www.taleabeer.com

Bringing fresh beer on tap into your home with a counter-top draft experience and brewery-to-your door delivery service.

Lead strategy, design, execution and analysis of products and services to improve the customer experience. Harness the Voice of the Customer to drive organizational change through customer-centricity.- Developed strategy and launched Social Media Care- Customer Pain Point alleviation- Dissatisfied Subscriber Outreach- Voice of Customer feedback for product improvement-Tools: ForeSee, Clarabridge, CX Social, Slack, Jira, Trello, Qualtrics, Chartio, Google AnalyticsWinner, Publisher's Award for CX work on our "The Truth is Hard" campaignWinner, The Drum Digital Trading Awards US Grand Prix Award for "The Truth is Hard" campaign

Customer-focused technology strategy through implementation- Created requirements, process flows, journey maps, and user personas for Salesforce implementation at Fortune 50 shipping company, serving six different business units.- Conducted user interviews, wrote requirements, created priority roadmap for system overhaul at airline client; Identified $2MM annual savings through vendor change.- Executed primary research on airlines and quick service restaurants to develop thought leadership materials and recommendations for proposals; Presented findings on loyalty program and website journey best practices- Led client workshops and managed client, vendor, and team relationships to secure deliverables and meet project deadlines- Generated $12 million in revenue as part of a 12 person team selling proposal for CRM tech implementation- Advised on selection of KPI to grow revenue and size of $25 million annual wine club- Developed technology strategies by creating system requirements, building process flows, and writing process narratives; Successfully completed four technology strategy through implementation proposals with supporting project plansSystems: Salesforce, Amadeus, Oracle

- Developed pricing model for wine kegs; Evaluated wine portfolio sales for cannibalization- Managed social media accounts- Represented wines and ciders in NYC and LI sales markets at trade, consumer, and private tasting events- Created wine education materials for Front of House training

- Represented stakeholders in critical cross-group negotiations- Wrote organizational change documents and processes; Managed 500+ job descriptions and preparation materials for division job fairs- Earned buy-in on deliverables from 10 key client stakeholders

• Led team of five MBA students to evaluate expansion opportunities for Brooklyn Winery, an urban winery, restaurant, and high-end event space• Executed a multi-pronged city analysis based on geographic, legal, demographic, social, and business data

• Managed grant pipeline for awards totally $27 million annually to universities, libraries, and museums• Focus on IT tools, publishing, preservation, and digitization grants• Internal workflow improvement: reducing grant processing time, implementing Sharepoint platform

Internationally Recognized Ten Day Horse Show• Created digital presence and brand for the organization in order to raise profile and awareness of charity mission of the event, which benefits a local hospital• Developed and executed long-term strategic marketing plan utilizing social media