Tara Southgate

Tara Southgate Email and Phone Number

I brighten people's day with beautiful fresh flowers. @ Twig & Bloom
Tara Southgate's Location
Whangateau, Auckland, New Zealand, New Zealand
About Tara Southgate

I’m a designer and a mum. I have a farm on the outskirts of Auckland and brave the city commute because I’m interested in ethical living and want my kids to be able to name trees as well as apps. Becoming a mum has renewed my interest in storytelling and play which dovetails nicely into my creative work. I follow a human-centred design philosophy and particularly enjoy user research and psychology. I’m grateful to have worked with some inspirational people. I collaborated with scientists, educators and architects to overhaul the exhibits at an American science museum, worked for an innovative web design studio where I helped develop a human-centred design methodology (before HCD was a thing) and managed an eclectic design and editorial team in Tokyo. More recently, I moved into design leadership where I helped develop and inspire a new generation of designers and advocate for human-centred design.Now, I’m focusing on a better work-life balance and the wellbeing of my family. Specialities: design management, art direction, information architecture, visual design/graphic design, interaction design, user interface design, concept development, motion graphics.

Tara Southgate's Current Company Details
Twig & Bloom

Twig & Bloom

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I brighten people's day with beautiful fresh flowers.
Tara Southgate Work Experience Details
  • Twig & Bloom
    Business Owner
    Twig & Bloom Feb 2022 - Present
    Matakana, Auckland, New Zealand
    Twig & Bloom is a boutique florist in the heart of Matakana Village offering beautiful fresh and dried flowers, rustic and contemporary floral design, unique house plants and gifts.Our focus is sourcing from local growers, beautiful sustainable products and protecting the local environment with zero-emission deliveries from Puhoi to Mangawhai.
  • First Security
    Internal Communications Manager
    First Security Aug 2021 - Feb 2022
    Auckland, New Zealand
  • Freelance
    Senior Designer
    Freelance May 2020 - Aug 2021
    Auckland, New Zealand
  • Aia Nz
    Creative Studio Manager
    Aia Nz Apr 2016 - Apr 2020
    Auckland, New Zealand
    Led AIA's internal creative agency, which included scoping projects, creative direction, resource management, project management, performance reviews and professional development, and building and sustaining a happy and high performing team.A highlight was leading my team through a company-wide rebrand and successfully project managing the collateral rebrand stream.
  • Sovereign
    Senior Designer
    Sovereign Feb 2015 - Apr 2016
    Auckland, New Zealand
    Created Web and Print designs and mentored intermediate designers.Self directed work on projects including reverse briefs, defining creative concepts and designing user interfaces and marketing material.
  • Panasonic New Zealand Ltd.
    Senior Designer
    Panasonic New Zealand Ltd. 2013 - Feb 2015
    Auckland, New Zealand
    Worked remotely on small Web and Print projects creating banners, information graphics, posters, product packaging and brochures.
  • Shift
    Senior Designer (Human Centred Design)
    Shift 2008 - 2010
    Auckland, New Zealand
    Mentored junior and intermediate designers and assumed responsibility for quality assurance of their outputs. Art Direction for www.newzealand.com.Self-directed work on projects including gathering client requirements, defining creative concepts, creating information architecture, designing user interfaces, interaction design and conducting usability evaluations.Assisted with writing pre-sales documents, pitch presentations and marketing material.
  • Tokyo American Club
    Communications Manager
    Tokyo American Club Jan 2007 - Aug 2007
    Tokyo, Japan
    Managed an internal team in the design and development of Tokyo American Club's iNTOUCH magazine, web site, event promotion material and in-house display's.
  • Geos Japan
    English Teacher
    Geos Japan May 2006 - Dec 2006
    Tokyo, Japan
    Taught students aged 1 to 15 years of age. Created lesson plans and supporting materials for classes. Contributed to school growth by conducting model lessons and holding special events.
  • Shift
    Senior Designer (Human Centred Design)
    Shift 2004 - 2006
    Auckland, New Zealand
    Self-directed work on projects including gathering client requirements, defining creative concepts, creating information architecture, designing user interfaces, interaction design and conducting usability evaluations.
  • Shift
    Studio Manager
    Shift 2003 - 2004
    Wellington, New Zealand
    Led a studio of thirteen people including project managers, designers and developers.Managed projects including writing client contracts, creating project plans, coordinating project teams and ensuring delivery on time and on budget.Assisted with writing pre-sales documents, pitch presentations and marketing material.
  • Shift
    Intermediate Designer
    Shift 2000 - 2003
    Wellington, New Zealand
    Key responsibilities included all activates of the Shift project lifecycle from gathering client requirements and creating information architecture, through to user interface design and HTML/CSS production.
  • Cranbrook Institute Of Science
    Multimedia Designer
    Cranbrook Institute Of Science Feb 1997 - Nov 1999
    Detroit, Usa
    Designed and developed sophisticated computer interactive environments and video exhibits working within multi disciplinary teams. Involved in every aspect of the process from conceptualisation through production and installation.Oversaw all multimedia projects, managed the multimedia budgets and directedsubcontracted vendors.

Tara Southgate Skills

User Interface Design Information Architecture Creative Direction Web Design Graphic Design Concept Development User Experience Interaction Design User Centered Design Usability Testing Photography Art Direction User Interface User Experience Design Web Project Management Design Management

Tara Southgate Education Details

  • Whanganui School Of Design
    Whanganui School Of Design
    Computer Graphic Design

Frequently Asked Questions about Tara Southgate

What company does Tara Southgate work for?

Tara Southgate works for Twig & Bloom

What is Tara Southgate's role at the current company?

Tara Southgate's current role is I brighten people's day with beautiful fresh flowers..

What schools did Tara Southgate attend?

Tara Southgate attended Whanganui School Of Design.

What are some of Tara Southgate's interests?

Tara Southgate has interest in Children.

What skills is Tara Southgate known for?

Tara Southgate has skills like User Interface Design, Information Architecture, Creative Direction, Web Design, Graphic Design, Concept Development, User Experience, Interaction Design, User Centered Design, Usability Testing, Photography, Art Direction.

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