Tara Greco
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Tara Greco Email & Phone Number

Managing Partner at Greco Group LLC
Location: Cambridge, Massachusetts, United States 42 work roles 11 schools
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Role
Managing Partner
Location
Cambridge, Massachusetts, United States

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Tara Greco is listed as Managing Partner at Greco Group LLC, based in Cambridge, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Tara Greco.

Tara Greco previously worked as Board Advisor at Gentreo and Investor at Cnote. Tara Greco holds Master Urban Gardener, Mug Is An Intensive, Skill-Building Training For Community And Home Gardeners. from Trustees Boston Community Gardener.

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Greco Group LLC

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About Tara Greco

Investor, advisor and mentor to startups. Senior marketing executive with a proven track record of developing and implementing highly successful marketing strategies and programs. More than 20+ years experience marketing multimedia properties, consumer and edtech products, educational programs and technology services for both start-ups and well established companies across a range of industries. Keen insights to a broad range of demographics and lifestyles including Kids, Tweens, Teens, Parents and Women. Extensive experience B2C marketing, brand management, strategic planning, campaign management and business development.Specialties: I have expertise in the following areas:• Marketing Strategy & Branding• Product & Project Management• User & Partner Acquisition• Event Planning & Execution• Social Media & Community Building• PR Strategy & Execution• Website Creation & Content Management• Business Development• Licensing Partnerships & Contract Negotiations• Video & Film Production• Quantitative & Qualitative Research• Budget Planning• Team Leadership

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Greco Group LLC
Greco Group Llc
Managing Partner
Cambridge, MA, US
AeroLeads page
42 roles

Tara Greco work experience

A career timeline built from the work history available for this profile.

Managing Partner

Greco Group Llc

Cambridge, Ma, Us

Board Advisor

Quincy, Massachusetts, Us

Gentreo lets families do their own eldercare and estate planning. From legal documents (wills, power of attorney, healthcare proxy) to the Gentreo Digital Vault, let us help you make sure you are prepared! Visit www.Gentreo.com to learn more.

Investor

Oakland, Ca, Us

CNote is a women-led impact platform that uses technology to unlock diversified community investments to increase economic mobility and financial inclusion. CNote makes it easy for institutions and individuals to invest in the economic prosperity of financially underserved communities across America. These investments help women and people of color start businesses, construct affordable housing, create jobs, and fund other community-centered projects. At CNote, we believe in economic justice and the importance of confronting, combatting, and redesigning the financial infrastructure and power dynamics that for centuries have kept low-income and BIPOC communities at a distinct disadvantage.

Femtech Investor

San Mateo, Ca, Us

As an investing member in the Portfolia FemTech, I invest companies focused on address women’s heath issues. From fertility solutions to menopausal care and overall fitness, the fund invests in high-potential opportunities that are both profitable and grant women greater health and wellness. Portfolia welcomes all accredited investors -- please message me to learn more. www.portfolia.com

Investor Partner

Denver, Colorado, Us

One of Next Wave Impact's goals is to increase diversity in angel investing and high growth entrepreneurship. The focus of the Next Wave US Impact Fund I is on investing in companies that achieve both social impact and financial return. The Next Wave Network is a global movement to increase women’s participation in angel investing as an asset class. It has been developed to provide an enriching investment experience; including an investment portfolio in start-ups, an education of the investment process, and the development of a global angel community of successful business women across the US, Europe, Africa, Middle East, Asia, and Latin America.

Investor / Member

New York, Us

Chloe Capital is an early stage venture capital firm focused on decreasing the gender gap by investing in female-led tech companies and creating educational programs for next gen investors. Our vision is to advance entrepreneurship, investment and economic opportunities for women of all colors.

