Tara Moody Email & Phone Number

Sydney, Nsw, Au

Brisbane, Queensland, Au

As Brand Consultant to 4 Voices, I'm working with a distributed marketing team to build and apply brand strategy & guidance across a range of marketing & communication campaigns and channels. 4 Voices is a for-purpose organisation that helps at-risk women and girls with judgement-free support - whether it's safety, food, shelter or connection to other services.

Armonk, New York, Ny, Us

Offered a new leadership role combining brand, communications & social functions for the Australian market - an opportunity to lead the optimisation of brand awareness, relevance & advocacy across previously siloed but complimentary areas.

Armonk, New York, Ny, Us

Armonk, New York, Ny, Us

I served as the Chief of Content / Editor in Chief for content marketing across the Asia Pacific region, aligning corporate strategy and creative with local audience and ecosystem needs, guiding content strategy, localisation and creation to optimise value to our clients and partners in markets across Australia, New Zealand, India, Singapore, Korea and more. Special focus on identifying, creating and amplifying our best clients with storytelling content that matters across our master brand as well as professional services, software & cloud infrastructure offerings. I also work with the CMO of Asia Pacific to plan and execute culture programs and communications with a focus on marketing community, diversity & inclusivity, transparency and happy marketers that are the best in the world at what they do.

Armonk, New York, Ny, Us

I developed customer and ecosystem engagement strategy, collaborating with corporate teams and leading a field marketing team across >5 countries in go to market execution. I also interacted with analysts, storyboarded and filmed sales and client story videos, trained executives on social and personal branding, identified and scaled innovative marketing projects with measurable results and a client centric approach.

Armonk, New York, Ny, Us

I used modern account-based marketing and business development techniques to design and execute customized experiences and strategies for 3 of IBM's most valuable clients, setting the accounts up for growth in 2015. After spending half of 2014 in a global nomination-only leadership program, I took home top prize for my team's strategic project - an engagement model for top accounts. I was then able to bring key elements of this proposed engagement model to my day job and roll out a custom web-based application that actively tracked over 250 client relationships and mapped them into buying teams against strategic initiatives.

Armonk, New York, Ny, Us

Additional roles included: Acting ANZ Group Marketing Manager, AP Performance Marketing LeadI managed a team of Market Segment Managers & Marketing Center resources, to drive client centric solution marketing across global and emerging markets including Asia Pacific, Latin America, Africa, and Australia/New Zealand. I facilitated cross functional sales and marketing workshops and built resulting project plans around topics such as: Big Data Analytics, Account discovery & insight, Market segment management, Lead progression strategy. I also delivered various strategic recommendations including double digit growth through digital transformation, use of digital and social within client engagement models.

New York, Ny, Us

I directed account teams on a major technology client in 8 major Asia Pacific regions including Australia/NZ, China, Japan, India, Korea, ASEAN/SouthEast Asia, Hong Kong, and Taiwan. And as part of the account's leadership team, I helped to tackle crucial issues such as overall client satisfaction, profit and loss, and team vision. Taking on an additional role as Talent Director, I co-founded and maintained an annual training program for 30+ employees of various levels and job functions – conducting needs assessment, sourcing and building content, directing and improving sessions/facilitation.

New York, Ny, Us

I led a global program that consolidated advertising and marketing communications for 13 emerging and non-core markets in Latin America, Europe, Middle East, Africa, and Asia Pacific. I managed a small NYC-based team who facilitated advertising and demand generation activity for these markets.

I assisted in developing brand, target, and contact strategy for programs across the client base including Microsoft, Sprint, Johnson & Johnson, Buick, Marriott. I researched client and competitive customer experiences; conducted overall analysis (including ROI, SWOT, and GAP analyses) in order to measure performance against program goals. I reviewed client data and overall research to determine trends; mapped behaviors and appropriate marketing communications to buying cycle. I managed a small team of associates and analysts- as well as third party research, brokerage, email/online, database, telemarketing, and fulfillment partners as needed.

Bachelor Of Arts, Psychology

Various Credly Badges/Certificates, Various Ie: Artificial Intelligence, Brand & Business Strategy, Storytelling, Product Engagement

The Founder Institute Is The World'S Premier Start Up Launch Program For Talented Entrepreneurs, Entrepreneurship/Entrepreneurial Studies

8 Week, Interactive Video-Based Training Program That Teaches Smart, Effective Online Marketing, Modern Digital Marketing

Course That Teaches Proven, Persuasive Writing Techniques, Copywriting, Digital Content

Mini Mba