Tarah Malhotra-Feinberg Email and Phone Number
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Award-winning senior executive with 20+ years of success pioneering entertainment and marketing. Storyteller, strategist, producer & social impact content studio builder, with experience launching multiple new divisions and practice areas for leading media companies (Wayfarer Studios, HBO, NBCUniversal, Hearst), agencies and startups. Unique qualifications include film & series development & production, management, performance-driven content marketing, and developing & delivering content to audiences across traditional and emerging platforms. Linchpin with a vast network of talent and exceptional expertise in streaming and digital platforms.My experience is rarely present in a single professional, bridging creative leadership, branded content strategy, and accountable marketing across the past two decades of the most dynamic media revolution in human history. As an interpreter and ambassador for emerging media and platforms, I am an agent of change who has repeatedly implemented experimentation and innovation to create quantifiable business results. Currently, I am leading the Man Enough group at Wayfarer Studios, the purpose-driven social impact content company, including developing films, TV series, podcasts and other media to accelerate the understanding and embrace of positive masculinity globally. I also manage major corporate partnerships and all brand integration initiatives across the studio. Career highlights include: * Launched and led development & production for the original Digital Studios at NBCUniversal, including 100+ original pilots, digital experiences and series. * Launched & grew Big Fuel, the first pure-play content marketing agency, acquired by Publicis. * Built & launched Hearst/iCrossing's Live Media Studio, the advertising industry’s first dedicated real-time marketing practice providing analytics-based insights to engage audiences and develop content* Created & executive produced a competition reality show and multi-platform campaign for a Neutrogena product launch. * Produced documentaries for J&J, Eisai, Novo and other major health/pharma leaders on people living with schizophrenia, diabetes, epilepsy and ADHD* Launched 20+ brands on Twitter on the same day for a major CPG/FMCG* Led social & creative as digital agency of record for Lipton and the Pepsi-Lipton Partnership* Built and led marketing & customer for KITE Solutions, the pioneering Startup Relationship Management (SRM) platform & innovation consultancy for global enterprises* Built & launched Outfest Now, the mission-driven LGBTQIA+ streaming platform
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Co-Chair, Marketing To Men CollectiveAntenna UpLos Angeles, Ca, Us
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Svp, Executive Producer, Brand PartnershipsWayfarer Studios Nov 2020 - PresentLos Angeles, California, UsCheck out our Webby-nominated, groundbreaking Man Enough Podcast, investigating how traditional structures and attitudes toward masculinity oppress and negatively affect men, women and humanity as a whole: Listen: https://link.chtbl.com/ManEnough | Watch: https://youtube.com/playlist?list=PLnYXF1Hw5Y4e9qc_7lG6RoEDEIuq6BT3gShow Page: https://manenough.com/podcast/Role: Leading the Man Enough group at Wayfarer Studios, the purpose-driven social impact content company named as a top 10 most innovative media company by Fast Company (https://www.fastcompany.com/90600245/media-most-innovative-companies-2021). Also owning strategic partnerships, such as our first look deal with Procter & Gamble, announced in June 2020 (https://www.hollywoodreporter.com/business/digital/justin-baldoni-wayfarer-studios-procter-gamble-man-enough-podcast-1234967056/).At Man Enough, we are building a multi-faceted content ecosystem - including TV, film, books, podcasts and more - focused on undefining masculinity to create a more positive, less binary and polarized, sense of masculinity and identity across humans. Visit manenough.com and follow @wearemanenough on FB/IG/TikTok/Twitter for more. -
AdvisorKite Aug 2019 - PresentSan Francisco, California, Us -
Chief Marketing Officer & Chief Customer OfficerKite Apr 2013 - Aug 2019San Francisco, California, UsBranded, built and grew multi-million dollar enterprise innovation SaaS platform, operating from Fortune 1000 customer revenues since year one. Founding member of the management team, responsible for marketing, thought leadership, customer development, business development, setting the overall trajectory for the company and participating in product development.· Oversee all marketing strategy, creative and operations, including outbound & lead generation/sales enablement, growth marketing, account-based marketing for customer growth, content creation and publication, social media, and events· Own and grow millions of dollars of global enterprise customer relationships and delivery, including thought leadership, content and strategy (including Visa, Unilever, Heineken, adidas, GSK, Comcast NBCU, Nestle, PepsiCo, Estee Lauder, GE).· Activate industry-defining content and strategic partnerships through published works, communications and speaking engagement at events for KITE marketing and category leadership. · Manage and define scalable operational model for cross-functional team of strategists, creatives & content producers, analysts and customer success professionals.
