I'm a B2B and B2C marketer with 10+ years of experience in the consulting, technology, finance, startup, and nonprofit spaces. I create revenue-generating content strategies, develop brand and service messaging, build impactful digital campaigns, and lead in-house and remote teams.I work both in-house as the VP of Marketing and as a freelance creative designer, helping teams grow their business with intention and a unified plan.𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂:⦿ Define content goals and KPIs, aligning them with your business strategy (and budget)⦿ Identify your target audience and create SEO optimized content that addresses their problem⦿ Specify content channels and action plans for effective distribution⦿ Build your content strategy, processes, and performance-tracking mechanisms⦿ Develop, execute, and optimize paid and organic marketing campaigns⦿ Oversee and design engaging creative, from static ads to pitch decks ⦿ Create operational marketing efficiencies, including implementing tools⦿ Align and integrate marketing and sales efforts for more wins𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗲𝘅𝗽𝗲𝗰𝘁 𝗳𝗿𝗼𝗺 𝗺𝗲:⦿ Leadership that enables your team to create quality content, faster⦿ Content and campaigns that support your business growth consistently⦿ Fresh ideas that competitors borrow (not the other way around)⦿ Brand management that's creative, modern, and organized⦿ Best practices that are regularly evolved based on new trends⦿ An increase in traffic, awareness, conversions, or any other KPI we define⦿ Compassionate leadership that boosts performance and moraleExpertise: marketing and sales strategy • executive communication • digital marketing • content marketing (SEO) • paid and earned media • email marketing • brand positioning • marketing operations • communications • performance analytics • creative design • partner marketing • marketing automation • customer acquisition and retention • exceptional work ethic and communication • empathic leadership