Tara Gardner Email & Phone Number

Denver, Co, Us

Denver, Co, Us

With over 16 years of experience in digital and magazine publishing, retail, e-commerce, and brand content, I'm a commercially-minded creative, with an editorial heart. A specialist in fashion, beauty, and lifestyle, clients have included Harrods, Estée Lauder, Tom Ford, lululemon, Everlane, Etsy, Reebok, Summersalt, Tacori, Sunday Riley, and more. - Content Strategy- Editing & Writing- SEO & Audience Development- Content Development & Production- Trend Forecasting- Creative Campaigns- Art Direction -----EditorialI am published in national and international titles across fashion and lifestyle. Titles include: Allure, Marie Claire, R29, Cosmopolitan, Glam, Chicago Magazine, CS magazine, Michigan Avenue magazine, Weddings, The Tribune, The Times, Darling, The Everygirl, and more. I have the right to work both in the UK and the USA.www.tara-gardner.com

Consulting for the Chicago Woman media company in digital strategy, editorial development, social media and audience insight.- Digital Content Strategy - SEO, editorial development, audience insight.- Social Strategy- Editorial - writing/editing both digital and print features across lifestyle, travel and interviews with key Chicago influencers.- Digital Transformation

London, Gb

Fusing a content with e-commerce approach for the world’s most iconic luxury retailer, I led the launch and then the relaunch of the harrods.com editorial channel Style Notes, elevating the vast wealth of editorial storytelling opportunities across Harrods’ fashion, lifestyle and beauty remit.- Digital Content Strategy: Full strategy including editorial development, brand content, social media and content integration as part of the Harrods re-platform e-commerce project. Through this strategy, we raised the average order value (AOV) of baskets to be 3 x higher via content vs general product pages.- Editorial and Brand Content: Editorializing all storytelling across Harrods, creating franchises, initiatives and working directly with brands to create small or larger scale content features, videos and campaigns including Tom Ford, Chanel and Fendi.- Writing and Editing: Long and short form content, Fashion Month reportage, interviews with top designers and influencers, managing SEO and internal linking strategies. - Content Campaigns: Led several commercially successful, award-winning campaigns, managing content production and launch, securing top tier influencers and brands to participate and creating all marketing materials.- Marketing Assets - social media, ads, emails, in-store touch-points.- Team + KPIs - managed a team of copywriters, writers, designers and stylists, plus budgets, set targets and bi-annual reviews of team performance.

London, Gb

Created and executed a content strategy and copy development project for luxury fashion brand Jimmy Choo. Building and launching their editorial channel Choo World - a platform to elevate key stories from across the brand, working with celebrities, influencers and industry insiders.- Content strategy- Design and build of Choo World- Content creation and production - including features, visuals and video production- Social media strategy - Marketing and PR assets - email copy, banner ads, billboards, print materials and press releases- Events and coverage

London, Gb

Relaunch digital editor at InStyle UK, overseeing the highly successful rebuild of the site, with a targeted content, SEO and social strategy, subsequently growing visits, page impressions and social following by nearly double during my tenure. I was shortlisted for both AOP and Digital AOP awards.- Content strategy and management - Daily email planning, production and build- Social strategy and execution- Content creation - features, exclusives, video production and interviewing, celebrity and designer interviews, Fashion Month attendance and reportage, real time reportage of key events such as Oscars- Magazine sections, The Look - monthly feature around key celebrity trends and a 360 dress, monthly web features page- Brand collaborations and content solutions - including L'Oreal, Max Factor, Revlon, P&G, Hobbs and Estée Lauder- Managing the online desk and team- Integration project for magazine team to contribute to online content.

London, Gb

From daily email planning and execution to spearheading the social media, SEO and affiliate marketing strategies for InStyle UK, along with feature writing and content creation, I won a Johnson & Johnson award for my Beauty editorial and was nominated twice for the Fragrance Foundation’s Jasmine Awards.- Content strategy and forward-planning calendars- Commissioning work, managing budgets and running the editorial desk- Daily email campaigns and planning- Social media strategy and execution- Content creation across fashion, beauty, lifestyle and celebrity including features, interviews, Fashion Month attendance and reportage, video production and presenting.

New York, Ny, Us

Digital Editor for Company magazine to cover maternity leave.

Freelance Editor & Features Writer for titles including The Times, ELLE, Harper’s Bazaar, Marie Claire, Fashion Monitor, The Guardian, Woman & Home, MyDeco, MSN, ITV, Cosmopolitan, Company, Yahoo, and more.I also ran and co-founded QueensOfVintage.com - a blog/networking group dedicated to the art of vintage style.