Director Of Marketing Strategy And Sales
Current12+ years with a rapidly growing business. Extended roles include(d): Accounting, Business Development, Buyer Relations, Customer Service, HR, Fulfillment, Merchandising, Operations, Office Manager, and Project Manager. While wearing many "hats," my main focus is managing: the demo team, field sales, marketing/branding strategies, product, guerrilla tactics, social media team and influencer initiatives. Counterpart to VP Sales; proactively monitor and project sales targets, execute sales strategies and manage accounts. Director of Sales and Marketing (2 Years) Marketing Director (5 Years) 2011 – Present• From 5 employees to currently 45, closely work with founders to grow gross sales from $500K to over $5 MM.• Directing and managing 8 PT Brand Ambassadors, Social Media team, as well as 2 FT Field Reps/Merchandisers. • Monitoring marketplace for insights, trends, opportunities and threats and reporting to founders with strategies.• Managing channels that include: Events, Social Media, Website, PR, Community Outreach & Newsletters. • Supporting sales with Merchandising, Demo support, TPRs, Point of Sale Signage, Handouts & Branded Items• Improved operation processes, resulting weekly case sales growing from 400 cases a week to over 2700 (600% increase)• Launched multiple brand/label refreshes, new flavors, a seasonal program, on tap program, botanicals, and our newly Canned Sparkling Water Kefir. My passion is helping our culture lead a more healthy lifestyle. I enjoy spending my days creating and executing marketing strategies that begin with yearly marketing plans. Kombucha is in an exciting time right now and these strategies are as alive and fluid as our kombucha. My goal is for people of our community to be aware of Buddha’s Brew and know the brand stands for delicious and alive Kombucha. As of this writing Buddha’s Brew has refreshed the brand identity, that includes a new logo, new labels, new collateral and soon a new website. Awaken your Energy!