Investor

Austin, Tx, Us

Unaliwear provides wearable support for falls, med reminders, and a guard against wandering in a classic style, voice-first, watch. Designed to be worn 24x7, with patent-pending battery system in the band, the Unaliwear watch combines cellular, Wi-Fi, GPS, BLE (for hearing aids and telemedicine devices), & automatic fall detection to provide an active medical alert that works anywhere, along with AI that learns the wearer's lifestyle. https://www.unaliwear.com/

Investor

Minneapolis, Minnesota, Us

Hidrate is on a mission to make healthy hydrations habits easy and fun. We are doing this by creating a smart water bottle that tracks your hydration over time and syncs with your phone to remind you to drink water. We believe the path to a healthy hydrated lifestyle starts with a drop.http://www.hidratespark.com

Investor

New York, New York, Us

Fresh Bellies is an organic baby food producer focused on changing the way an entire generation eats by providing real food with simple fresh ingredients: five ingredients or less, no masking vegetables with fruit or sweeteners, preservative free. Read more about their products here:http://www.freshbellies.com#PipelineAngels

Investor

New York, Ny, Us

ENB Therapeutics is developing first-in-class therapies to break drug resistance in melanoma patients, to unlock the full therapeutic potential of immunotherapy. Learn more at http://www.enbpharma.com#PipelineAngels

Managing Partner

Greco Group Llc

Focus on early stage investments, estate planning and property management.

Consultant

Marketing Strategist

Create comprehensive marketing plans for consumer brands, early stage companies and non-profits. Projects involve conducting SWOT analyses, creating integrated marketing campaigns and collateral, directing web designs, producing commercials and viral videos, planning events, running social media campaigns and managing client relations and business development initiatives. Clients include: LearnLaunch, John F. Kennedy Library Foundation, Voltree Power, Care Academy, Boston Public Schools Health & Wellness Department, Thinc, One Planet Education Network, Playrific, Plaor, Mobile Skillet, ScreenRetriever, KidsCOOK Productions, Jay Fedigan Video, XO Athletics, TJX Companies, WITI, CitySprouts, ATG, Cecropia, Mimoco, Earle Palmer Brown.

Advisory Board Member & Ambassador

Minneapolis, Mn, Us

CitySolve Urban Race is a unique urban race where brains beat brawn! Teams of 2 solve clever clues and face fun challenges all while navigating the urban landscape via foot or on public transportation! It's a scavenger hunt, with all the thrills of the amazing race, mixed in with trivial pursuit, throw in a mini road race and add a dash of cat-and-mouse. www.citysolveurbanrace.com/CitySolve's Team Building Division creates customizable races/games for companies and organizations who are looking for a fun and challenging event that breeds leadership and open communication. Find out more about Adventure Racing and Corporate Team Building at: http://citysolveteambuilding.com• Handle business development opportunities and promotions in the Boston area.• Run team building events in the Boston area. Clients/partners in Dunkin' Brands, Wind River, Parkside Christian Academy, Kings Boston.

Investor

Cambridge, Ma, Us

Solstice Initiative brings solar-powered electricity to consumers who don't have access to it. Read their story at: https://solstice.us/ Follow them on LinkedIn: https://www.linkedin.com/company-beta/5284308/And check out their facebook page as well: https://www.facebook.com/solarforgood/#PipelineAngels

Jan 2017 - Oct 2022

Investor

Ann Arbor, Michigan, Us

Mi Padrino® is an event planning service to help parents and families organize, plan, and fund events celebrated in the Hispanic tradition. Use Mi Padrino to easily organize the funding and planning of events including quinceaneras, tres años, weddings, and baby showers.

Oct 2017 - Mar 2022

Investor/Member

Houston, Texas, Us

Pipeline Angels (http://pipelineangels.com), a network of new and seasoned women investors, is changing the face of angel investing and creating capital for women and non-binary femme social entrepreneurs.Manager, Pipeline Angels Boston 2016 LLC

Sep 2016 - May 2019

Advisory Board & Investor

Boston, Ma, Us

CareAcademy provides high quality online classes for in-home caregivers.Specialties: Education, Caregivers Resource, Training, Professional Development

Jun 2013 - May 2018

Marketing Advisor & Sponsor

Robosail

CBI-RoboSail combines robotics and sailing into an exciting engineering challenge! Kids will program a model sailboat to sail a course. Students learn new skills in computer programming, electronics, and mechanisms and they deepen their understanding of the physical principles and strategies involved in sailing by creating algorithms that translate their sailing knowledge into code for a robot. The course was designed by Diane Brancazio, a CBI member, volunteer instructor, and experienced science/engineering teacher.

