Tara Gordon Email & Phone Number

Warren, Vermont, Us

Overseeing the design, implementation, and refinement of marketing platforms. Defining and prioritizing product growth and feature enhancements to evolve and utilize progressive technologies and processes that provide meaningful interactions. Taking on roles like Front-end Designer and Implementation Manager while directing the design and development of all websites, blogs, digital signs and apps. Designing while working with designers, developers, and content creators to ensure functional, innovative brand strategy. Managing marketing technology stack including website, app, blog, CRM database, and email platforms to drive brand excitement and engagement to existing and potential customers. Coordinating with cross-functional teams, developing and executing strategies, and building campaign performance reporting with Google and Adobe Analytics.HIGHLIGHTED ACCOMPLISHMENTS ✓ Twice, migrated and redeveloped comprehensive website, blog, app while acting as the front-end designer ✓ Designed and implemented dynamic digital signage fed from CMS ✓ Planned and organized a new consumer email strategy with an approach that expanded the main audience base and targeted customer preferences based on behavior✓ Created Custom Reporting for Marketing Performance

Warren, Vermont, Us

Managed digital platforms and marketing/brand strategy execution, defined function enhancements to improve digital systems (e.g. snow report feed, automated marketing), and led external development, content creation, and advertising services.Directed the maintenance, optimization, and content administration of the marketing technology-stack, which included platforms like DAM (digital asset manager), ESP (email service provider), Google Analytics, Google Tag Manager, and GoogleAds.Took on roles like Product Manager and Digital Designer: overseeing the design and development of the website, blog, digital signage, and app. Designed digital assets like HTML email templates and digital ads. HIGHLIGHTED ACCOMPLISHMENTS✓ Innovated blog platform to function as a digital publishing solution for replacement of printed magazine ✓ Designed Responsive Email Templates✓ Managed the Implementation of a new DAM ✓ Redefined Season Pass Campaign Email and Audience Strategy

Burlington, Vt, Us

Awarded fellowship in Innovation Development & Project Management, took on multiple roles such as Account Manager, Project Manager, and Designer, and was a member of the hiring committee, while leading cross-functional teams to success.HIGHLIGHTED ACCOMPLISHMENTS ✓ Collaborated with Mamava creators to develop a creative direction and brand ideation strategy✓ Designed interactions for the Ethics Experience for the Champlain College Publishing Initiative✓ Developed creative solutions on the Innovation Team for the Flynn Center for the Performing Arts

Burlington, Vermont, Us

Designed creative branding solutions for print, packaging, mapping, advertising, and websites. Worked closely with the Development Department and was an active member of the Campus Mapping Committee, contributing insights and experience to help improve navigation and wayfinding on campus.HIGHLIGHTED ACCOMPLISHMENTS ✓ Rebranded the Giving Campaign, Homecoming and Reunion Weekend for Development Dept✓ Consolidated mapping solutions and maintained consistency while implementing for multiple sources✓ Invited to speak at a graphic design class on designing for print and how to prepare files for publishing

Master Of Fine Arts - Mfa, Emergent Media

Bachelor Of Arts - Ba, Studio Art, Art History & Graphic Design

Graphic Design Courses

Aas, Architectural & Building Engineering Technology