Tara F. Email & Phone Number

Boston, Massachusetts, United States

Representing and building sales and brand recognition for GrandTen Distilling (GTD) portfolio of spirits in the Boston area.* Develop and maintain an organized list of key accounts with GTD sales data* Gain new on-premise accounts* Call on key accounts on an ongoing basis* Educate wholesalers, trade, account decision makers and consumers of the GTD portfolio * Assist in developing and executing promotional and educational events and tastings* Provide input on competitive strategies observed in the field*Manage relationship with distributor sales force

Greater Boston Area

Responsible for conceptualizing and executing a range of consumer brand marketing events , themed events and non traditional marketing initiatives. Aspects include: managing promotional agents and interactive talent, floral design, visual aesthetic, collateral, POS development, and product displays. Sourced and developed creative ways to present and highlight brands within consumer facing settings. Adept at developing and designing engaging and creative social media content. Clients have included: East Boston Oysters, Oberon Theatre, Bacardi Trade Advocacy, St. Germain Elderflower Liqueur, El Silencio Mezcal, Offsite

Boston, Massachusetts, United States

In this part time position, I was responsible for brand building, education and supporting volume-driving activities for Heaven’s Door Whiskey in the Boston market. Tasked with leveraging my industry relationships to increase brand awareness among trade and consumers, drive trial and advocacy and expand the product footprint while increasing depletions within account universe In first 6 months of employment I effectively increased PODs by 98%, account universe by 66% and raised depletions by 264% from previous yearIncreased Boston area account universe from 5 actively purchasing accounts to over 50 in seven months.Gained volume depletions in multiple high profile on premise accounts Effectively built brand affinity and organic evangelism among trade community within the market Created and executed a number of engaging events geared toward building brand within trend setting hipster consumer base and trade influentialsUtilized graphic design skills to create original menus and event fliers

Greater Boston Area

Program Curator for Bombay Sapphire. Field Execution, and Administrative responsibilities Recruit, hire, train, & manage quality promotional and bar staff Conduct regular trainings for all staff members Develop and maintain positive working relationships with Key Stakeholders- Client, Vendors, Partners, & Event Organizers Identify key target-rich event opportunities within defined territory for program 100% activation and attendance at all events Meet all administrative deadlines Manage all event logistics to ensure proper implementation and execution keeping in line with Bombay Sapphire image and marketing program goals.Responsible for sourcing and executing over 70 small and large consumer marketing activation events over the course of 4 years. Event attendance range from 100 - 2000

Boston, Ma

Responsible for representing the Drambuie brand and socializing the brand’s personality with account decision makers, service staff, trade influencers and consumers. Effectively grew the brand’s image and appeal through unique and original experiential events. Created numerous memorable activations that elevated brand perception while building authentic and enduring relationships with social influencers, trend setters and target consumers.Increased sales 50% over three years in key on premise accounts (more than half of top performing on premise accounts in MA were my target accounts). Procured sponsorship and brand participation in key local consumer and trade events such as Boston Cocktail Summit, Thirst Boston trade/consumer convention, Taste of Cambridge (2000 attendees), Opus Affair (young arts patron social networking organization) annual Gatsby Summer Party at Eastern Standard (two years)Created and authored collection of original Drambuie cocktail recipesGarnered over 100 menu placements and drink features in over 50 on premise accounts.

Boston, Ma

Worked closely with firm director of marketing and intern team to shape marketing plans and collateral for internationally known artist management/booking agency. Tasks included: Maintaining current mailing databases, updating of company website, helping in the development and layout of 2012-2013 marketing collateral, which included sourcing material, proofreading text and editing visual atheistic. Helped in coordinating marketing of record release launch for Soul Rebels in 2012.

Boston, Massachusetts, United States

Responsible for raising profile, building brand recognition and driving sales on- premise with consumers and trade on behalf of new, developing and niche brands within the William Grant & Sons portfolio. Achieved goals via trade events, brand education and consumer events and tastings.

