Tara Currier Email & Phone Number

o Develop strategic communication plans to support Shaw's sustainability initiativeso Amplify Shaw's sustainability strategy via partnership with the company's commercial, residential, and speciality brandso Simplify the complexity of work to certify Shaw's products to various standards and to develop life cycle of products to develop tools and resources Shaw's brands can leverage and help educate their customerso Support the development of the annual sustainability reporto Assist VP of Global Sustainability with gathering marketing insights, reports and presentations

o Developed strategic communication plans for large events; sustainability related initiatives; 2021website content creation; and business proposalso Assisted with communication and training for all Patcraft product launcheso Participated in SBT meetings and Profit Team groups to develop strategic plans to support ourbusiness and also align with larger initiatives for the brando Managed one direct report who is focused on segment marketing tools, strategy, and thoughtleadership partnerships and help with strategy, prioritization and implementationo Oversaw training for Neocon as well as all logistics for Neocon Post Partyo Coordinated with internal team members and external partners for planning and implementation oflarger events and meetings, both virtual and in persono Led other long term and short term projects and assignments for the brand as needed

o Developed training materials for sales team including webinars, videos, and brochureso Assisted with all Patcraft product launches including the management and creation of all marketingsupport materials, training and other identified needso Collaborated with other departments throughout Shaw Industries to ensure accurate disseminationof information and increased knowledge of capabilities and available programso Managed one direct report focused on social media strategy and management, as well as digitalcommunications including email blasts, blog and technical documentso Oversaw training for Neocon as well as all logistics for Neocon Post Partyo Coordinated with internal team members and external partners for planning and implementation oflarger events and meetingso Coordinated booth space procurement, design, and staffing for IFMAo * For the first 2 years in role, managed Customer Connect, an internal technical and marketingsupport team and scheduled all applicable training and onboarding, including ongoing meetingswith technical, sustainability, fabrication managers and Shaw Contract's Inforum team

o Planned and implemented customer experiences, including the creation and promotion of social media hashtag, utilization of web-based agendas for customers’ ease in accessibility, and the tracking and reporting of all budgetary items related to eventso Worked with brand leadership and representatives of Shaw Learning Academy to schedule and execute Brand Days with trainees and new hireso Effectively communicated with various professionals throughout the organization to develop and/or update marketing materials as needed, including technical documents, brochures, tear sheets and presentationso Managed Bloomfire curation inlcuding the updating of documents as needed; reorganizing; and leading training sessions for salesforce on the platform

Cartersville, Ga

o Developed comprehensive annual work plan of Main Street Program and aligned with annual department and B.I.D. (Business Improvement District) budgetso Worked closely with City Planner to create first ever Downtown Cartersville Master Plano Managed and oversaw work of two part-time employeeso Planned monthly events ranging in size from 25-2,500, including sponsorship procurement, event layout, marketing, and volunteer recruitment o Presented information about Main Street Program, including updates on projects and Master Plans, to various groups throughout the yearo Assisted with city ordinance revisions and additions via surveys, town hall meetings, interviews and researcho Managed all advertising and social media strategies including creation and hosting of video shorts; downtown mobile app; new website; and all new brandingo Worked with other City Departments and Mayor and Council as requestedo During tenure, awarded Downtown Development Program of the Year 2014 & Best Community Planning Initiative 2014 from the Georgia Downtown Associationo Received Travel Marketing Professional certification by completing year three of Southeast Tourism Society Marketing College

Cartersville, Ga

o Planned annual marketing budget and purchased all advertising o Designed all print ads, wrote and assisted in production of TV and radio commercialso Wrote and pitched press releases to media, and organized media events o Oversaw all website edits and additions and managed social media siteso Assisted with marketing of all events and offered creative supporto Worked with all departments within museum and offered marketing support as needed, including writing and overseeing production of educational programming DVDo Completed visitor surveys and tracked advertisementso During tenure, Museum saw best annual attendance since opening

o Oversaw the planning and implementation of various events and groups, including the annual Business Expo and Health & Wellness Expo o Coordinated the Adult and Youth Leadership programs including the application process, overnight team-building retreats, monthly session days and graduationso Garnered media placements for all programs overseeno Wrote and awarded grant for Adult Leadership Program

• Managed eight real estate accounts for builders, realtor marketing companies, and residential developers throughout metro Atlanta• Garnered media placements for real estate clients in The Atlanta Journal Constitution and The Atlanta Business Chronicle• Coordinated the distribution of report questions to key client experts and sales managers prior to interviews• Planned and implemented various events for clients• Adequately used Web 2.0 to garner online placements for clients• Wrote proposals and presented to clients• Interviewed and helped manage interns

• Managed seven real estate accounts for builders, realtor marketing companies, and residential developers throughout metro Atlanta• Wrote press releases, newsletters, and advertorial copy

• Effectively communicated with customers on a daily basis• Sold and tracked all memberships• Completed weekly and monthly reports detailing traffic, revenue, and donations

• Wrote press releases, Web site copy, and biographies for performers and guests• Designed brochures and advertisements• Raised awareness of The National Day of the American Cowboy in the Cartersville-Bartow County area through press releases and event planning (192 visitors for the day)

Bachelors Degree, Public Relations, Anthropology

Associates Degree, Liberal Arts

Activities and Societies: YHC Leadership, Gamma Psi - Service Organization, Mentoring