Recruited by the CRO to manage executive-level initiatives at a $100M-backed AI startup. Worked directly with members of the C-Suite on key initiatives that directly influenced the corporate strategy, including the creation of high-impact investor and board presentations and materials, executive communications, and high-value engagement programs with executive-level customers and partners. Identified and led critical projects across multiple global go-to-market functions, bringing together relevant stakeholders from every part of the organization to deliver meaningful results. Engaged Marketing, Product and Knowledge teams to establish a monthly cadence of sales and partner enablement. Worked with Inside Sales to create a more effective email nurture campaign strategy and engaged Sales Operations to establish a lead management process and dashboard reporting in the company’s CRM.

Managed a complete global rebrand of a $35M publicly traded insurance technology company. Over six months, and with a team of 6 people, I organized a full website redesign; was responsible for all content related to the internal and external unveiling of the new brand at the company’s annual customer conference and its Investor Day at Nasdaq; developed a corporate communications plan and marketing campaign framework aligned directly to Majesco’s three-year strategy, and worked on a total overhaul of the company’s internal and external communications structure, including sales related and customer-facing materials.

Connected data, design, and business to translate complex ideas into clear, easy-to-consume visualizations and communications across internal and external interactions. Worked with project and product teams to conceptualize and visually interpret complex information and insights. Focused on delivering a clear, consistent, and strong narrative across channels with the goal to engage, educate, and inspire. This required balancing creative ideas with a strategic purpose to execute work that impacted multiple audiences and deliver an measurable results.

Planned, created, and executed all communications and creative work on behalf of one of the top executives at CA Technologies. Collaborated across organizations within CA and liaised directly with Sales, Marketing, PR, and Product teams to ensure consistent messaging across internal and external channels, with a heavy focus on sales enablement. Worked with industry analysts and field experts to develop fresh, relevant, and insightful content. Consulted on mixed-media advertising campaigns, conceptualized and implemented various communications and design projects.

Provided extensive sales reporting, market research, data analysis. Created presentations, graphics, and media collateral for use in conferences, tradeshow events, and partner-client meetings. Worked with internal and external, partner marketing teams to build "Campaign in a Box" programs for joint go-to-market activities. Developed and nurtured high-value networking relationships on behalf of the executive and team.