As the founder of Envīveo, I am in building mode currently – creating a knowledge platform to help current and aspiring tech founders build great companies using a systematic approach. I have over 25 years of experience as an intrapraneur building digital products and commercial teams from the ground up, and I've dabbled as an entrepreneur on and off over my entire career. My experience spans multiple industries in startup, mid-market and Fortune 500 companies but I am particularly passionate about working with creators and innovators as they develop and launch new products. In my most recent role as head of marketing at Theta, an early stage predictive analytics firm, I led strategic growth marketing and brand development. Theta helps finance and marketing executives, private equity firms, and investment banks leverage highly accurate customer data models to identify opportunities to drive profitable growth. I worked with Pete Fader and Dan McCarthy, two of the most well-known experts on customer value and the creators of customer lifetime value (CLV) and customer-based corporate valuation® (CBCV). I am also currently an MBA candidate at the University of Edinburgh.
Listed skills include Strategy, Integrated Marketing, Digital Marketing, Marketing Strategy, and 27 others.