Tara Duncan Email & Phone Number

Winfield, Ks, Us

Winfield, Ks, Us

Responsible for an annual $2 million marketing and advertising budget that attributed to a 20% increase in revenue from 2015 to 2016.Planned and executed all end consumer and dealer marketing and advertising activities including PR, social media, content marketing, email marketing, digital advertising, sponsorships, print media, radio, TV, outdoor advertising, sales support, collateral materials, and tradeshows. Highlights include:Planned distribution dates, content and marketing strategies for all social media channels resulting in over 100% increase in followers.Curated, maintained and communicated with an end consumer and dealer email list of over 200,000 contacts. Re-wrote and managed a Cooperative Advertising Program that involved 250 dealers and $230,000 in total funds available.Coordinated all tradeshow details for over 35 dealer and end consumer shows across the country.Managed and activated corporate racing sponsorships with both NASCAR and the NHRA.

Winfield, Kansas, Us

Responsible for the creation, execution and maintenance of all marketing activities; including the re-design of all business collateral pieces, the formation of a county-wide business list, implementation of a social media plan, quarterly newsletter design and distribution. Orchestrated the update of the Cowley County Community Guide in partnership with the Chambers of Commerce and Winfield Publishing Company.Maintained all communication efforts for the Kansas Small Business Development Cowley Outreach Center; including scheduling Client sessions and workshops as well as the creation of press releases, flyers and quarterly “Alerts.”

Kansas City, Mo, Us

Managed 7 Client accounts, including 6 resort hotels and a Convention & Visitors Bureau, totaling $2 million in collective budgets.Designed and implemented a $400,000 sweepstakes campaign to capture leads and maximize impressions that included traditional print media, digital marketing, mobile marketing and SMS texting components.Coordinated production and ensured accuracy of advertisements and collateral materials for Westin and Sheraton brand hotels.Initiated all Client projects while providing strategic and tactical guidance to other departments. Communicated with the Client daily and ensured projects were completed on time and on budget.

Fayetteville, North Carolina, Us

Composed a winning $150,000 grant application from Preserve America for the implementation of a comprehensive wayfinding signage system throughout Cumberland County, NC to lay the groundwork for an $800,000 project.Formed Cultural Connections, a task force dedicated to implementing a county-wide Cultural Heritage Tourism strategic plan comprised of 60 community members broken down into 6 task forces leading the way to the creation of regional tourism initiatives.Linked major historic sites from across Cumberland County, NC with a series of 10 Themed Cultural Heritage Trails and then coordinated the creation of the online component with downloadable maps and directions with the next step being marketing material development.Planned distribution dates, content and marketing strategies for the FACVB's "History & Heritage" e-newsletter as a contribution to the overall public relations strategy for client relations.

Managed comprehensive branding and research projects for a wide range of Clients. Determined project scope and collaborated with team members to develop project plan, including schedules and budgets of up to $200K.Identified sales prospects and prepared Requests for Proposals and Requests for Qualifications in order to convert the prospects into new business opportunities.Conducted primary and secondary research to write marketing plans, draft proposals, top line reports, qualitative and quantitative research reports.Created and fostered relationships with list vendors and focus group facilities.

Master, Business Administration

Bachelor Of Arts, Marketing