Lush Palm is a boutique surf travel company specializing in elevated small-group surf retreats and tailor-made luxury surf trips. Enjoy a 5-star done-for-you surf vacation with insider surf intel, local surf guides, stunning oceanfront villas, talented private chefs, surf photography, and more. We vet and curate the crème de la crème and bring it all together to create dream surf getaways. Surf the best waves, relax in style, and explore amazing surf destinations around the world.

Managed and produced all digital marketing initiatives and communications for a growing tech startup.• Created and maintained editorial calendar for all content and social media• Translated complex functionality of product into easily-digestible copy for consumers• Wrote compelling copy for all facets of the business; focused on successfully taking prospects through the customer journey to conversion • Developed SEO strategy (site and content) and conducted keyword research• Managed and edited content from contributing writers• Collaborated with designers and product managers on copywriting for mobile app and website• Worked with growth marketing team to A/B test and optimize site copy and CTAs• Scripted and produced explainer videos and how-to video series • Produced all email marketing, including email drip campaigns to engage and educate audience• Conducted PR outreach and wrote press releases• Developed, tested, and optimized Facebook ads for app downloads• Created brand book to ensure consistent branding and voice across all channels• Consistently analyzed and optimized performance on all marketing activities

Managed and produced social media content for well-known brands at an award-winning digital marketing agency. Primary clients were Sony Pictures Television’s top-rated show Wheel of Fortune and Pepsi. Also frequently contributed to other agency accounts such as Mattel, Starz, Campari, and Jeopardy. • Managed, produced, and scheduled editorial calendar for all social media channels• Worked with designers to create visually appealing, multimedia content• Moderated and engaged social media communities to cultivate loyalty and expand brand awareness • Collaborated with team to brainstorm and execute innovative large-scale digital and social campaigns• Uncovered valuable and actionable insights for the development of content, community growth, and engagement• Monitored analytics and participated in monthly and annual client reporting; interpreted campaign results, data, and customer insights to optimize and drive strategy • Produced and managed online sweepstakes and contests• Worked on Wheel of Fortune’s integrated brand partnerships with companies such as Disney, Walmart, Hilton, Sears, Post, and V8• Among many other accomplishments, Wheel of Fortune’s Facebook engagement was tripled within one year, and their overall interaction rate on social media increased to more than double the competitive set• Owned client communication in the realm of social media for assigned accounts • Collaborated on brand books for large well-known companies• Role and responsibilities consistently increased due to proven results and adaptable work style

Created a highly curated online magazine with a focus on a design-conscious and modern lifestyle.

Wrote SEO content for multiple clients at a social media marketing company. Used SEO best practices to optimize all content and maintained editorial schedule. Sample clients/topics include: remodeling, furniture, design, and healthcare.

Copywriting and branding for non-profit organization.

Internship at literary management and production company. Duties included reading, reviewing, critiquing and editing screenplays. Researched and learned business, clients, and system. Attended weekly writer workshops. Answered phones and provided administrative/organizational support.

Attended development meetings, worked on show analysis, market trend research, and assisted with office management. Created an original TV show concept and pitched the show to VH1 executives.

Manager and Brand Ambassador for promotions in California and Texas. Companies include Belvedere, Kohler, Grey Goose, Guitar Hero, Chivas Regal, Weather Channel, and many more. Created brand awareness, managed team, documented events, engaged and educated consumers.

Co-hosted two seasons of a VH1 television show. Participated in production meetings and contributed to creating direction for the show. Collaborated in story development to map out key scenes and content.