Jun 2014 - Dec 2017

Social Media Ambassador (Consultant)

Boston, Massachusetts, Us

The Massachusetts Conference for Women offers incredible opportunities for community connection, business networking, and professional and personal growth. Join smart women at this annual event every December.Social Media Street Team:http://www.maconferenceforwomen.org/social-media-street-team/

Sep 2009 - Dec 2015

Board Member, Managing Director

San Francisco, California, Us

Girls in Tech is a social network enterprise focused on the engagement, education and empowerment of like-minded, professional, intelligent and influential women in technology. Girls in Tech offers a variety of resources and tools for women to supplement and further enhance their professional careers and aspirations in technology. Some of these resources include: educational workshops and lectures, networking functions, round table discussions, conferences, social engagements and recruitment events. Please contact me if you are interested in presenting opportunities and/or new technologies or sponsoring a Girls in Tech BOSTON event.

Jul 2009 - Aug 2015

Marketing Advisor & Planning Committee

Learnlaunch

The mission of LearnLaunch is to increase learning by providing support for the creation and growth of education technology and learning companies in New England. LearnLaunch offers classes, peer group learning, conferences, networking opportunities and other educational services to individuals and organizations seeking to work with educators, students and families to enable the growth and success of the learning ecosystem. Contact me for assistance with your marketing and business development initiatives.The LearnLaunch conference encourages a dialogue about the impact of digital learning on the future of K-20 education in the United States and examines the role of technology in the classroom. This conference provided access to digital educational resources and market and investment opportunities to 300+ entrepreneurs, educators, students, and investors.

Oct 2012 - Oct 2014

Social Media And Marketing Advisor

Cambridge, Massachusetts, Us

CitySprouts, a Cambridge, MA based non-profit, is committed to the development, implementation and maintenance of beautiful, resource-rich school gardens in collaboration with public school communities. Integrated into the curriculum, CitySprouts gardens inspire teachers, students, and families with a deep, hands-on connection to the food cycle, sustainable agriculture, and the natural environment.Donations and program sponsorships are welcome. http://www.citysprouts.org/get-involved/donate-to-citysprouts

Jun 2009 - Jun 2014

Vice President, Marketing

Cambridge, Massachusetts, Us

BoomWriter Media of Cambridge, MA is a digital education company that engages children and educators in content creation and storytelling collaboration. This award-winning, Web-based publishing platform brings passionate educators, technology experts, corporate sponsors, and enthusiastic parents together to help students develop their reading, writing, critical thinking and other essential 21st century skills. BoomWriter partners with authors, celebrities, brands and educators to educators to spark imaginations and inspire collaboration with children worldwide in competition for publication. The BoomWriter team is a group of dedicated educators, technology wizards and parents – all of whom share the same passion for reading, writing, teaching, learning and technology. Operating since 2010, teachers and students from more than 5,000 schools in 80 countries have joined the BoomWriter community.BoomWriter partners with corporations, foundations and business leaders to bring BoomWriter to schools, afterschool programs, libraries, camps and youth clubs nationwide. Partners include: WGBH, Boys & Girls Clubs of Boston, CareerBuilder, Chicago Public Schools, Boston Public Schools, Milton Public Schools, TeenLife, PTO Today.Awards and Honorable Mentions:2013 Cool Tool EdTechDigest: Collaboration Solution Winner2013 MITX Innovation Awards: Most Innovative Digital Creative Winner2013 MassTLC Leadership Awards: Innovative Technology of the Year: Ed Tech Finalist2013 SBANE New England Innovation Award Finalist2013 Sandbox Summit Finalist2013 eSchoolNews Readers Choice Award Honorable Mention

Oct 2012 - Jul 2013

Marketing Director (Consultant)

Boston, Ma, Us

Bare Tree Media, a Boston-based digital entertainment company, specializes in engaging fans with new and established brands across various digital platforms. The company produces and publishes virtual branded goods, social apps, mobile apps, game console and iTV content based on licensed branded properties across global markets. Bare Tree Media's digital solutions allow fan-based communities to access and enjoy their favorite branded properties digitally anytime and anywhere.Bare Tree Media's digital portfolio of well-known properties within the world's top 100 licensed brands, including Jim Benton's It's Happy Bunny, Hallmark's hoops&yoyo™ and Sanrio de Brasil's Hello Kitty®, Domo®, The Three Stooges® as well as new and emerging brands such as STOOP!D MONKEY, Skelanimals™, Charuca and Ohiya Friends.

