Tara Gerhardt Email & Phone Number

Freeland, Michigan

Saginaw, Michigan Area

Competitive and other Pricing analysis for roofing and flooring products.Product SKU analysis (mix and profitability changes reported quarterly).Recommendations and implementation for SKU additions, deletions and pricing changes to maximize profitability and market share.Analyze advertised claims for roofing, exterior products and flooring markets with recommendations for product and marketing communication improvements.Competitive feature/benefit product benchmarking and gap analysis for roofing materials, flooring and geomembrane products.Recommend market research and VOC projects to support new product development as well as marketing initiatives.Coordinate development of marketing collateral, websites, other programs for Duro-Last and sister companies and product categories.Collaborate with Marketing and Sales departments in customer strategies and develop promotional programs.Manage all JRB trade shows and booths regarding booth messaging.Manage annual marketing budgeting process for Duro-Last, Oscoda Plastics, Plastatech, and Exceptional Metals.

Saginaw, Michigan Area

Competitive and other Pricing analysis for roofing and flooring products.Product SKU analysis (mix and profitability changes reported quarterly).Recommendations and implementation for SKU additions, deletions and pricing changes to maximize profitability and market share.Analyze advertised claims for roofing, exterior products and flooring markets with recommendations for product and marketing communication improvements.Competitive feature/benefit product benchmarking and gap analysis for roofing materials, flooring and geomembrane products.Recommend market research and VOC projects to support new product development as well as marketing initiatives.

Develop and manage corporate public relations and social media activities for the JRB family of companies: press releases, Duro-Last blog, Duro-Last Twitter account, Duro-Last Facebook page, Duro-Last and Oscoda Plastics YouTube Channel.Continuous evaluation of current marketing materials and websites for JRB family of companies. Updated design, content, and presentation format of the EXCEPTIONAL Metals Product Reference Guide used by inside and outside sales team.Intitiated and supported "green" flooring product for Oscoda Plastics. Identified LEED credits, created "Recycle Your Roof" video, branded PROTECT-ALL flooring as a 100% recycled product throughout all marketing materials as well as complete overhaul of website.Identified potential markets for Plastatech Engineering's geomembrane products.Project manager for creation and implementation of new metal standing seam brochure, color card, color fan deck, and Wiki for EXCEPTIONAL Metals. All projects completed four weeks prior to scheduled due date.Manage tradeshow presence for Oscoda Plastics, Inc. and Plastatech Engineering, Ltd.

Service customers in layout, quoting, and ordering.Created training manual and implementation of training manual to new CSR's.Assisted National Sales Manager with re-roof bid coordination between Duro-Last authorized contractors and Darden Facilities.

Supervise daily orders, oversee customer service and warranty issues.Set schedules for product maintenance department.Develop product packages, design of company price book, and created training manuals for all future employees.Completed extensive customer service training with American Society of Employers.

Education record

Bachelor Of Applied Arts, Entrepreneurship

Mba