Tara Southgate Email and Phone Number
I’m a designer and a mum. I have a farm on the outskirts of Auckland and brave the city commute because I’m interested in ethical living and want my kids to be able to name trees as well as apps. Becoming a mum has renewed my interest in storytelling and play which dovetails nicely into my creative work. I follow a human-centred design philosophy and particularly enjoy user research and psychology. I’m grateful to have worked with some inspirational people. I collaborated with scientists, educators and architects to overhaul the exhibits at an American science museum, worked for an innovative web design studio where I helped develop a human-centred design methodology (before HCD was a thing) and managed an eclectic design and editorial team in Tokyo. More recently, I moved into design leadership where I helped develop and inspire a new generation of designers and advocate for human-centred design.Now, I’m focusing on a better work-life balance and the wellbeing of my family. Specialities: design management, art direction, information architecture, visual design/graphic design, interaction design, user interface design, concept development, motion graphics.
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Business OwnerTwig & Bloom Feb 2022 - PresentMatakana, Auckland, New ZealandTwig & Bloom is a boutique florist in the heart of Matakana Village offering beautiful fresh and dried flowers, rustic and contemporary floral design, unique house plants and gifts.Our focus is sourcing from local growers, beautiful sustainable products and protecting the local environment with zero-emission deliveries from Puhoi to Mangawhai. -
Internal Communications ManagerFirst Security Aug 2021 - Feb 2022Auckland, New Zealand -
Senior DesignerFreelance May 2020 - Aug 2021Auckland, New Zealand
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Creative Studio ManagerAia Nz Apr 2016 - Apr 2020Auckland, New ZealandLed AIA's internal creative agency, which included scoping projects, creative direction, resource management, project management, performance reviews and professional development, and building and sustaining a happy and high performing team.A highlight was leading my team through a company-wide rebrand and successfully project managing the collateral rebrand stream. -
Senior DesignerSovereign Feb 2015 - Apr 2016Auckland, New ZealandCreated Web and Print designs and mentored intermediate designers.Self directed work on projects including reverse briefs, defining creative concepts and designing user interfaces and marketing material. -
Senior DesignerPanasonic New Zealand Ltd. 2013 - Feb 2015Auckland, New ZealandWorked remotely on small Web and Print projects creating banners, information graphics, posters, product packaging and brochures. -
Senior Designer (Human Centred Design)Shift 2008 - 2010Auckland, New ZealandMentored junior and intermediate designers and assumed responsibility for quality assurance of their outputs. Art Direction for www.newzealand.com.Self-directed work on projects including gathering client requirements, defining creative concepts, creating information architecture, designing user interfaces, interaction design and conducting usability evaluations.Assisted with writing pre-sales documents, pitch presentations and marketing material. -
Communications ManagerTokyo American Club Jan 2007 - Aug 2007Tokyo, JapanManaged an internal team in the design and development of Tokyo American Club's iNTOUCH magazine, web site, event promotion material and in-house display's. -
English TeacherGeos Japan May 2006 - Dec 2006Tokyo, JapanTaught students aged 1 to 15 years of age. Created lesson plans and supporting materials for classes. Contributed to school growth by conducting model lessons and holding special events. -
Senior Designer (Human Centred Design)Shift 2004 - 2006Auckland, New ZealandSelf-directed work on projects including gathering client requirements, defining creative concepts, creating information architecture, designing user interfaces, interaction design and conducting usability evaluations. -
Studio ManagerShift 2003 - 2004Wellington, New ZealandLed a studio of thirteen people including project managers, designers and developers.Managed projects including writing client contracts, creating project plans, coordinating project teams and ensuring delivery on time and on budget.Assisted with writing pre-sales documents, pitch presentations and marketing material. -
Intermediate DesignerShift 2000 - 2003Wellington, New ZealandKey responsibilities included all activates of the Shift project lifecycle from gathering client requirements and creating information architecture, through to user interface design and HTML/CSS production. -
Multimedia DesignerCranbrook Institute Of Science Feb 1997 - Nov 1999Detroit, UsaDesigned and developed sophisticated computer interactive environments and video exhibits working within multi disciplinary teams. Involved in every aspect of the process from conceptualisation through production and installation.Oversaw all multimedia projects, managed the multimedia budgets and directedsubcontracted vendors.
Tara Southgate Skills
Tara Southgate Education Details
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Whanganui School Of DesignComputer Graphic Design
Frequently Asked Questions about Tara Southgate
What company does Tara Southgate work for?
Tara Southgate works for Twig & Bloom
What is Tara Southgate's role at the current company?
Tara Southgate's current role is I brighten people's day with beautiful fresh flowers..
What schools did Tara Southgate attend?
Tara Southgate attended Whanganui School Of Design.
What are some of Tara Southgate's interests?
Tara Southgate has interest in Children.
What skills is Tara Southgate known for?
Tara Southgate has skills like User Interface Design, Information Architecture, Creative Direction, Web Design, Graphic Design, Concept Development, User Experience, Interaction Design, User Centered Design, Usability Testing, Photography, Art Direction.
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Tara Southgate
Darwin, Nt -
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