Tara Dragovich

Tara Dragovich Email and Phone Number

Head of Global Digital Acquisition Marketing at Nutanix @ Nutanix
Tara Dragovich's Location
Greater Seattle Area, United States, United States
Tara Dragovich's Contact Details
About Tara Dragovich

Experienced Marketing professional with a successful history delivering results in the health care and tech industries. Skilled in digital strategy, integrated campaigns and project management. Proven track record leading global paid media and marketing strategy.

Tara Dragovich's Current Company Details
Nutanix

Nutanix

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Head of Global Digital Acquisition Marketing at Nutanix
Tara Dragovich Work Experience Details
  • Nutanix
    Global Acquisition Marketing (Global Demand Center)
    Nutanix Mar 2022 - Present
    San Jose, California, Us
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  • Aruba, A Hewlett Packard Enterprise Company
    Head Of Aruba Digital Marketing
    Aruba, A Hewlett Packard Enterprise Company May 2021 - Mar 2022
    San Jose, California, Us
    - Lead global PPC strategy across three regions driving net new contacts and AQLs.- Built global media plans and digital journeys designed to meet campaign objectives across awareness and demand.- Orchestrated complete Google Ads account restructure to improve reporting and optimization of campaigns.- Google account restructure resulted in a 60% lift in ad click volume, decrease in CPC, 64% lift in AQLs and decreased CpAQL by 13% across regions QoQ.- Worked with SMB team to develop Global Partner PPC Guidelines to help reduce overlap and competition on similar keywords.- Developed global media planning process that streamlined time-to-market and drove collaboration and transparency across teams.- Created Global PPC Test & Optimization standards to align with regions and agency on optimization expectations.- Identified gaps in centralized reporting for paid media and worked closely with Marketing Ops to develop a new digital reporting dashboard showing performance by source/medium/campaign down to revenue.
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  • F5
    Manager, Global Media Strategy (Center Of Excellence)
    F5 Jan 2020 - May 2021
    Seattle, Washington, Us
    - Drove strategic vision for paid media during the creation of F5's Center of Excellence (CoE)- Spearheaded the development of a global RAPID framework for global media strategy and AdOps. - Facilitated RAPID alignment workshops with global stakeholders and owned a maturation roadmap to track progress against goals and enhancement of CoE capabilities.- Built and lead standardization of global media processes to improve time-to-market, visibility of paid media across global theaters and collaboration across teams and agencies.- Developed global media mix recommendations based on historical performance data, intended digital buying journey, budget and KPIs. (PPC, social, programmatic, content syndication, direct publisher buys, etc.)- Managed team and agencies on the creation and execution of integrated media plans. - Tracked performance against goals and benchmarks. Drove ongoing optimization cycles across CoE, Corporate Marketing and agencies to deliver on business commitments.- Presented WBRs, MBRs and QBRs to senior leadership and global stakeholders.- Crafted business case proposals for incremental budget to up weight media plans and fund media technology enhancements.- Managed and inspired team marketing professionals to support media strategy goals and strategic priorities.- Key stakeholder in the onboarding of MarTech as it relates to paid media automation, attribution and performance (Datorama, Bizible, Integrate, Adobe Audience Manager, Tealium)
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  • F5
    Marketing Communications Manager - Global Digital And Campaigns
    F5 Oct 2018 - Jan 2020
    Seattle, Washington, Us
    - Drove quarterly paid media campaigns in North America (Awareness/Demand)— planning, production, launch, reporting and optimization.- Owned relationship with media agency and served as day-to-day contact.- Streamlined reporting efforts by working with media agency to onboard Datorama dashboard.- Developed campaign production timelines in Wrike and worked closely with in-house agency team in development of digital creative assets. - Worked closely with global campaigns team to ensure alignment on media strategy and digital journey.- Acted as account manager to broader F5 Marketing team and consulted various business units on content strategy, campaigns and other various requests that came through the internal agency team.
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  • F5
    Marketing Communications Manager - Brand And Internal Initiatives
    F5 Jul 2017 - Oct 2018
    Seattle, Washington, Us
    - Drove F5’s brand awareness campaign for North America – planning, launch, optimization, and reporting.- Owned relationship with North America media agency and served as day-to-day contact.- Developed and managed production timelines in Wrike for various web, collateral, and campaign asset requests. - Managed external agency and worked closely with internal stakeholders to plan, produce and launch F5's corporate values program, BeF5. - Provided project management support to web marketing team during migration to Adobe Experience Manager
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  • Chi Franciscan Health
    Digital Strategist
    Chi Franciscan Health Dec 2015 - Jun 2017
    Tacoma, Wa, Us
    - Responsible for creating digital campaigns that converted users in to patients and drove an average of 260,000+ unique website visits per month for a regional healthcare system. - Drove development of CHI Franciscan’s first digital patient acquisition program including integrated digital advertising, lead gen pages and email nurture for women's health and bariatric surgery.- Utilized strong analytical ability to evaluate digital performance across multiple channels and worked closely with digital agency partner to make data-driven optimizations.- Worked closely with sports partners (Sounders FC, Mariners, Tacoma Stars and Rainiers) to engage fan base and increase brand awareness through digital sponsorship assets. This included the development of in-stadium LED advertising, co-branded social media and TV spots.- Project managed the integration of multiple websites and transition to Adobe Experience Manager.Applications used:-Spredfast-Adobe Experience Manager-Google Analytics-Google My Business-Google Ad Words-Facebook Business Manager-Smartsheet-SiteImprove
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  • Chi Franciscan Health
    Marketing & Communications Specialist
    Chi Franciscan Health Oct 2013 - Dec 2015
    Tacoma, Wa, Us
    - Developed and deployed annual marketing plans for various service lines and departments, including strategic and tactical activities to promote both internal and external awareness of the organization and its services. - Nimble response to emerging communication issues, such as organizational initiative announcements, labor contract negotiations, and others, delivering key messages through multiple communication channels.- Developed and managed the production of various targeted consumer and physician engagement campaigns and programs to build awareness, preference, and patient volumes. - Managed the production of promotional collateral, including brochures, fact sheets, presentation folders, and other materials as needed.- Managed freelance writers, printers, designers and other vendors to ensure materials are produced within specified time frames and budgets. Negotiates prices with vendors as appropriate.
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  • Highland Capital Brokerage
    Marketing & Event Planning Associate
    Highland Capital Brokerage Mar 2012 - Oct 2013
    Birmingham, Al , Us
    - Planned and coordinated all corporate events. - Crafted marketing strategies and CRM standards.- Created sales presentations for internal and external audiences.- Wrote press releases, biographies, client communications and digital content.
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  • Barokas Public Relations
    Assistant Account Executive
    Barokas Public Relations Nov 2011 - Mar 2012
    Seattle, Wa, Us
    - Led media outreach efforts: Pitched story ideas, wrote and edited press releases, media alerts, biographies, byline articles, and award submissions.- Successfully managed product launches through a variety of marketing and communication channels. - Managed multiple staff interns on a variety of projects.
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  • Mcadams Wright Ragen
    Compliance Associate (Finra, Sec)
    Mcadams Wright Ragen Mar 2010 - Nov 2011
    Seattle, Wa, Us
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  • Gogirl Academy
    Career Launch Program Almuni
    Gogirl Academy Jan 2011 - Apr 2011
  • Riverstone Residential Group
    Assistant Property Manager
    Riverstone Residential Group Mar 2009 - Mar 2010