Boston, Massachusetts, United States

Aided in building brand sales and recognition in the local Boston area through education, consumer tastings and trade outreach. Responsibilities included educating both trade and consumers on the brand and the category as a whole. Assisted in executing various local, regional and national trade events and tastings.Worked closely with regional sales manager and distributor partners to increase sales and distribution for brand in Boston market.Helped to educate both trade and consumers about brand and category via pairing dinners, education events and tastings. Tirelessly worked to open new business and distribution channels both on and off premise.

Customer relations and sales of high end luxury goods (women's shoes)

Responsible for raising the brand recognition, driving sales and elevating profile of Chambord brand among key top echelon service industry influencers in the Boston market. Effectively increased brand use and knowledge within community of bartenders and mixologists in market through engagement and interactive education eventsExecuted three hugely successful trade education workshop events over lifecycle of the program.Created highly successful working partnership with local distributor partners and local brand team to raise profile and dive sales for brand among key trade influencers.Increased on premise sales 83% over course of program in Boston

Responsible for daily operations of restaurant and assisted in the execution of key corporate events. Mainly responsible for lunch shifts serving up to 200 customers per day.Management of restaurant staff including kitchen, floor and FOH.Customer relationsAiding in selling venue for corporate parties including Smith-Barney, Price Waterhouse Coopers, Modernista!Coordination of daily deliveries from outside vendors and contractorsLiaison between staff and upper management

Responsible for growing market share for Camel cigarettes within nightlife communities ranging from LGBTQ, hip hop, rock and roll and underground art scenes. Effectively harness the counterculture to promote Camel brand to young adult smokers. Tailor brand identity to the specific aesthetics and values of target consumers via experiential events and profile sponsorships in key bars and nightclubs. Successful in working with local sales team to open up new business and distribution (as well as maintain relationships with existing on premise accounts) in on premise universe of over 90 accounts.

Assisted the décor director in styling and creative presentation areas, for weekly events which helped drive high level of attendance. Also served in a responsible security position, maintaining safety and quality customer service for 10+ years.Costumed and managed staff of 13 dancers.Assisted in the décor operations and the presentation of various events and weekly themed presentations

Responsible for managing the promotional modeling division local modeling agency booking talent for various clients’ promotional events across the entire United States. Required to professionally negotiate contracts with both clients and talent on behalf of agency.Booked promotional talent for multiple events around the country. Booked and coordinated up to 600 promotional talent at one time.Coordinated staffing for up to 20 or more events at a timeDeveloped with agency owner creative ways to encourage and procure new business and clients

Utilized grassroots and influencer marketing techniques to shape brand profile within Boston’s hipster community. Effectively identified key subculture taste makers to transform into organic brand loyalists and evangelists among their peers. Increased sales in target accounts through organic consumer evangelism and original promotional events.Key events and brand associations which helped to raise profile of brand in community: * Boston Tattoo Convention * Boston Music Awards and NEMO showcases * Tarantulas Records CMJ events * Recording studios, art openings, record release partiesIncreased sales over 110% within 40+ targeted venues

Served as Cutty Sark’s venue and artist liaison (3 Doors Down) for Cutty product promotion. Acted as “Meet and Greet” coordinator; played an active role in venue relations and set up, brand promotions, and management of promotions staff of four promotional models

Assistant and Producer for popular announcer Bradley Jay Researched information on artists for on air interviews applied knowledge of little known facts about artists to help build captivating and unique questions to aid in creating extraordinary interviews. Maintained face-to-face contact with recording artists.Provided assistance in organization and production for live remotes and national broadcastsin addition to daily show operations.Other duties at WBCN included various office administrative tasks including: visitor reception, fielding and screening telephone calls, and serving as sales assistant, aiding in the drafting of sales proposals.

Bachelor Of Arts - Ba, Journalism, 3.0

Activities and Societies: Emerson College Newspaper (writer, reporter and photographer), WECB (co-host of "Toby's World" talk show), WERS.

Master Of Arts - Ma, Marketing, Advertising And Public Relations, 3.2