Tara H. Email and Phone Number

-Develop and execute integrated demand generation campaigns via ABM marketing, LinkedIn Advertising, 6sense, landing pages webinars, and events to create qualitative new revenue-Partner with BDR and sales teams to develop a coordinated strategy and campaign execution for both inbound and outbound lead generation-Shape and implement account based marketing strategy, working closely with sales to coordinate targeting of accounts, ensuring the right engagement strategy is executed-Partner closely with BDRs and AEs to communicate and deliver programs that resonate with prospects along the ABM funnel-Develop content and assets to support sales and demand gen campaigns

Generate content for clients in need of webcopy, blogs, articles, and whitepapers.

Leverage Pardot and Salesforce CRMs to analyze marketing, sales, and content management performance to develop target audience, diversify channels, and optimize growth funnels.Strategize and implement product marketing campaigns utilizing email marketing, social media, and paid media to generate leads and grow brand awareness.

Accredited to a very dynamic and continually evolving position. The Director of Operations at SharpNET Solutions is responsible for the direction and coordination of a rapidly growing digital marketing firm. Includes collaboration with department managers to develop and execute business plans to improve efficiencies. Assist franchise and white label agencies in creating a strong digital marketing plans to improve their bottom line. Additional responsibilities include:• Manage web design, SEO, sales, and Google Ads departments consisting of 27 employees to ensure operational goals are being met• Identify target areas in which the business can improve operations• Research and implement new directives for business growth and prosperity• Oversee employee productivity• Act as agency manager to develop internet marketing strategy for a variety of businesses• Develop white label businesses to increase sales revenue• Responsible for analyzing digital marketing campaign results and quantifying to create data-driven decisions

• Agency Manager for 180 accounts to develop and run successful ROI focused internet marketing campaigns, includes optimizing client websites to drive organic search traffic, tracking progress of SEO campaigns and make necessary adjustments to improve performance, and pursue ongoing dialogue with clients to maintain a working knowledge of their business's digital marketing needs.• Oversee content writers and freelance writers to develop SEO optimized and brand consistent web content• Manage Google Adwords campaigns to drive measurable, highly effective, & cost-effective leads• Utilize data from Google Analytics and Search Console to track monthly progress of SEO campaigns

• Optimize websites to increase organic search traffic and advance internet visibility• Create copy for websites, blog posts, and landing pages• Update 20 client social media accounts weekly to reaffirm online presence• Analyze campaigns through monthly reporting metrics to ensure campaign initiatives are aligned with client goals

The Marketing Manager for Blue Margin aligns all marketing initiatives, materials, and scheduling into a seamless course of events aimed at driving sales and successfully growing a small business. Assist in developing and implementing marketing and e-mail advertising campaigns, fueled business growth by utilizing automated marketing platforms, coordinate social media accounts, redesign website, manage partner relations, perform various administrative office tasks, and create client case studies. Duties and responsibilities include, but are not limited to, the following:• Run weekly B2B e-mail campaigns to drive sales and create brand recognition• Followed up to weekly e-mail campaigns by driving sales calls • Managed quarterly business events, which includes driving attendance via e-mail campaigns• Research, implement, and manage automated marketing platforms • Strategically manage Facebook, Twitter, Google+, Google Adwords campaign, LinkedIn, and website blog• Independently redesigned company website using WordPress and HTML code; wrote full website content• Responsible for managing partner and client relations• Prepared monthly invoices via QuickBooks• Drive achievement of business certifications and competencies• Create client success case studies to demonstrate unique brand proposition

• Held multiple roles across tenure, with value added in team work and managing business volume• Overcome daily sales objectives for TiVo brand management via Chat services, provide technical support, in addition to customer account information• Responsible for managing up to 200 employees in teams of 3 in multiple departments, as well as analyzing data, to accommodate for influxes in volume• Presented daily with critical decision making opportunities to determine how to manage departments service levels for maximum business efficiency

• Advocated promotions for development of new artists through Facebook and Twitter• Developed formatting of text and graphics on one sheet artist biographies with the use of PowerPoint and Adobe• Worked in teams to oversee marketing development and branding of six artists for music event that had 4,500 attendees• Conducted market research to profiled potential cities for upcoming concert tour• Coordinated media communications for three day music event with 10,000 in attendance