Tara Coomans

Tara Coomans Email and Phone Number

Principle @ Avaans PR | Bespoke PR for Emerging Industries & Ambitious Brands @ Avaans PR & Social Media
Tara Coomans's Location
Los Angeles Metropolitan Area, United States, United States
About Tara Coomans

Tara Coomans is the CEO and Founder of Avaans Media PR, a boutique agency that offers bespoke PR programs for ambitious consumer brands and emerging industries, such as drones, UAS/UAM/AAM, cannabis, and technology. With over decades of experience in communication and public relations, Coomans has established herself as an award-winning expert who leads distributed teams and creates trust and action-driven PR strategies that align with strategic business initiatives and KPIs, from startup through IPO. Coomans combines her experience in PR, social media, and event marketing with emotional intelligence to create a 360-degree view of every public relations strategy. She excels at providing insight, perspective, vision, and analytical perspectives, ensuring campaigns meet not only her clients' expectations but her own. As agency CEO, she inspires, motivates, and mentors internal and external brand and reputation communicators teams while developing strategies and client relationships that advance initiatives. She has a passion for health and wellness, science and technology, sustainability, government affairs, political and social movements, and purpose-driven brand lifestyle brands. Coomans lives in LA with her husband, Jeff, and their two standard poodles. She is an avid cook and perennially on a mission to make the world's best lemon meringue pie.ENFP - ASpecialties: International Communications, Internal Communications, International Public Relations Strategy, Social Media Strategist, Content Strategy, Social Media Metrics, Social Listening, Professional Speaker, Creative Strategy, Public Relations, Media Relations, Crisis Communications, Public Affairs, Event Marketing, Digital Marketing, Speaking, Digital Branding, International Marketing,

Tara Coomans's Current Company Details
Avaans PR & Social Media

Avaans Pr & Social Media

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Principle @ Avaans PR | Bespoke PR for Emerging Industries & Ambitious Brands
Tara Coomans Work Experience Details
  • Avaans Pr & Social Media
    Ceo & Founder
    Avaans Pr & Social Media Feb 2008 - Present
    Los Angeles, Ca, Us
    Award-winning PR for ambitious consumer brands and emerging industries (tech, drones, AI, cannabis, psychedelics). We offer white-glove bespoke PR programs, as well as product PR for consumer products (DTC, CPG, e-comm) with PR Sprints and executive visibility packages. We have secured billions of targeted impressions for our clients. With our results-first approach, our bespoke programs tailor a PR program for strategic business initiatives and KPIs: awareness, investment, pre-IPO, and recruiting outcomes. Our PR Sprints are high-impact micro contracts exclusive to consumer brands. I oversee strategy & messaging for our clients while managing our distributed & remote US team, developing industry partnerships and relationships to support our clients and agency growth.As the strategist for our client campaigns, the creative vision of and the analytical enforcer I ensure we meet not only your expectations but our own. • Entrepreneurs Organization Orange County, Marketing Committee member• Marketing & Advertising Committee Member (MAC) at National Cannabis Industry Association (NCIA) since 2019. Co-Lead of the Clio Cannabis NCIA Best of 420 Awards Program subcommittee. • Former Social Media Club Los Angeles (SMCLA) Board Member, 4-year alumni of Global Board of Directors Social Media Club (SMC) representing members of over 300 international chapters + 10-year chapter leadership• Current Member: Conscious Capitalism LA• Past VP American Marketing Association, Los AngelesEmerging industries served: drones, AI, technology, sustainability, cannabis plus purpose-driven brands in health, wellness, tourism, and energy. Hyper-growth CPG, technology, services. International brands: cannabis, tourism, energy. I created Avaans when I brought Poodle Mafia and Primo PR together under one roof to provide a digitally forward, modern PR firm.
  • Primo Pr | Marketing | Branding
    President
    Primo Pr | Marketing | Branding Apr 2015 - Apr 2020
    Cannabis PR from startup to IPO, Primo PR has already been there. Since 2015, our clients have received creative counsel and tenacious media placement in national print, TV and industry verticals valued at over $4 million annually. Built for the cannabis industry with an eye on digital and an appreciation for the dynamic trends and players, Primo PR's team brings business acumen to the stories you're seeing in the cannabis space. From CPG to B2B to Corporate Communication, come see why our clients Fly Higher.Member: NCIA (National Cannabis Industry Association) Marketing & Advertising Committee Member
  • Akamai Marketing
    Founder
    Akamai Marketing Feb 2008 - Apr 2015
    Digital communication trailblazer, Akamai Marketing, makes waves across the United States from an island in Hawaii. From corporate training for social media to consulting for government, nonprofit, and regulated industries, Akamai Marketing leads with ethical, humanity-driven communication that sets your brand apart.
  • University Of Hawaii - Pacific New Media
    Instructor And Advisor
    University Of Hawaii - Pacific New Media Mar 2012 - Jun 2014
    Honolulu, Hi, Us
    As an educator at Pacific New Media (PNM), Tara is part of an exceptional group of nationally recognized professionals who teach popular classes and workshops to a professional and student audience. As an advisor, she works with other educators and instructors to advise on educational programming for the school's diverse range of students. Highly respected on an international level, the PNM program offers participants the tools they need to excel in their chosen fields. Balancing creativity with technology, PNM is the premier digital and media education center in Hawai‘i.Tara is also on the advisory group helping PNM establish a social media certificate program, the first of its kind in Hawaii.
  • Great American Merchandise And Events
    Vice President
    Great American Merchandise And Events Aug 2004 - Jun 2008
    Strategic international business development and management of fundraising phenomena, Derby Duck Races. Tara managed operations, promotions, marketing and sales teams. She also worked directly with clients to develop sponsorship and promotional campaigns which delivered results year after year. Tara was responsible for the fastest growth in company history, both domestically and internationally. GAME is global event marketing and merchandising company. Recogonized by Inc. Magazine as one of the "Fastest Growing Private Companies in America" in 2007, 2008.
  • Event Solutions Magazine And Tradeshow
    Managing Partner/Associate Publisher/Sales
    Event Solutions Magazine And Tradeshow Sep 2001 - Dec 2004
    As co-owner and publisher of Event Solutions magazine and tradeshow, Tara wore many hats including team management, business development, advertising sales leader, and content development as well as sponsorship sales and trade show management.Identified and sold advertising and sponsorship campaigns throughout the United States. Developed and launched new products.
  • Urbana Productions
    Co-Founder-Business Development
    Urbana Productions 1998 - 2000
    Founding member. Event marketing start-up. Creative and brand consistent staging and event planning in the Phoenix/Scottsdale marketplace. Specializing in custom corporate events with budgets of $20,000+

