Ceo & Founder
CurrentAward-winning PR for ambitious consumer brands and emerging industries (tech, drones, AI, cannabis, psychedelics). We offer white-glove bespoke PR programs, as well as product PR for consumer products (DTC, CPG, e-comm) with PR Sprints and executive visibility packages. We have secured billions of targeted impressions for our clients. With our results-first approach, our bespoke programs tailor a PR program for strategic business initiatives and KPIs: awareness, investment, pre-IPO, and recruiting outcomes. Our PR Sprints are high-impact micro contracts exclusive to consumer brands. I oversee strategy & messaging for our clients while managing our distributed & remote US team, developing industry partnerships and relationships to support our clients and agency growth.As the strategist for our client campaigns, the creative vision of and the analytical enforcer I ensure we meet not only your expectations but our own. • Entrepreneurs Organization Orange County, Marketing Committee member• Marketing & Advertising Committee Member (MAC) at National Cannabis Industry Association (NCIA) since 2019. Co-Lead of the Clio Cannabis NCIA Best of 420 Awards Program subcommittee. • Former Social Media Club Los Angeles (SMCLA) Board Member, 4-year alumni of Global Board of Directors Social Media Club (SMC) representing members of over 300 international chapters + 10-year chapter leadership• Current Member: Conscious Capitalism LA• Past VP American Marketing Association, Los AngelesEmerging industries served: drones, AI, technology, sustainability, cannabis plus purpose-driven brands in health, wellness, tourism, and energy. Hyper-growth CPG, technology, services. International brands: cannabis, tourism, energy. I created Avaans when I brought Poodle Mafia and Primo PR together under one roof to provide a digitally forward, modern PR firm.