Oct 2011 - Jul 2012

Marketing Director And Production Supervisor (Consultant)

Kidscook Productions

KidsCOOK Productions, a premier multimedia entertainment company, launched a new TV/web series and interactive platform. KickinKitchen.TV is an online community for girls and boys (ages 8-12) to connect and communicate their passion for food, cooking and fitness. In support of Michelle Obama’s fight against childhood obesity, KickinKitchen.TV will revolutionize food and health culture by inspiring kids to watch web episodes, upload videos and photos, enter contests, exchange recipes, dance to music videos, and play interactive games with nutrition and fitness tips. Now on NYC TV Live, KickinKitchen.TV will become the go-to online destination for kids to connect, share, and learn about the joys of eating well and living healthy. Partners/Supporters: UDSA SBIR, Harvard School of Public Health, Boston University, Gibson Dunn & Crutcher, Whole Foods, XO Athletics, Roche Bros, Best Bones Forever. Seeks partnerships with global consumer brands, retailers and NGOs committed to bringing engaging videos, content, recipes, and mobile apps to kids where they live and play.• Developed and executed marketing strategy and customer acquisition initiatives for all channels. • Created integrated multimedia marketing campaigns and collateral; direct web designs; supervised social media campaigns and events; facilitated product development; managed relations with outside vendors; supervised pre and post-production of videos; managed budget; and handled trademarks, copyrights and other legal requirements. • Handled business development responsibilities including prospecting, sales presentations and promotions.• Established and managed partnerships and media relations.• Wrote grants, oversaw execution and reporting to USDA.Awards:• 2011 Award: MassChallenge finalist• 2011 and 2012 Grant: Small Business Innovative Research program of the USDA

Jan 2011 - Feb 2012

Senior Executive Producer (Consultant)

Boston, Ma, Us

Black Screen Studios is a full service animation, video and post-production facility. The studio caters to broadcast television, film production, gaming/digital, education, CPG, automotive, bio-tech, pharmaceutical, non-profit, and media research companies. The studio provides multi-platform services for:• Content Development/Storytelling• Advertising/Online Media• Brand Messaging/Public Relations • Product Demos/Sizzle Videos• Digital Marketing• Direct Response• Social Media/Viral Campaigns• Music VideosThe studio specializes in: • Illustration/Storyboard• Animatic/Pre-Visualization• 2D & 3D Animation• Film & Video Production (pre- and post-production)• Rendering• Sound Design• Visual Effects• Developed and lead marketing strategy. • Created integrated multimedia marketing campaigns and collateral; directed web designs; supervised social media campaigns and events; managed relations with outside vendors; assisted with pre and post-production of film and video; and handled trademarks, copyrights and other legal requirements. • Handled business development responsibilities including prospecting, sales presentations and promotions.• Established and managed partnerships and media relations.Clients include: United Way, Big Sisters of Rhode Island, ISIS Parenting, New England Gaming/SIG, MIT Sloan, Boston Tweetup, Mass Innovation Nights, City of Boston/Boston Redevelopment Authority, BrooklynOne, Jimmy Tingle, LeetStreet Boys, Uniplay Mobile, Urban Electronics, Curata, MassChallenge, Geometric Informatics, Girls In Tech Boston, ATASK, Playrific, Jute Marketing.

Aug 2009 - Jan 2011

Sponsor Manager (Consultant)

Boston Greenfest

Boston GreenFest is organized by the Foundation for a Green Future, Inc. As the region's largest environmental and multicultural festival, Boston GreenFest celebrates the many ways we can create a better world by greening our lives and our communities. Primarily responsible for securing sponsorships and partnerships.

Jul 2009 - Aug 2010

Street Team Member (Consultant)

Witi Virtual Social Media Summit

5-day virtual summit with social media experts who will deliver a highly interactive, hands-on teaching program so you can walk away with real-time results.

