Tara Heath Email and Phone Number
I’m an experienced leader who has a passion for utilising the latest trends and technology to create long term strategic growth. I’ve built a wealth of knowledge across a variety of functions and have been successful at keeping our operational plan on track and accelerating growth.I specialise in working with CEO's to translate the strategic vision into an operational plan. I help get our key functions focussed on the most important priorities, drive a data-driven team with clear KPI’s and run an operational cadence to improve communication and alignment across the organisation.A little more about me, I thrive in an environment full of challenges, where no two days are the same. As a leader, the most rewarding part of my role is supporting people in their growth and development. Working for a business that has a strong purpose is a must.My areas of expertise: general management, operational planning and execution, growth strategy, marketing/user growth, user acquisition/retention, email marketing, conversion rate optimisation, mobile marketing, direct marketing, data analysis, analytics/omniture/adobe analytics, A/B testing, brand strategy, market research, public relations, event management, social media, ABL advertising.
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Chief Operating OfficerSimply Wall St Sep 2024 - PresentSurry Hills, New South Wales, AuThe go-to person for all things people, finance, operations, and key projects. My days are focussed on developing our team, executing our strategy, and streamlining operations to fuel our growth. By aligning our OKRs with our vision and collaborating closely with the board, I help drive our company towards its goals.
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Chief Operating OfficerHealthengine Oct 2021 - Jul 2024Perth, Western Australia, AuCoordination of the operating functions within the business (Sales, Marketing, Customer, Growth, Product and Engineering). Responsible for translating our strategy into an operational plan and aligning the team to achieve business goals. -
Chief Customer OfficerHealthengine Jul 2020 - Oct 2021Perth, Western Australia, AuResponsible for the development of strategy and direct management of all customer functions including marketing, growth, sales, customer success and customer support on both sides of the marketplace (supply/practice customers and demand/patient customers).
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Head Of Growth And MarketingHealthengine Aug 2017 - Jul 2020Perth, Western Australia, AuResponsible for leading B2C marketing initiatives, and growing marketplace revenue. My role involves owning aggressive growth goals, setting the strategy, hiring, mentoring, and managing a high performing cross-functional team (marketers, engineers, product, data analysts/scientists, UI/UX).Responsible for the ambitious goal of HealthEngine to be used by the majority of Australian's and to be the leading brand when people consider seeking primary health care. This involves leading the strategy for all aspects of the customer funnel; brand awareness, activation, retention, revenue, and referral.
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Growth Marketing ManagerHealthengine Jul 2016 - Aug 2017Perth, Western Australia, AuThe growth team is a versatile, focused, and data driven group within HealthEngine that works on user acquisition, engagement, and retention. The primary focus is to grow the product from hundreds of thousands to millions of users.I lead a team with a mix of skills including engineering, design, data scientists, product, and marketing. We work in quick iterative experiment cycles aimed at accelerating growth and learning about our customer, product, and channels.
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Marketing ManagerHealthengine Jan 2015 - Jul 2016Perth, Western Australia, AuPrimary focus of the role was to build the supply side of our business with lead generation and support for our sales team. Target market includes health practices (gp, dental, allied and specialists).Leading a team of four marketing professionals I was responsible for both the development and implementation of the marketing plan and activity schedule.Role included: eDM strategy, social media strategy, online advertising, above the line advertising, public relations strategy, brand manual and style guide, market research, event management, oversee design and production management, landing page design and optimisation, budget and people management.
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National Marketing And Brand ManagerEnjo Pty Ltd Jun 2013 - Dec 2014Perth, Western Australia, AuENJO is a retail business that sells environmentally friendly cleaning products. My role included the management of both the direct sales and eCommerce channels.Leading a team of nine, including marketing, design, public relations, event management, digital marketing, UI/UX and front-end development.My primary responsibilities included: campaign calendar, product development, eDM strategy, CRM management, social media strategy, online advertising, UI/UX, eCommerce optimisation, SEO/SEM strategy, above the line advertising, public relations strategy, brand manual and style guide, market research, event management, oversee design and production management, budget and people management. -
Senior Marketing ExecutiveEnjo Pty Ltd Nov 2010 - Jun 2013Perth, Western Australia, AuA senior team member and second in charge to the National Marketing and Brand Manager. My role as a Senior Marketing Executive primary focussed on brand and campaign management across both traditional and digital marketing channels.My primary responsibilities included: development of advertising (print, radio, TVC’s, PPC, social), print production management, campaign development/management, campaign reporting, copy-writing, new product development, website projects including a new intranet and e-Commerce site, eDM design and delivery.
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Organisational Development And Learning Manager- WaCreative Activation Apr 2009 - Nov 2010Walsh Bay, Nsw, AuRecognised for my leadership skills and cultural contribution I was offered a role within the people team at Creative Activation. This coincided with a move back to Perth (my home) from Melbourne. The business was keen to keep me and created a role that offered me a change in direction and challenge. The primary focus of the role was to recruit talented individuals to join the team and support existing team members.My primary responsibilities included; recruitment, development and learning, employee relations, change management/organisational development, employee lifecycle reporting, remuneration reviews, occupational health and safety and office management. -
National Program ManagerCreative Activation Aug 2007 - Apr 2009Walsh Bay, Nsw, AuSoon after joining Creative Activation in Perth I was offered a role in Melbourne to manage national field marketing programs. My client’s consisted of blue-chip national retail clients whose goal was to activate and grow their customer base. I worked with clients to create, execute and measure their activation programs. A strong part of my role was the management of the internal operations team located Australia wide who were directly responsible for the execution of the programs at store level.Key responsibilities included; field marketing program management, proposal development and presentation, data analysis and reporting, financial management, people management.
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Field Marketing Account ManagerCreative Activation Oct 2006 - Aug 2007Walsh Bay, Nsw, AuI managed the execution of field marketing programs in the state of WA. This included brand activation programs, retail education programs, and mystery shopping and auditing programs as directed by the national head office.The role involved managing a casual field team (up to 15 team members) and financial/budget management.
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Sessional AcademicCurtin University Of Technology Feb 2004 - Sep 2006Bentley, Western Australia, AuWhilst completing my Masters by Research I was offered the position of Sessional Academic. My role included presenting lectures (up to 500 students), preparing tutorial content and executing the session plan and assisting with research requirements as directed by the Associate Professor within the School of Marketing.
Tara Heath Education Details
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Curtin UniversityMarketing -
ReforgeGrowth Series
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Future Institute Of Western AustraliaLeadership And Management
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Curtin UniversityMarketing And Advertising
Frequently Asked Questions about Tara Heath
What company does Tara Heath work for?
Tara Heath works for Simply Wall St
What is Tara Heath's role at the current company?
Tara Heath's current role is OPERATIONS I GROWTH & MARKETING I EXECUTIVE LEADER.
What schools did Tara Heath attend?
Tara Heath attended Curtin University, Reforge, Future Institute Of Western Australia, Curtin University.
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