Tara Dragovich Email & Phone Number

San Jose, California, Us

San Jose, California, Us

- Lead global PPC strategy across three regions driving net new contacts and AQLs.- Built global media plans and digital journeys designed to meet campaign objectives across awareness and demand.- Orchestrated complete Google Ads account restructure to improve reporting and optimization of campaigns.- Google account restructure resulted in a 60% lift in ad click volume, decrease in CPC, 64% lift in AQLs and decreased CpAQL by 13% across regions QoQ.- Worked with SMB team to develop Global Partner PPC Guidelines to help reduce overlap and competition on similar keywords.- Developed global media planning process that streamlined time-to-market and drove collaboration and transparency across teams.- Created Global PPC Test & Optimization standards to align with regions and agency on optimization expectations.- Identified gaps in centralized reporting for paid media and worked closely with Marketing Ops to develop a new digital reporting dashboard showing performance by source/medium/campaign down to revenue.

Seattle, Washington, Us

- Drove strategic vision for paid media during the creation of F5's Center of Excellence (CoE)- Spearheaded the development of a global RAPID framework for global media strategy and AdOps. - Facilitated RAPID alignment workshops with global stakeholders and owned a maturation roadmap to track progress against goals and enhancement of CoE capabilities.- Built and lead standardization of global media processes to improve time-to-market, visibility of paid media across global theaters and collaboration across teams and agencies.- Developed global media mix recommendations based on historical performance data, intended digital buying journey, budget and KPIs. (PPC, social, programmatic, content syndication, direct publisher buys, etc.)- Managed team and agencies on the creation and execution of integrated media plans. - Tracked performance against goals and benchmarks. Drove ongoing optimization cycles across CoE, Corporate Marketing and agencies to deliver on business commitments.- Presented WBRs, MBRs and QBRs to senior leadership and global stakeholders.- Crafted business case proposals for incremental budget to up weight media plans and fund media technology enhancements.- Managed and inspired team marketing professionals to support media strategy goals and strategic priorities.- Key stakeholder in the onboarding of MarTech as it relates to paid media automation, attribution and performance (Datorama, Bizible, Integrate, Adobe Audience Manager, Tealium)

Seattle, Washington, Us

- Drove quarterly paid media campaigns in North America (Awareness/Demand)— planning, production, launch, reporting and optimization.- Owned relationship with media agency and served as day-to-day contact.- Streamlined reporting efforts by working with media agency to onboard Datorama dashboard.- Developed campaign production timelines in Wrike and worked closely with in-house agency team in development of digital creative assets. - Worked closely with global campaigns team to ensure alignment on media strategy and digital journey.- Acted as account manager to broader F5 Marketing team and consulted various business units on content strategy, campaigns and other various requests that came through the internal agency team.

Seattle, Washington, Us

- Drove F5’s brand awareness campaign for North America – planning, launch, optimization, and reporting.- Owned relationship with North America media agency and served as day-to-day contact.- Developed and managed production timelines in Wrike for various web, collateral, and campaign asset requests. - Managed external agency and worked closely with internal stakeholders to plan, produce and launch F5's corporate values program, BeF5. - Provided project management support to web marketing team during migration to Adobe Experience Manager

Tacoma, Wa, Us

- Responsible for creating digital campaigns that converted users in to patients and drove an average of 260,000+ unique website visits per month for a regional healthcare system. - Drove development of CHI Franciscan’s first digital patient acquisition program including integrated digital advertising, lead gen pages and email nurture for women's health and bariatric surgery.- Utilized strong analytical ability to evaluate digital performance across multiple channels and worked closely with digital agency partner to make data-driven optimizations.- Worked closely with sports partners (Sounders FC, Mariners, Tacoma Stars and Rainiers) to engage fan base and increase brand awareness through digital sponsorship assets. This included the development of in-stadium LED advertising, co-branded social media and TV spots.- Project managed the integration of multiple websites and transition to Adobe Experience Manager.Applications used:-Spredfast-Adobe Experience Manager-Google Analytics-Google My Business-Google Ad Words-Facebook Business Manager-Smartsheet-SiteImprove

Tacoma, Wa, Us

- Developed and deployed annual marketing plans for various service lines and departments, including strategic and tactical activities to promote both internal and external awareness of the organization and its services. - Nimble response to emerging communication issues, such as organizational initiative announcements, labor contract negotiations, and others, delivering key messages through multiple communication channels.- Developed and managed the production of various targeted consumer and physician engagement campaigns and programs to build awareness, preference, and patient volumes. - Managed the production of promotional collateral, including brochures, fact sheets, presentation folders, and other materials as needed.- Managed freelance writers, printers, designers and other vendors to ensure materials are produced within specified time frames and budgets. Negotiates prices with vendors as appropriate.

Birmingham, Al , Us

- Planned and coordinated all corporate events. - Crafted marketing strategies and CRM standards.- Created sales presentations for internal and external audiences.- Wrote press releases, biographies, client communications and digital content.

Seattle, Wa, Us

- Led media outreach efforts: Pitched story ideas, wrote and edited press releases, media alerts, biographies, byline articles, and award submissions.- Successfully managed product launches through a variety of marketing and communication channels. - Managed multiple staff interns on a variety of projects.

Seattle, Wa, Us

Ba, Mass Communications/Media Studies

Education record