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Tara Abbott is listed as Operational Excellence | Client Services | Digital Marketing | Talent Development at franchiSEO, based in Charlotte, North Carolina, United States. AeroLeads shows a matched LinkedIn profile for Tara Abbott.
Tara Abbott previously worked as Chief Operating Officer at Franchiseo and Director, Client Services Operations at Intapp. Tara Abbott holds Bachelor Of Science, Marketing from Clemson University.
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Results-oriented operations leader with 10+ years of experience driving client success and leading cross-functional service delivery teams in digital marketing agency and enterprise SaaS environments. Recognized for operational excellence, creative problem-solving, and adeptly managing ambiguity. Skilled at resource planning and management in high-growth start-ups, private equity-backed companies, and public companies.Experienced in leading large teams, fostering collaboration, and cultivating a supportive work environment. Believes in leading with empathy and authenticity, empowering team members to reach their full potential. Committed to achieving client satisfaction, operational excellence, and driving business growth through innovative solutions.
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franchiSEO is a marketing firm specializing in optimizing and maintaining the Google Business Profiles of local service businesses. Founded by former marketing executives and scaled franchise operators who saw the power of local SEO firsthand, franchiSEO helps thousands of local businesses nationwide leverage their Google profiles to increase visibility, customer engagement and market share.
Palo Alto, Ca, Us
Led end-to-end management of pre-sales and post-sales operations for the professional services department within an enterprise SaaS company.Collaborated with resource manager and business unit leaders to enhance hours and revenue forecasting, optimizing resource allocation for improved project outcomes.Oversaw the client concessions process, conducting root cause analyses in collaboration with project managers and client leadership to identify creative solutions and minimize adverse impacts on the business.Consolidated critical data points from various complex systems into actionable dashboards using Tableau, facilitating informed decision-making and operational efficiency.Proactively identified and implemented opportunities to streamline processes, accelerating the initiation of new projects and enhancing overall operational efficiency.Worked closely with revenue operations to ensure accurate revenue recognition aligned with project completion rates, maintaining financial integrity.Successfully owned and launched a Sales Performance Incentive Fund (SPIF) program, driving increased services bookings and building revenue backlog within a 300-person department.Reviewed and approved Statements of Work (SOWs) and OSAs to ensure compliance with company policies and system requirements, safeguarding the interests of the business.
Gaithersburg, Md, Us
Oversaw client services operations and delivery for high growth, PE-backed digital marketing services companyLed a team of 7 managers, 4 individual contributors (and a department of 100+ employees) across customer success, services delivery, and customer supportManaged workforce/resource planning in alignment with sales forecasting, revenue projections, and gross profit targetsImplemented process improvement and led cross-functional initiatives to create efficiency and scalability across services/delivery teams Provided coaching and mentorship on leadership best practices to direct reports, fostering an inclusive, collaborative environmentDefined the delivery standards for new digital marketing service offerings in collaboration with sales and marketing leadership to bring new services to marketCollaborated with c-suite and VP counterparts on OKRs, business strategy, and key organizational initiatives
Gaithersburg, Md, Us
Built and scaled customer success team of 15+ account managers (digital marketing consultants, post-sale relationship managers)Developed customer success playbook and best practices resulting in client retention rate of >97.5%Trained and coached account managers on digital marketing strategies (SEO, PPC, Social, Email, OTT)Created a collaborative environment with career growth opportunities resulting in employee NPS of 67 (highest of any department in the company)Served as "voice of the customer" for agency leadership, ensuring company initiatives aligned with client needs
Gaithersburg, Md, Us
Grew and retained relationships with 50+ clients (SMBs), serving as their sole digital marketing adviserDeveloped digital marketing strategies (SEO, PPC, Social, Email) to achieve client lead generation goalsAnalyzed and reported on digital marketing metrics using Google Analytics and call tracking technologiesHired, trained, and mentored new account coordinators and managers, helping the business scale for growth
Gaithersburg, Md, Us
Grew and retained relationships with 50+ clients (SMBs), serving as their sole digital marketing adviserDeveloped digital marketing strategies (SEO, PPC, Social, Email) to achieve client lead generation goalsAnalyzed and reported on digital marketing metrics using Google Analytics and call tracking technologies
Gaithersburg, Md, Us
Optimized and managed Google Ads (PPC) campaigns for 20+ SMB clients across B2C and B2B sectorsDeveloped keyword and bid strategies, wrote ad copy, and identified optimal targeting criteria to achieve goalsAnalyzed data and provided account managers and clients with actionable insights to drive paid performance
Valley Forge, Pa, Us
Consulted with retail investors regarding asset consolidation, retirement accounts, and portfolio diversificationBuilt relationships with clients through excellent customer service and consultative selling strategiesPassed the Series 7 & Series 63 licensing exams on the first try without a degree in finance
Clemson, Sc, Us
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Tara Abbott works for franchiSEO.
Tara Abbott is listed as Operational Excellence | Client Services | Digital Marketing | Talent Development at franchiSEO.
Tara Abbott is based in Charlotte, North Carolina, United States while working with franchiSEO.
Tara Abbott has worked for Franchiseo, Intapp, Blue Corona, Vanguard, and Dna Creative Communications.
You can use AeroLeads to view verified contact signals for Tara Abbott at franchiSEO, including work email, phone, and LinkedIn data when available.
Tara Abbott holds Bachelor Of Science, Marketing from Clemson University.
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