As the Chief People Officer at Simprints, I lead the development and execution of our people strategy, ensuring that our team is motivated, engaged, and aligned with our mission to improve the lives of vulnerable populations. With over 10 years of HR leadership experience, I am passionate about creating diverse and inclusive workplace cultures that support business goals and drive employee satisfaction. In the first 6 months of working at Simprints, I have launched the 4-day workweek and all change management associated with this, launched a new competency and role framework, rolled out a new suite of policies, a new standardised hiring process and a new compensation review, and that is just the beginning! If you share my commitment to using technology to make a positive impact on the world, I would love to connect.

At Depop (an Etsy Subsidiary) I set the People Strategy globally in our offices across the UK, Europe, US, and Australia. I started when Depop was less than 100 people and scaled processes, systems, and policies as we grew to 600 people and brought the company through acquisition by Etsy. I am hugely proud of the launch of the Depop values at a global level, allowing us to enhance employee engagement. I also am proud of embedding an equitable competency framework and innovative employee recognition system to create a truly inclusive workplace that celebrates talent. While operating in a highly strategic role in partnership with the CEO, I also lead company-wide people and cross functional initiatives like remote and flexible working strategies, performance management, learning needs analysis, apprenticeship initiatives, reward, management training interventions and ATS/HRIS implementations. I coach and develop the senior leads and ensure the teams are well-equipped to deliver robust roadmaps at scale and work closely with business leaders on retention, performance, and planning of our teams. I believe in a data-driven approach and always ensure that we have the right capacity, capability insights and tools available to deliver our business strategy. I am passionate about Employer Brand and lead large global cross functional initiatives to live and breathe our values internally and externally. I also champion DEI including inclusive recruiting practices and management training.

Collaborated with the Chief People Officer to quickly scale the Talent Management Team including people partnering, talent acquisition and learning and development that addressed a major talent acquisition drive internally and new commitment to talent development, learning and retention internallySuccessfully executed the first performance management process and employee engagement survey via Culture Amp which captured mission-critical data and insights for employers to improve the targeted of ER activitiesHired and nurtured a 10-strong Talent Management team to support the growth in the company from 50 to 200 in under 1 year, hands-on with the entire hiring process to rapidly personalise initial learning journeysBusiness partnered with executives to upskill leadership capability and cascade down new initiatives including ‘manager interventions’, performance review training, interview training and a new ‘Diversity &Inclusion 101’Designed, developed, and launched the Graduate & Apprenticeship Scheme that capitalised on theapprenticeship levy to offer fast-rising talent opportunities to grow with a scaling companyCreated Clearscore’s Succession Plan from graduate to senior management level which was key forvisualising and supporting talent retention internally, and for setting clear L&D pathways for ambitious talent

Partnered directly with the Chief HR Officer to curate, scale and execute the Talent Acquisition Strategy and guide the talent acquisition team to top candidates from full lifecycle recruitmentAs the team grew, took on projects and leadership of learning and developmentWeaved the employer brand, voice and vision into a brand-new Candidate Attraction Strategy which wascritical to a scale-up of the Tech division from 200 to 600 strong in under 1 yearBuilt trust with Directors and Hiring Managers to advise on new ways to conduct recruitment, onboarding and revised reward strategies based on industry trends, the talent pool, retention goals and vacancy openingsPartnered with People operations to conduct workforce planning and skill gap analysis of each department.Owned technical and niche recruitment, with a particular focus on increasing diversity and inclusion within recruitment via a series of meetups and engagement with women and other underrepresented groups in TechProposed and exciting new branded recruitment model that improved Matchesfashion as a Tech Company which significantly increased talent quality from graduate to senior levels

I built and ran the Agency and Digital Media recruitment desks across APAC and supported EMEA. My Clients included Media Agencies, Creative Agencies, Client-Side Marketing, Market Research Firms and Data/Analytics Companies. I managed the End to End recruitment process including advertising vacancies, sourcing and pipeline building, screening, interviews, feedback and selection, hiring and induction. I also guided hiring managers and interviewers through the recruiting process, including drafting job descriptions, advising on hiring policies/procedures, counsel on salary negotiations and feedback discussionsI helped to build out the office team as well including several junior recruiter hires.Examples of placements include CTO, Regional Digital Director, Managing Director, Head of Analytics, Loyalty Marketing Director, Senior Data Scientist, Developer, Senior Sales Director, Ad Operations Manager

Main Account - Proctor&GambleI served as the Digital Brand Agency Lead (BAL). Leading overall digital strategy including direction and operations of Saatchi & Saatchi Singapore, with APAC regional oversight including promoting digital trends and sharing sessionsI oversaw strategy, development and execution of all regional brand communications across India, Indonesia, Philippines, Singapore, Thailand and Vietnam. Main client contact for advising and leading traditional creative output, digital strategy and creative, e-commerce, and liaising with in-store and PR agencies.

I managed all digital media activity, budget considerations, and media planning for Unilever, one of the world’s biggest FMCG/CPG advertisers across a multitude of high-profile lifestyle brands.I had full management responsibilities of a ten person team of account managers and account executives, and was responsible for their growth plans and line management including heavy recruitment and grad scheme planning.I was responsible for initiating and running innovative strategy for the brands and prioritizing current trends such as mobile/gaming within their existing digital & above-the-line planning.

Accounts: Amazon, BBC, The Economist, The Guardian, Get Taxi, Hotels.com, Priceline, Wonga, YahooI supervised a 10-person media team including media planners, buyers, finance managers and media executives to ensure day-to-day operations ran smoothly and clients were happy with our service.I managed campaigns all the way from pitch to reconciliation and reported directly into our media director and CEOI was instrumental in the pitch process, developing overall mobile media strategies on a per-client basis with multiple client wins for the business.