buffalo.•Facilitated tours of the trail systems for visiting dignitaries. •Organized nature hikes for elementary school children to promote trail safety.

Regional Municipality Of Wood Bufffalo

•Assisted with guest sign-in.•Performed various administrative duties.•Sold fitness memberships to public.•Facilitated birthday party set up.•Instructed Hip Hop dance classes weekly.

Regional Municipality Of Wood Buffalo

•Organized merchandise as per visual guidelines.*Promoted ALDO brand and assisted customers.

Kelowna, British Columbia

•Provided sales support.•Made chocolate, fudge and other confections.*Prepared and packaged products for sale.*Cash manager.

Advanced Diploma, Public Relations 2012

Ba, Political Science

Activities and Societies: Political Science Student Group, Green Initiatives Society

Bachelor Of Arts (B.A.), Political Science And Government

Activities and Societies: Student Union Representative