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New Media Council MemberProducers Guild Of America Jan 2010 - PresentLos Angeles, California, Us -
New Media Council Board DelegateProducers Guild Of America Jun 2014 - Jun 2015Los Angeles, California, Us
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Marketing & Content Strategy LeadDesmond | Garcia May 2020 - Mar 2021Miami Beach, Florida, UsOwn strategy and overseeing execution on branded content, product marketing, interactive experiences and other initiatives for major brand clients, including DocuSign and others. Act as advisor to CEO for business strategy, growth, business development, client management and other top priorities. -
Streaming And Digital Strategy LeadOutfest May 2020 - Mar 2021Los Angeles, California, UsHelping Outfest to launch its always on, streaming + OTT subscription network of owned channels, syndicated content and virtual events. Provide strategic direction, vision and oversight on all always on and digital priorities, including landscape analysis, business modeling, partner development, defining requirements and co-overseeing the build out and launch. Collaborate with the cross-functional Outfest team (Marketing, Programming, Licensing) that will create, license, distribute and market highly shareable, attention-getting and on-brand content for the video streaming service and syndication network. Act as subject matter expert on omnichannel content platforms, streaming & subscription (SVOD) business models, audience development and content marketing. -
Head Of Live Media StudioIcrossing Jun 2011 - Apr 2013New York, Ny, UsThe Hearst/iCrossing Live Media Studio was the industry’s first-ever resource dedicated to real-time marketing—using analytics-based insights to engage audiences and develop content. iCrossing established the Live Media Studio at a time when brands were looking to act more like publishers by creating deeply relevant content, in real-time, based on audience insights. While there, I developed, built and launched this group, focused on earned media, social media, and content strategy & execution.· Managed P&L and unique integrated client-facing team of 20+ researchers, Emmy-award winning content producers, seasoned journalists and WOMMA-trained social strategists & community managers.· Drove interdepartmental collaboration to increase revenues through integration across agency operations and strategies, including Strategy, SEO, Paid Media, Research, Creative and Analytics· Spearheaded thought leadership through speaking engagements, blog posts and white papers. · Secured strategic partnerships for content, technology platforms and influencer network development. -
Digital Innovation Specialist & Chair Of Social Media CouncilAnthem Worldwide Sep 2008 - Jun 2011Conceived and launched the branded content studio and social media practice at Real Branding, which helped solidify its acquisition by Anthem. Defined company policies, procedures & strategies with senior management.I spent my days learning as much as I could about the ever-changing way people communicate, the emerging platforms that are supporting that evolution, and the brilliant ways that my peers are tapping into the zeitgeist of the day. Formally, this led me to the role of Digital Innovation Specialist & Chair of the Social Media Council, where I drove this exploration and helped to define our company and client strategies, working directly with partners to develop engaging consumer experiences across the entertainment, advertising and digital media industries. Informally, this meant that I was an eternal student with an insatiable appetite for stories with many storytellers and technologies that make life better.· Led brand content and social media partnerships, strategy, content creation, distribution & syndication, for major clients including PepsiCo, Unilever, J&J, Michelob, Hilton, and other market leaders.· Defined the new mode of storytelling and marketing for brands by creating, directing and executive producing documentaries, scripted & unscripted serials, and short-form digital content. · Developed and maintained first-look & preferred relationships with creatives, agents, vendors, talent, and tech innovators.· Acted as subject matter expert on emerging advertising & entertainment trends, talent, tech & distribution platforms.