Tara Coomans Skills

Marketing Public Relations Brand Development Digital Marketing Social Media Marketing Public Speaking Leadership Content Strategy Entrepreneurship Social Media Social Media Communications Social Media Measurement Training Seo Strategy Advertising Copywriting Blogging Strategic Communications Marketing Leadership Wordpress Integrated Marketing Start Ups Creative Strategy Content Marketing Word Of Mouth Marketing Sponsorship Event Planning Strategic Partnerships Marketing Management Team Leadership Critical Thinking Creative Problem Solving Online Marketing Event Marketing Strategic Planning Press Releases Marketing Communications Content Development Social Media Advertising Writing Marketing Strategy Social Networking Online Advertising Email Marketing Digital Media Media Relations Digital Strategy

Tara Coomans Education Details

  • Arizona State University
    Arizona State University
    Communication

Frequently Asked Questions about Tara Coomans

What company does Tara Coomans work for?

Tara Coomans works for Avaans Pr & Social Media

What is Tara Coomans's role at the current company?

Tara Coomans's current role is Principle @ Avaans PR | Bespoke PR for Emerging Industries & Ambitious Brands.

What is Tara Coomans's email address?

Tara Coomans's email address is ta****@****ail.com

What is Tara Coomans's direct phone number?

Tara Coomans's direct phone number is +180877*****

What schools did Tara Coomans attend?

Tara Coomans attended Arizona State University.

What are some of Tara Coomans's interests?

Tara Coomans has interest in Asu Sun Devils Football, Social Media, Green Bay Packers, Creativity, Events, Children, Blogging, Education, Science And Technology, Promotions.

What skills is Tara Coomans known for?

Tara Coomans has skills like Marketing, Public Relations, Brand Development, Digital Marketing, Social Media Marketing, Public Speaking, Leadership, Content Strategy, Entrepreneurship, Social Media, Social Media Communications, Social Media Measurement.

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