Sep 2009 - Nov 2009

Director Of Marketing

Rival Marketing

Rival is a creative marketing agency specializing in developing creative innovation solutions in the online space for clients - website designs and experiences, online advertising, social media, web-based games and more. Rival is a small agency with big agency expertise.Rival Marketing created and maintains the how2heroes.com website.

Nov 2008 - Jul 2009

Director Of Marketing

How2Heroes

Instructional cooking how-to video site that celebrates great food and the "heroes behind the how-tos." how2heroes provides video production services and shoots all original content nationwide. Expertise: food & hospitality industry: restaurants, hotels, food TV audition video.Member of executive team directly involved in the development and execution of marketing strategies and campaigns, including promotions, sponsorships, partnerships, events, public relations, social media outreach. Worked closely with key partners including chefs and mixologists, local restaurants, King Arthur Flour, National Turkey Federation, Harvard Common Press, Mass Audubon, and others.

Nov 2008 - Jul 2009

Director Of Marketing, Brand Management

Needham, Massachusetts, Us

• Lead the brand marketing and customer acquisition for the award-winning massively multiplayer online game The Lord of The Rings Online, including the development and execution of marketing, media and promotional campaigns. Directed messaging for email blasts, media and packaging.• Established, maintained and enhanced relationships with internal resources and external partners, including DELL, Microsoft, Alienware, Logitech, NVidia, ePrize, Ayzenberg, Codemasters, Xfire, iGames, and Warner Brothers.• Demonstrated excellent organizational, communication and management skills in a fast-paced creative environment• Developed in-depth knowledge of software entertainment industry, game platforms and consumer trends.

Feb 2008 - Oct 2008

Marketing Director (Consultant)

Boston, Ma, Us

Annual Boston film festival featuring alternative films and videos.• Secured national and local sponsorships for film festival.

Dec 2006 - Mar 2008

Marketing & E-Commerce Manager

Waltham, Ma, Us

• Developed and executed integrated marketing programs, retail/wholesale promotions and tradeshows for Stride Rite Children’s Group. Brands included: Stride Rite, Sperry Top-Sider, Tommy Hilfiger, and Born. • Created the ecommerce strategy for stride.com which included ROI analysis, SEO, customer segmentation, content management, site functionality, email blasts, online advertising and partnerships. Achieved 17% increase over prior year and 94% over plan. • Mined syndicated data and conducted focus groups and Attitude & Usage study to refine marketing strategy and messaging to target audiences.• Led cross-functional team of 10.

Apr 2005 - Apr 2006

Senior Brand Manager

New York, Us

• Supervised the entire product lifecycle of racing, hunting and family brands for PC, PlayStation2 and Xbox. Brands included: o Atari Anthology, the largest-ever collection of classic Atari games for PS2 and Xbox Live. o Scrabble, Monopoly, Game of Life, Clue, Sorry, Boggle, Jeopardy!, and Trivial Pursuit. o Test Drive: Eve of Destruction (racing/demolition game), GamePro magazine’s Editor Choice. o The Deer Hunter franchise, the premier PC hunting game since 1987. • Managed internal and external resources: product development, agencies, media, licensees, and research.• Directed packaging, print and online advertising campaigns, website creation, sizzle videos, and press events. Wrote marketing plans, creative briefs, product and ad copy, and sales sheets.• Lead a cross-functional team to ensure the highest quality games within budgetary guidelines. • Worked with licensing partners to launch wireless, interactive TV, and small file downloadable games.• Developed, maintained and aligned strategies with promotional and licensing partners including Hasbro, Universal, World Wrestling Entertainment and General Mills.

Dec 2003 - Mar 2005

Product Manager

Easton, Pa, Us

Successfully launched strategic Crayola products and platforms. Executed consumer promotions including with Cap’ N Crunch, Scholastic Instructor Magazine, Wal-Mart Teacher Appreciation Program, School Milk Program with International Paper, Crayola Imagine It, Crayola Back-To-School program, Code Quest Promotion and Artrageous Tour. Oversaw tradeshows. Lead a cross-functional teams. Member of Kid Marketing Task Force and the Crayola Centennial Steering Team.Key Projects included:• Crayola Markers, $98,500,000 business, 25% of US sales and 45% of corporate OP. Generated 4.6% increase in sales. Achieved 64% dollar share of marker category.• Crayola Erasable product line and specialty markers.• Crayola Organizers & Art Station products. • Zoogles, a sub-brand of collectible characters, received the 2003 iParenting.com Great Holiday Products and 100 Best Children’s Products by Dr. Toy.• Crayola Big Yellow Box products.• Club Channel products with $10,000,000 annual sales.