Tara Dragovich Skills

Social Media Marketing Social Media Event Planning Public Speaking Blogging Marketing Leadership Marketing Communications Social Networking Public Relations Outlook Advertising Facebook Sales Media Relations Market Research Marketing Strategy Budgets Powerpoint Newsletters Video Production Team Management Broadcast Journalism Management Training Research Entrepreneurship Editing Fundraising Program Management Interviews Crm Customer Service Digital Marketing Microsoft Office Microsoft Excel Digital Strategy Press Releases Strategy Copywriting Online Advertising Writing Event Management Search Engine Optimization Microsoft Word

Tara Dragovich Education Details

  • Menlo College
    Menlo College
    Mass Communications/Media Studies
  • Bremerton High School
    Bremerton High School

Frequently Asked Questions about Tara Dragovich

What company does Tara Dragovich work for?

Tara Dragovich works for Nutanix

What is Tara Dragovich's role at the current company?

Tara Dragovich's current role is Head of Global Digital Acquisition Marketing at Nutanix.

What is Tara Dragovich's email address?

Tara Dragovich's email address is t.dragovich@f5.com

What schools did Tara Dragovich attend?

Tara Dragovich attended Menlo College, Bremerton High School.

What are some of Tara Dragovich's interests?

Tara Dragovich has interest in Children, Economic Empowerment, Civil Rights And Social Action, Education, Disaster And Humanitarian Relief, Animal Welfare, Health.

What skills is Tara Dragovich known for?

Tara Dragovich has skills like Social Media Marketing, Social Media, Event Planning, Public Speaking, Blogging, Marketing, Leadership, Marketing Communications, Social Networking, Public Relations, Outlook, Advertising.

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