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Creative Director & Chair Of Social Media CouncilReal Branding (Merged With Brandnewworld, Acquired By Anthem) Sep 2008 - Nov 2010Oversee creative and strategy for advertising, entertainment and marketing campaigns. Work includes interactive development, video production, social media, strategic consulting and other initiatives, primarily focused on digital media platforms. See more at www.brandnewworldus.com
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Advisor & Strategic PartnerNbtv Studios, Inc. 2008 - 2010New York, Ny, UsNBTV Studios is a versatile full-service production company with cutting edge multimedia capabilities. Our first class team has extensive expertise in television, digital media, commercials, live events, film and music videos. We’ve produced content for NBC Universal, Sony, Bravo, AOL, MTV, Spike TV, Major & Boutique Advertising Agencies and other Fortune 500 companies. NBTV can facilitate all of your media needs, pre through post production from HD to 35MM. Whether it's live video broadcasting (TV & Web), editing, motion graphics, technical direction, production management, creative development or original content; NBTV dynamically scales to any shape and size focusing on quality, efficiency & success.In a studio or on location, NBTV can execute anywhere in the world from NYC to LA to London; fortified with the entertainment industry's sharpest professional talent. -
Vice President, Creative & Digital StrategyBig Fuel Feb 2007 - Sep 2008Transformed a profitable production company into the first pure-play content marketing agency through a complete rebranding and restructuring. Setting the standard for brand storytelling ultimately led to the agency’s acquisition by Publicis.· Oversaw creative development and production for all projects, including P&L, creating, developing and executive producing/creative directing branded entertainment, original series and other entertainment, advertising and corporate products. · Managed all interactive development initiatives and innovative products, including websites, applications, mobile, and casual games.· Ideated and drove company re-branding, restructuring and implementation, leading to lucrative new clients, including Neutrogena, Fox and AOL.
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Manager Of Program Development, Digital StudiosNbc Universal Jul 2005 - Feb 2007New York City, Ny, UsDefined overall division strategy & operational plan with senior management, as a founding member of NBCUniversal’s first major digital initiative. Owned all creative development and production. · Created, developed and executive produced completely new formats of original series, comedy, interactive experiences and other digital entertainment products.· Ideated & prepared proposals and strategies for novel & disruptive approaches to ad sales, branded/sponsored content, and distribution.· Developed and acquired creative concepts from both internal and external sources. · Oversaw all aspects of development, production, post-production & distribution, including budgets, schedules, script development, casting and execution. · Coordinated interdepartmental collaboration on content creation, legal approvals, marketing, public relations & other needs. · Developed and maintained exclusive relationships with entertainment, advertising, tech & other partners. -
Founder, Executive Producer, DirectorFilmicnyc Productions 1998 - 2007Independent productions, including documentaries, music videos, short films and experimentation with emerging digital formats.
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Senior Contract Administrator, Marketing & Original ProgrammingHbo Nov 2001 - Jul 2005New York, Ny, UsBusiness Affairs and legal liaison across Original Programming (Marketing, New Media and Home Video) to empower creative marketers to realize visions by advising on cost-benefit ratio and HBO standards. * Approve creative materials, including all HBO web initiatives, production matters, Guild rules and negotiations. * Prepare contracts for events, sponsorships and marketing campaigns. Enforce HBO trademark protection and licensing rights of footage and photographs -
Legal AssistantSkadden, Arps, Slate, Meagher & Flom Jun 2000 - Nov 2001New York, Ny, Us
Tarah Malhotra-Feinberg Skills
Tarah Malhotra-Feinberg Education Details
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Brandeis UniversityFilm -
New York UniversityVarious Film And Technology Courses
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Champlain Valley Union High SchoolN/A
Frequently Asked Questions about Tarah Malhotra-Feinberg
What company does Tarah Malhotra-Feinberg work for?
Tarah Malhotra-Feinberg works for Antenna Up
What is Tarah Malhotra-Feinberg's role at the current company?
Tarah Malhotra-Feinberg's current role is Co-Chair, Marketing to Men Collective.
What is Tarah Malhotra-Feinberg's email address?
Tarah Malhotra-Feinberg's email address is fi****@****ail.com
What is Tarah Malhotra-Feinberg's direct phone number?
Tarah Malhotra-Feinberg's direct phone number is +191771*****
What schools did Tarah Malhotra-Feinberg attend?
Tarah Malhotra-Feinberg attended Brandeis University, New York University, Champlain Valley Union High School.
What skills is Tarah Malhotra-Feinberg known for?
Tarah Malhotra-Feinberg has skills like Consultative Selling, Sales Process, Social Media, Video Production, Online Marketing, Brand Development, Digital Strategy, Mobile Strategy, Press Releases, Start Ups, Mobile Marketing, Digital Media.
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