Jan 2001 - Dec 2003

Senior Product Manager

Us

As the Senior Product Manager, developed and marketed Company Sleuth, a free financial web site. Established and managed strategic partnerships with content partners. Handled contract negotiations, license agreements, royalty payments and operational requirements.• Elected one of the "Top 100 Web Sites" by PC Magazine.

Jul 1999 - Dec 2000

Senior Product Manager

Langhorne, Pa, Us

As the Senior Product Manager and key member of the executive team, developed 3-year strategic plans and launched multi-lingual videogames and office software. Supervised production, promotions, public relations, licensing partnerships, e-commerce initiatives, and domestic and international trade shows. • Successfully launched the Game Master Series software games, resulting in a 35% increase in sales.

Oct 1997 - Jul 1999

Marketing Manager

El Segundo, California, Us

Marketing Manager, Mattel (1997)• Conceived and developed new Matchbox Collectibles products for web and direct-mail sales.• Launched 20 new collections and an annual holiday catalog, exceeding sales goals by 10%.• Spearheaded direct-mail collateral and advertisements in coordination with outside vendors.• Identified, established and maintained license agreements with over 100 license partners.Product Manager, (formerly Tyco Toys, 1996-1997)• Successfully launched $25 million toy line for girls, Kitchen Littles. • Supervised product development, package design, catalog copy/layout, TV commercial shoots, consumer and trade promotions, and research for girl toys. Drove media strategies with advertising agency.• Managed licensing contracts, product approvals, royalty reports, profit/loss reports, and sales projections. Associate Product Manager, (formerly Tyco Toys, 1994-1995)• Analyzed sales and industry trends to drive new products and line extensions for dolls and plush toys.• Developed and executed marketing and media plans, market research and package design.• Presented toys to domestic and international sales reps and retailers at account meetings and tradeshows.

Apr 1994 - Oct 1997

Research Associate

Elkman Advertising

• Developed, executed and presented qualitative and quantitative research for Friendly’s, K’NEX, CONFAB, and UPMC.

Sep 1992 - Apr 1994
11 education records

Tara Greco education

Master Urban Gardener, Mug Is An Intensive, Skill-Building Training For Community And Home Gardeners.

Trustees Boston Community Gardener

Wilderness First Aid And Cpr Certificates

Medic Solo Disaster+Wilderness Medical School

Communications For Professionals Certificate

University Of Pennsylvania

Mba, Business/Marketing

Temple University

Market Research

Burke Institute

Leadership Training For Managers And Executives Certificate

Dale Carnegie Training

Fundraising Management Certificate

University Of Pennsylvania

Pragmatic Marketing Certificate

Pragmatic Institute

Bs, Business

Skidmore College

High School, College/University Preparatory And Advanced High School/Secondary Diploma Program

George School

High School

Fieldston School
FAQ

Frequently asked questions about Tara Greco

Quick answers generated from the profile data available on this page.

What company does Tara Greco work for?

Tara Greco works for Greco Group LLC.

What is Tara Greco's role at Greco Group LLC?

Tara Greco is listed as Managing Partner at Greco Group LLC.

Where is Tara Greco based?

Tara Greco is based in Cambridge, Massachusetts, United States while working with Greco Group LLC.

What companies has Tara Greco worked for?

Tara Greco has worked for Greco Group Llc, Gentreo, Cnote, Portfolia, and Next Wave Impact.

How can I contact Tara Greco?

You can use AeroLeads to view verified contact signals for Tara Greco at Greco Group LLC, including work email, phone, and LinkedIn data when available.

What schools did Tara Greco attend?

Tara Greco holds Master Urban Gardener, Mug Is An Intensive, Skill-Building Training For Community And Home Gardeners. from Trustees Boston Community Gardener.

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